Prowly

FEBRUARY 20, 2025

Emails are excellent for bigger announcements while short updates are best shared on platforms such as Instagram, TikTok or Facebook. If you search for your brand name or a relevant product/category, Prowly shows you where people mention those terms so you know what to focus on for the best results.

Writing 104

Writing Communications How To Internal 104

The Proactive Report

FEBRUARY 24, 2017

Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. His tweet about a new Tesla product launch resulted in a $900 million increase in value. Facebook, Instagram and Snapchat can’t do the same thing that Twitter can do, all these years later. Back in November 2016 the shares were $18. Chris Abraham.

Twitter 235

Twitter Customer Service Web Facebook 235

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. How A PR Agency Can Elevate Your Product Launch. This way, the company can work on the product development and financial pieces of the puzzle.

Product Launch 52

Product Launch Consumer Agency Film 52

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ).

Blogging 183

Blogging Comparison eBook Case Study 183

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. There are so many ways to consume the news today, it’s important to make an impact where your customer is. Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key.

Pitching 228

Pitching Agency Social Media Creativity 228

5W PR

NOVEMBER 13, 2022

There are many different ways that companies can collaborate with social media influencers on promotional campaigns, however, there are a few differences in how direct-to-consumer (D2C) companies and business-to-business (B2B) companies promote their product launches. Competition.

B2B 88

B2B Marketing Product Launch YouTube 88

5W PR

SEPTEMBER 13, 2022

According to a recent report from Oracle, more than 90% of consumers want to see humor from the companies they do business with, however, most companies don’t deliver on that demand. Now, Pinterest has announced that it’s opening up the new content format to companies, as they can now advertise with Idea Ads.

Trends 78

Trends Pinterest Product Launch Instagram 78

Prowly

FEBRUARY 3, 2025

Brand recognition refers to the ability of consumers to identify a brand based on visual or auditory elements, such as logos, jingles, slogans, packaging, brand colors, and similar things, without needing to hear the brand's name. . #4 Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Brand 104

Brand Branding How To Measurement 104

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

A big new product launch typically happens once in a couple of years at best. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update. Fake followers, bots, and influence pods have become a real problem , especially on Instagram.

B2C 120

B2C Product Launch SEO Storytelling 120

Remote PR Jobs

SEPTEMBER 25, 2023

As consumers continue to look to social proof and opinion, influencer marketing has evolved. Brands are using influencers and other engagement tools to connect with consumers on a more personal level. As mentioned above, influencer marketing is key to being relatable to younger consumers, as is the emerging world of podcasts.

Media 100

Media Print Radio Consumer 100

Konnect Agency

JANUARY 21, 2021

While brick and mortar locations shuttered and traditional in-person sales declined, e-commerce thrived as consumers turned to their smart phones, computers and tablets to place their grocery orders on Instacart, order household essentials on Amazon and more. Consideration. The consideration phase is highly focused on repeated exposure.

Consumer 52

Consumer Marketing Social Media Instagram 52

Cision

AUGUST 3, 2015

” Some still perceive it as a “sexting” app, and others perceive it as superfluous relative to Facebook, Instagram, or Twitter. “Snapchat is a generation-specific platform, ideal for popular or new product launches. Some noted that Facebook changed their image uploads to emulate Snapchat photos.

Mobile 120

Mobile Advertising Advertising Facebook 120

5W PR

MAY 17, 2024

As consumers gravitate more towards adventure, escape, and a bond with nature, outdoor brands face the challenge of distinguishing themselves in a bustling marketplace. Crafting intriguing press releases about product launches, outdoor event sponsorships, or environmental initiatives can put the brand under the spotlight.

Strategy 78

Strategy Brand Branding Travel 78

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.

Product Launch 78

Product Launch Community Interviews Consumer 78

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Key stakeholders to notify may include (but aren’t limited to): Social media specialists who can share the content asset on channels like LinkedIn, Twitter, Facebook, and Instagram.

eBook 134

eBook Product Launch Software Internal 134

Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Consumers are more likely to remember a video that is shorter and has a clear, concise message.

Video 62

Video Content Marketing Marketing Product Launch 62

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 212

Marketing Content Marketing Data Social Media 212

Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. When it comes to Instagram and TikTok – think short snappy content that will capture viewers attention and convey the key message in around 10-15 seconds.

Video 62

Video Social Media Media Instagram 62

PR 20/20

OCTOBER 4, 2018

In addition, the average respondent consumes 1.5 hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available. Whether it be on Facebook, Instagram, YouTube or Snapchat, live streaming video content is becoming more popular for both marketers and social media users.

Video 78

Video Trends Strategy Marketing 78

5W PR

SEPTEMBER 27, 2023

This helps them build brand awareness, credibility, and loyalty among consumers. A well-rounded approach involves leveraging Instagram , YouTube, TikTok, blogs, and other relevant platforms. Targeted campaigns Strategically plan influencer campaigns around specific product launches, promotions, or seasonal changes.

Brand 78

Brand Branding How To Product Launch 78

The Stalwart Blog

JANUARY 8, 2016

This is in addition to the already dominant YouTube, and other social networks like Vine, Twitter and Instagram. Brands are already taking note — athletic apparel giant Nike, recently pivoted it’s new product launches away from Apple-esque symposiums to more intimate Periscope sessions featuring one or more of its signature athletes.

Social Media 60

Social Media Trends Apparel Media 60

Konnect Agency

FEBRUARY 28, 2020

A brand typically decides to work with a public relations company such as Konnect Agency when they are looking to introduce their services or products to a wider audience. This can span from an established brand which consumers are already familiar with or a brand new company that has yet to make its mark in the industry.

Marketing 61

Marketing Instagram Agency Product Launch 61

PR in High Definition

APRIL 28, 2016

With virtual reality, brands can offer a broad range of experiences to help consumers and influencers alike become fully immersed in a wide range of stories. Product launches. Consumers will have the live-event experience of a concert, show or sports match without leaving the comfort of their homes.

Social Media 54

Social Media Tools Enterprise Marketing 54

Beyond PR

AUGUST 30, 2016

With the Instagram generation, even multimedia content in the form of charts and graphs can increase engagement with your audience. Consumer Technology. Product launches. With technology changing all the time, college students like to stay in-the-know on the products that could become popular on campus.

Radio 68

Radio Media Newspapers Technology 68

Konnect Agency

MARCH 15, 2021

Depending on the brand and campaign goals, influencer partnerships can amplify awareness for a variety of initiatives spanning new product launches, location- and retailer-specific availability, generation of new content, increased followership, seeding programs to increase brand and product awareness and more.

Instagram 52

Instagram Analytics Product Launch Retail 52

Prohibition

APRIL 13, 2023

By repurposing your video content into a podcast format, you can reach people who prefer to consume content on-the-go, or reach the growing audiences of consumers who prefer podcast content to television. For example, the best-performing Instagram reel content on Instagram is usually no more than one minute.

Video 62

Video Infographics Social Media Instagram 62

Shift Communications

NOVEMBER 11, 2015

Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. From a survey of consumers, 80% report that video is helpful when researching a purchase decision.

YouTube 60

YouTube Brand Branding Video 60

Shift Communications

NOVEMBER 11, 2015

Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. From a survey of consumers, 80% report that video is helpful when researching a purchase decision.

YouTube 60

YouTube Brand Branding Video 60

Shift Communications

NOVEMBER 11, 2015

Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. From a survey of consumers, 80% report that video is helpful when researching a purchase decision.

YouTube 60

YouTube Brand Branding Video 60

Communications Conversations

JUNE 24, 2015

Everyone is using them on Facebook, Twitter and Instagram (where they’re plentiful these days). And, not every new launch event can or should be talked about incessantly for days on end. “We want more buzz built around our new product launch.” It’s written for consumers. Yeah, you heard me.

Strategy 60

Strategy Product Launch Creativity YouTube 60

Burrelles Fresh Ideas

FEBRUARY 6, 2024

These types of collaborations extend beyond national boundaries, enabling these partnerships to resonate with consumers on a global scale. Augmented Reality Try-Ons: Influencers may showcase fashion items through AR try-on experiences, allowing followers to try products virtually.

Fashion 86

Fashion Sports Technology Apparel 86

Prohibition

AUGUST 22, 2023

Here are some key strategies to consider: Utilising social media for retail marketing Social media platforms such as Facebook, Instagram, and TikTok offer powerful marketing opportunities for retailers. PR can help create a positive perception of your brand in the minds of consumers.

Retail 62

Retail Marketing Measurement Product Launch 62

Prohibition

AUGUST 16, 2021

Although it’s fair to say that more consumer focused channels, such as Instagram and Facebook, may seem a more obvious channel for video – it’s place on LinkedIn certainly shouldn’t be underestimated. Ensure you promote the event in advance to encourage people to join.

LinkedIn 62

LinkedIn Video How To Marketing 62

PR 20/20

JANUARY 15, 2019

Forbes agrees , saying consumers “are putting more trust in others they know and reputable content, not ads.” The article goes on to make the case not only for video content, but ad spend, too: “This past year, 65 percent of ad impressions on Instagram were the result of video content, and this is expected to grow even further.

Trends 57

Trends Marketing Software Video 57

Buzzstream

MARCH 26, 2020

GrapeVine a great influencer platform focused on Instagramers. While a creative pitch might pique their interest, they’re ultimately more excited in the granular product differentiators since they know that’s what their audience is looking for too. You can negotiate the terms and price right on their platform. Image Source.

YouTube 116

YouTube Brand Branding Video 116

Konnect Agency

FEBRUARY 26, 2021

When launching a new product offering or SKU, it is important for brands to do like Taylor and ensure you have a holistic marketing strategy and ammo prepared to ensure you don’t lose consumers between teasing the product and the actual release. Content is everything that touches the consumer.

Brand 52

Brand Branding Marketing Storytelling 52

Konnect Agency

APRIL 26, 2023

In a world where consumers crave authenticity and connection, a well-crafted mailer can make all the difference. The competition is fierce, with an ever-increasing number of companies vying for the attention of consumers, and it’s becoming more and more challenging to stand out from the crowd.

Agency 52

Agency Marketing Creativity Consumer 52