Communications Conversations

APRIL 24, 2017

And, most of it was focused on what kind of drink would photograph well on Instagram (and Facebook, Snapchat and Instagram). One Facebook post (same thing): One Instagram post: I didn’t see a huge media blitz. All because the drink photographed well on Instagram. when it was unveiled at 7 PM AT NIGHT!).

Instagram 100

Instagram Trends Company Apparel 100

Communications Conversations

JULY 11, 2017

Therefore, influencer identification is, as it’s always been, a laborious, time-consuming endeavor. Give you some free information and list out 10 influencers right here in the Twin Cities that I would be targeting for my next local campaign–and why. But, if I’m a local org, I’m targeting this account.

Instagram 122

Instagram Branding Brand Local 122

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn.

Instagram 159

Instagram Reddit Transportation Creativity 159

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Libby is a free app that connects to my local public library system (and probably yours too). I do carve out a little time to read books at night.

Google 156

Google Course Survey YouTube 156

Communications Conversations

JANUARY 8, 2021

When asked which group had the single biggest impact on consumer behavior, 26% said mainstream media while just 6% said bloggers and 6% said micro-influencers. And, we’re seeing more community and local newspapers close shop every day. 27% of consumers have been influenced to purchase a product or service on YouTube.

Newspapers 179

Newspapers Local Consumer YouTube 179

The Proactive Report

JUNE 17, 2020

The global study polled 80,000 online news consumers in 40 markets, including Kenya and the Philippines for the first time. Facebook and other social media groups are now used on average by around a third (31%) for local news and information. You need to change course and use Instagram for your news distribution now.

Instagram 165

Instagram Groups Social Media Journalism 165

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. What about a local gym owner posting photos of members stretching upside down in their black spandex?

Instagram 98

Instagram Crisis Local Privacy 98

Communications Conversations

JANUARY 11, 2018

And, we know most people who are consuming that digital media are probably just scanning and reading headlines (if that). But doesn’t most of this data we’re seeing imply that our customers and targets want to consume: videos, photos, infographics and short messages (via private messaging apps)? Blog posts. Blog posts.

Consumer 104

Consumer Print Reddit Video 104

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

5W PR

JANUARY 21, 2025

The Power of Focused Reach When MAC Cosmetics wanted to connect with makeup enthusiasts in specific metropolitan areas, they partnered with local beauty nano-influencers rather than national names. Research shows 92% of consumers trust micro-influencer recommendations over traditional advertising or celebrity endorsements.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

Communications Conversations

OCTOBER 29, 2014

Heck, some are even getting their news from Instagram (see how NowThis News is “breaking” news now). One of the things I appreciate most about my local paper is that they hire and employe professional journalists. Learn about LOCAL news–you know, that place where you live? Newsprint is dead. People with ethics.

Newspapers 152

Newspapers Print Local Instagram 152

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ).

Blogging 183

Blogging Comparison eBook Case Study 183

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

What’s more, many Indian consumers are more comfortable reading product information in their regional language. When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. But ignoring regional content can mean a large opportunity cost.

Mobile 156

Mobile Local Technology Television 156

Cision

MARCH 17, 2017

Another challenge is the importance of a visual communication strategy through Instagram — there is a greater need for brand photography than ever before. What advice do you have for fashion brands looking to improve their communication and better connect with consumers? Halloween because of all the dressing up!

Fashion 227

Fashion Travel Interviews Instagram 227

Bianchi Biz Blog

MAY 16, 2024

It is a business hub of innovation and economic vitality, with several thriving sectors such as technology, consumers products, luxury goods, K-contents, travelling, and many more. Building relationships with local journalists, understanding the media landscape, and crafting tailored press releases can help secure media coverage.

YouTube 95

YouTube Marketing Local Chemicals 95

Cision

MAY 23, 2016

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram. “ visual social media” or “Instagram”). Experience.

Communications 206

Communications Television Transportation Study 206

Konnect Agency

FEBRUARY 27, 2025

For local businesses, this message is even more critical, positioning the franchise as a trusted, indispensable part of the community. The combination of corporate oversight and local adaptability is key to franchise marketing success. A strong brand message is essential for any successful marketing strategy.

Marketing 52

Marketing Storytelling Local Measurement 52

5W PR

MARCH 4, 2024

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. Social Media Platforms like Instagram, TikTok, and travel forums are akin to virtual campfires. Highlight efforts to minimize environmental impact and support local communities.

Travel 78

Travel Consumer Strategy Tourism 78

Bianchi Biz Blog

JUNE 27, 2024

This is fueled by its fast-growing economy, diverse workforce, and dynamic consumer base, driven by a young population. Furthermore, the country’s diverse regions sometimes necessitate a hyper-local communications approach, sensitive to each region’s languages and ethnic requirements.

Meeting 90

Meeting Print Marketing Local 90

Cision

APRIL 10, 2017

For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. Is it local, budget friendly travel? Many site Twitter and Instagram as a great place to connect with readers and PR alike. The answer is, social media.

Travel 174

Travel Pitching How To Radio 174

PRSay

SEPTEMBER 19, 2019

According to 2018 data from location intelligence company Gravy Analytics , regular customers of the coffee chain didn’t visit their local Starbucks more frequently once the pumpkin spice latte was released; in fact, average daily foot traffic decreased by 2 percent. American consumers love buying products that evoke nostalgia.

Instagram 128

Instagram Analytics Google Trends 128

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

Flack's Revenge

JANUARY 10, 2019

Enter Instagram with its snazzy pix, short captions, easy engagement, and non-stop roll out of exciting new features; and What’s App, that so easily facilitates micro-community building and sharing. But it is 100% pay-to-play; and if I can get the same if not greater engagement organically on Instagram, why even bother with Facebook?

How To 159

How To Facebook Social Media Advertising 159

PRSay

JUNE 1, 2018

We know that strategic public relations and marketing can be a game changer for the way brands connect and communicate to their consumer base. Why do we follow athletes on Instagram, Snapchat, Twitter and Facebook? National programs have reach and can be the quickest way to engage a large consumer set.

Sports 125

Sports Creativity Instagram Local 125

Bianchi Biz Blog

JULY 22, 2024

In the digital sphere, online portals offer alternative news sources, while Malaysia ranks as one of the countries with the most overall screen time for consuming news and the latest trends. Cultural Sensitivity, Multilingual Consumer Market : Malaysia is a multicultural and multiracial society with diverse consumer segments.

Marketing 101

Marketing Tourism Local Government 101

Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. The presence of major global media outlets alongside local ones offers businesses multiple channels to reach their target audiences.

Marketing 92

Marketing Local Crisis Management Internal 92

Cision

DECEMBER 22, 2016

When you are working with different cultures, different languages and different platforms, it’s essential to communicate with the appropriate tone and verbiage for each client and each target audience, whether you are captioning an Instagram post, crafting an email to a journalist, or writing press conference scripts for your client.

Tourism 120

Tourism Travel Conference Crisis 120

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Government 151

Government Crisis Energy Community 151

Contently - Strategy

AUGUST 17, 2020

For live video to succeed, it has to offer something consumers can’t get anywhere else. The company The Tour Guy has also made the switch to virtual tours hosted by local guides. View this post on Instagram. .” The main requirements? Easy accessibility and opportunities for engagement.

Travel 145

Travel Video Industry Tourism 145

Cision

FEBRUARY 15, 2016

While media is fast-paced and social has sped up the way we consume news, sometimes it’s best to take a step back and look at the larger picture. For example, you could hold a Twitter Q&A session prior to the event or post short video introductions on Facebook and Instagram. Want to take it one step further?

Conference 120

Conference How To Infographics Leadership 120

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. We witness this proliferating with very young consumer-facing companies on platforms that include Instagram and Snap, to almost immediate success.

Creativity 120

Creativity SEO Mobile Journalism 120

Buchanan PR

AUGUST 28, 2023

Amidst the rise of TikTok and the growing number of online audiences, many companies have started partaking in various social media trends, from major brands like the popular language learning app Duolingo to smaller, more local organizations like law firms and libraries. by keeping content fresh, fun and culturally relevant. Jonathan W.

Social Media 91

Social Media Trends Viral Media 91

Communications Conversations

MAY 12, 2020

Scaling to the professional side, at Cambria, we (and very quickly) created curated content that we could bring to both consumers and trade partners to offer them value and speak to them at a time when let’s face it, things are uncertain. That being said, being a local has helped me connect in a different way with these brands.

Airlines 116

Airlines Travel Local Leadership 116

Sword and the Script

NOVEMBER 11, 2014

The party room rivals any I’ve seen in the local area. I can personally attest to the fact the pricing is very competitive with other options for hosting parties in the local area. The “tastes” are not free, but the Instagram photos are priceless.

Marketing 119

Marketing System Viral Insurance 119

Cision

MAY 10, 2016

Three years ago, two out of 25 students had a Snapchat account, but most were on Instagram. This year 25 out of 25 students have Snapchat, overtaking Instagram as the most used platform among my students. You might feel miserable in consumer marketing, but thrive in corporate affairs or investor relations.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Buchanan PR

JANUARY 9, 2023

In sales and marketing, you’ll often hear about buyer personas – a detailed representation of the average consumer of the product or service. While part of the company’s target audience, a buyer persona offers a much more specific and individualized look into a common consumer’s unique personality, challenges and interests.

Social Media 90

Social Media How To Instagram Media 90

5W PR

MAY 17, 2024

As consumers gravitate more towards adventure, escape, and a bond with nature, outdoor brands face the challenge of distinguishing themselves in a bustling marketplace. Dominating social media Outdoor enthusiasts often find their digital playground on platforms like Instagram. Herein lies the indispensable role of public relations.

Strategy 78

Strategy Brand Branding Travel 78