ImPRessions - Crenshaw Communications

MARCH 11, 2020

71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. Micro and nano influencers consistently have high engagement rates, particularly on Instagram. Tech takeover.

Social Media 272

Social Media Trends Media Instagram 272

Onclusive

SEPTEMBER 14, 2021

The addition of social listening capabilities enables communications teams to monitor across the most important social platforms, including Twitter, Facebook, Instagram, YouTube, and TikTok.

Media 369

Media Software Pitching YouTube 369

Cision

AUGUST 27, 2015

Instagram is changing. That’s the true aim; Kevin Systrom , co-founder and CEO of the network, says that Instagram is designed to be a 100 percent visual experience that is more timely, efficient, and effective than television. However, Instagram may become a crucial tool for detecting and engaging in breaking news stories and trends.

Instagram 120

Instagram Television Trends Social Media 120

Business Wire

MARCH 31, 2021

As more people continue to consume their news via social media, journalists continue to rely on it for research, sources, ideas, story promotion, and audience outreach, feedback and growth. As part of our recent global media survey, we asked journalists to share their social media platform preferences.

Survey 276

Survey Social Media Reddit Media 276

Agility PR Solutions

JANUARY 27, 2025

In the world of modern marketing, influencer marketing has evolved into one of the most compelling and effective strategies for building brand recognition, trust, and loyalty.

Brand 100

Brand Branding YouTube Marketing 100

Bianchi Biz Blog

JANUARY 16, 2025

As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management. It is best known for its consumer and lifestyle coverage, but also has a business section that covers stories about non-publicly traded companies. of population) Instagram : 20.65 million (84.6% million (73.4%

Print 100

Print Marketing Instagram Newspapers 100

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. PR and other media professionals think in terms of paid versus earned media – but consumers don’t. For PR professionals, it’s not enough to be “on social,” “into video,” or “always on mobile.” But what about PR?

Trends 320

Trends Mobile Twitter Consumer 320

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022. Brand purpose has real purpose.

Trends 385

Trends Employee Viral Advertising 385

Cision

APRIL 27, 2017

Despite advances in machine-learning and automated content development, great stories that have major economic or social impact are still consumed by real people. For consumer B2C brands and retailers, Instagram and Facebook reign supreme. This data isn’t about what they say; it’s about what they do. Data Mappings: Sentiment.

Storytelling 146

Storytelling Data B2C B2B 146

Flack's Revenge

DECEMBER 12, 2018

But it is 100% pay-to-play; and if I can get the same if not greater engagement organically on Instagram, why even bother with Facebook? Obviously, you have ad targeting capabilities but you can bring those over to Instagram. And I’m sure they’re doing more advertising on Instagram as well. Absolutely!

Instagram 214

Instagram B2C YouTube Facebook 214

Agility PR Solutions

JANUARY 1, 2024

Social media video content has proven to be the best way for brands to reach today’s younger consumers, and many of the older ones too. percent) was devoted […] The post 2023 social video analysis: Instagram Reels outperformed all other video content appeared first on Agility PR Solutions.

Video 110

Video Analysis Instagram Social Media 110

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism. But what does this mean for public relations professionals?

Mobile 334

Mobile Advertising Advertising Trends 334

Deirdre Breakenridge

JULY 28, 2014

There are certain times of the day you can designate to social media participation, so that it doesn’t become all consuming for you. Find your best times to be on Facebook Twitter, Instagram, LinkedIn, etc., If you understand the community members and their sharing culture, then it’s always easy to jump back into the discussion.

Meeting 341

Meeting Interviews Software Energy 341

5W PR

DECEMBER 31, 2022

One of the great things about using Instagram as a business is the ability for companies to generate sales directly on the platform. Here, we look at various ways that companies can use Instagram for sales. The post Generating Sales on Instagram appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Action button.

Instagram 88

Instagram Resources Company Industry 88

Cision

JULY 29, 2015

It wasn’t so long ago that brands would encourage consumers to “like” their pages in exchange for coupons, deals and other perks. According to Elamawy, “This is going to create more challenges for brands, but for users and consumers, the experience will be better. Want tips on using Instagram to boost your brand?

Consumer 120

Consumer Brand Branding Facebook 120

Cision

AUGUST 21, 2015

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1. Looking to expand your consumer reach? Global Reach.

Consumer 120

Consumer Video Customer Service Twitter 120

Prohibition

AUGUST 5, 2022

Take a look at our round up below: Instagram changes it video layouts . Instagram is making a move on video, meaning that once the update is in place all videos will be uploaded as reels. For more interesting articles from us check out these posts: 3D Avatars Launched by Instagram and other social media trends.

Instagram 118

Instagram Social Media Video Facebook 118

5W PR

NOVEMBER 11, 2022

However, when it comes to platforms where companies can market themselves and generate a high growth potential, Instagram has been the best choice for a while now. Companies can generate more organic website visitors by using Instagram with the right strategies. Website visitors. Customer feedback. Marketing funnel.

Instagram 88

Instagram Company Strategy Consumer 88

Agility PR Solutions

SEPTEMBER 18, 2024

In today’s digital landscape, social media influencers have emerged as key partners for brands seeking to broaden their reach and engage with specific audiences.

Social Media 180

Social Media Marketing YouTube Media 180

Cision

JULY 26, 2017

Social Targeting on Facebook / Instagram. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social.

Social Media 233

Social Media How To Insurance Insurance 233

5W PR

FEBRUARY 9, 2023

Meta, the parent company behind Instagram, has recently announced that starting in February, the shopping tab will be removed from Instagram’s navigation bar. Instagram’s Changes Over the last year, Instagram has made several changes to its social commerce features.

Instagram 88

Instagram Facebook Consumer Company 88

Agility PR Solutions

FEBRUARY 9, 2022

Think about the content you’ve consumed online today. Maybe you listened to a podcast on the way to work, scrolled through Instagram while you waited for the elevator, or watched a couple YouTube videos during your lunch break. If you’re like most Americans, a heavy dose of the media you consume is more than just […].

YouTube 183

YouTube Instagram Consumer Video 183

NewsWhip

MARCH 10, 2025

In a similar way to TikTok , Instagram has become a key part of publisher distribution strategies and brand building in 2025. Thanks to research by Pew and others, we now know that a significant percentage of news consumers get their news directly from social media, often without ever going to a news website.

Sports 78

Sports Instagram Analysis Report 78

5W PR

NOVEMBER 16, 2022

Due to the visual nature of the platform, Instagram has been able to attract users from a number of different countries all over the world. Many people on the platform enjoy interacting with companies, which means Instagram is a great place where companies can promote themselves, and generate more leads with the right strategies.

Instagram 88

Instagram B2B Company Leadership 88

Deirdre Breakenridge

MARCH 18, 2019

This can create conversation around your brand, earning you more mentions, more clicks to your page, and ultimately, more consumers. Because of the genuine trust and credibility micro influencers have with their followers, 84% of consumers trust their opinions and recommendations over traditional brand advertising, according to Contevo.

Advertising 321

Advertising Advertising Social Media Instagram 321

Contently - Strategy

SEPTEMBER 30, 2024

As platforms like Facebook, Twitter (now X), and Instagram became integral to daily life, they also introduced new regulatory challenges. The FCC primarily focuses on telecommunications, and the FTC’s oversight is mostly confined to ensuring truthful advertising and protecting consumer privacy.

Social Media 105

Social Media Privacy Brand Branding 105

Bianchi Biz Blog

OCTOBER 28, 2024

At the same time, unbranded communication is emerging as an effective strategy to reach consumers, especially in sectors with strict regulations. million users Instagram : 21.6 million users Instagram : 21.6 It is crucial that they thoroughly understand the local environment and be capable of responding effectively.

Marketing 101

Marketing Crisis Local International 101

Bianchi Biz Blog

NOVEMBER 21, 2024

However, like media industries worldwide, the French media landscape faces challenges such as declining advertising revenue, digital disruption, and changes in consumer behavior. Regarding consumer media, TV is still a strong medium, especially TV Channel M6. Instagram : 58.6% That always helps, right? WhatsApp : 59.8%

Marketing 90

Marketing Pinterest Radio Instagram 90

5W PR

JANUARY 16, 2025

beauty market is a behemoth, a fiercely competitive arena where countless brands battle for consumer attention. With its innovative formulations, unique textures, and playful packaging, K-beauty has captivated American consumers, carving a significant niche for itself. High-quality visuals and videos are essential.

Brand 78

Brand Branding Marketing How To 78

5W PR

MARCH 19, 2025

PR teams face intense pressure to break through market noise during these critical periods, particularly from October through December when consumer spending peaks. While many brands focus solely on advertising, PR strategies offer unique advantages for building authentic connections with consumers and creating lasting brand value.

Retail 78

Retail Storytelling Pinterest Product Launch 78

Communications Conversations

SEPTEMBER 14, 2022

Yet, most of us realize this is not what most consumers want. A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. The study found 92% of marketers believe that most or all of the content they create resonates as authentic with consumers.

Brand 215

Brand Branding Instagram Video 215

Cision

NOVEMBER 22, 2017

By using 10,000 ambassadors who all shared the same characteristic, we were able to maintain eight percent to 12 percent engagement on all of their Instagram posts. According to Blue Nile Research, more than 70 percent of consumers research a purchase on three or more channels, so keep your message and brand consistent across all of them.

How To 284

How To Instagram Mobile Video 284

Contently - Strategy

AUGUST 30, 2024

Because it turns out that only 30% of consumers trust companies. So, if you run ads listing the six reasons consumers should choose your product, the consumer won’t believe you. However, if you have a verified customer post the six reasons they love your product, consumers will start to trust you.

Storytelling 82

Storytelling Marketing Travel Case Study 82

NewsWhip

MARCH 8, 2022

We’re used to auto brands captivating us through our TV screens, showcasing just how adventurous, practical, or seductive a car can make us feel, but in this digital age they’re learning that connecting with consumers is going to take more than just a flashy commercial. View this post on Instagram A post shared by BMW (@bmw).

Social Media 148

Social Media Publicity Instagram Media 148

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

5W PR

NOVEMBER 1, 2024

In today’s rapidly changing influencer landscape, we help brands strategically navigate where and how to show up across platforms like TikTok, Instagram, YouTube, Pinterest, Twitch, and beyond —ensuring impact at any scale. By partnering with influencers, brands tap into trusted voices who inspire consumer purchases and shape trends.

Pinterest 78

Pinterest Viral Instagram Community 78

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. Earlier this year, Unilever’s Kevin Weed called on major social platforms like Instagram to take “urgent action now to rebuild trust before it’s gone forever.”

Fashion 180

Fashion Instagram Measurement YouTube 180