Cision

NOVEMBER 29, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. But they kick it up a notch, too, by focusing on their value to consumers. Data-driven.

Examples 167

Examples Insurance Insurance Fashion 167

PRSay

MARCH 1, 2021

As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemHealth has found. I’m not sure that as consumers we’re more susceptible to misinformation for the COVID vaccine versus other vaccines.

Communications 190

Communications Insurance Insurance Community 190

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? These sectors may range from education, government and energy to financial services, healthcare and insurance.

Enterprise 261

Enterprise Privacy Government Software 261

Flack's Revenge

JULY 11, 2018

It takes a big idea to attract the attention of consumers and get them to buy your product…”. Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. How do you get major media recognition for a provider of deep tech for insurance companies?

Insurance 204

Insurance Insurance Advertising Advertising 204

Agility PR Solutions

JUNE 6, 2024

Summer always brings a sense of wanderlust, and US consumers are ready to hit the road this year as summer travel inches ever closer to pre-pandemic levels. New research from travel insurance and assistance services firm Generali Global Assistance takes a look at this summer’s travel plans, as well as travelers’ concerns.

Travel 81

Travel Consumer Trends Insurance 81

Cision

SEPTEMBER 23, 2016

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. I love getting news releases related to business technology solutions – but I do not cover consumer tech. So keep those emails coming!

Technology 120

Technology Pitching Insurance Insurance 120

PRSay

JUNE 4, 2024

At the corporate level, it looks like the insurance company that offers equal benefits and access to promotions to every employee and that doesn’t just have an LGBTQ ERG, but actually listens to and acts on its recommendations. Yes, we’re all stressed.

Government 209

Government Employee Insurance Insurance 209

PRSay

JULY 29, 2022

We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. They agreed that an organization’s messages should support its goals and serve the needs of its audience.

Communications 158

Communications Public Affairs Insurance Insurance 158

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. Think purpose-driven brand PR is for consumer sectors? But a well crafted PR program can have a powerful impact on B2B businesses, too. PR promotes brand values.

B2B 170

B2B Branding Brand Education 170

Flack's Revenge

JUNE 1, 2020

The pandemic has unfairly singled out businesses that service consumers. So, the words “the company you keep” (from the old NY Life Insurance commercials) have taken on new meaning. But even many B2B companies are getting hurt. Those who serve other businesses must deliver results and prove value like never before.

Insurance 194

Insurance Insurance Meeting Video 194

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

We all know that an unhappy consumer won’t hesitate to take their case to social media. We once represented a company that pioneered a specific kind of insurance available online at a great price. Many vented frustration on consumer complaint boards, which were reflected in bad reviews for the brand.

Customer Service 136

Customer Service Insurance Insurance Banking 136

Mindful Marketing

DECEMBER 12, 2020

”—It’s often the first question consumers ask and one that companies like to avoid until after they’ve described their products’ features and benefits. A leading insurance company, however, has decided not only to buck that communication wisdom but to promote another precarious pricing strategy.

Insurance 87

Insurance Insurance Retail Sports 87

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more.

Financial 108

Financial Industry Report Insurance 108

PR for Anyone

JUNE 23, 2021

If somebody purchased a flight insurance, travel insurance, vacation insurance, how is that impacted in a situation like this are they treated a little bit differently or does it? So instead of consumers being at home having to be online and listening to the hold music, you will do that for them.

Travel 130

Travel Television Insurance Insurance 130

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

The healthcare and insurance industries — notorious for being slower to adapt to emerging tech — are in the throes of digital transformation initiatives involving cloud migration and AI. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

The healthcare and insurance industries — notorious for being slower to adapt to emerging tech — are in the throes of digital transformation initiatives involving cloud migration and AI. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk.

Trends 156

Trends Healthcare Government Leadership 156

PRSay

AUGUST 30, 2023

Consumers were amused by promotions such as Burger King’s Barbie burger with pink sauce, and the Barbies and Kens who started popping up on the Bumble dating app. In some industries, such as entertainment or food and beverage, consumers are aficionados whose love for the industry has enough space to hold more than one favorable brand.

Branding 133

Branding Brand Film Insurance 133

Mindful Marketing

JUNE 29, 2019

Insurance lessens the impact of such events, but what about damage to pizza ? For that reason, the company recently introduced “ carryout insurance.” In other words, it seems like the company will cover just about any claim consumers make. How much does the pizza insurance cost? Cars collide. Homes flood.

Insurance 77

Insurance Insurance Financial Writing 77

Shift Communications

NOVEMBER 18, 2014

Through concurrent trends such as social network advertising, the rise of mobile and increasing consumer breaches along with events like Snowden/NSA, individuals are now aware of the value of their data and are expecting corporations to be held accountable.

eBook 111

eBook Communications Crisis Communications Insurance 111

Reputation Us

OCTOBER 6, 2019

Consumers trust banks/credit unions, private companies and health care providers most to handle personal information; Organizations face adverse consequences if a cyber incident is mishandled. Consumers are increasingly anxious to know what companies are doing to protect their personal information. PORTLAND, Ore., PORTLAND, Ore.,

Reputation 60

Reputation Study Corporate Consumer 60

Buzzstream

MAY 2, 2024

And so I spent, six, seven years essentially marketing consumer financial products. And so as like an affiliate lead gen person, like I was always so interested in like how Consumers were navigating our site, how they were converting, where they weren’t converting. And I started my career in the lead gen affiliate space.

International 118

International Internal Insurance Insurance 118

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. they still went ahead with it!”.

Insurance 74

Insurance Insurance Interviews Marketing 74

Communications Conversations

OCTOBER 22, 2014

How they used LinkedIn: In this short post , Bruce uses LinkedIn publishing to talk about a timely topic and trend that’s impacting his business–the health insurance and health care worlds. Goal: Shaping consumer brand perceptions. Goal: Raising awareness for the brand. It’s a thought leadership play of sorts.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Cision

JUNE 2, 2016

I am anxious to bring my PR experience in financial services, insurance and associations to the agency and expand into new areas as well. Brands can overcome this challenge and establish trust by developing meaningful content that consumers will share and share again. What do see as the biggest PR challenges brands face today?

Insurance 120

Insurance Insurance Writing Sports 120

Scott Public Relations

APRIL 2, 2020

Young people in the study: Consume significant media, but news is not a primary category in that consumption. Have they thought about getting health care insurance once they are no longer your dependents? Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Thanks for reading.

Insurance 71

Insurance Insurance Healthcare Technology 71

5W PR

NOVEMBER 25, 2019

Consumers and businesses spend more and more of their time on the internet, and understanding their behaviour online is now the key to a marketing campaign success or flop. When one hears the word “Geico,” they’re likely to immediately remember a chance to save 15% or more on car insurance.

Strategy 88

Strategy Marketing YouTube Airlines 88

MaccaPR

AUGUST 31, 2016

Clients are marketing products and services that weren’t considered part of healthcare, but are now covered by insurance. When the Affordable Care Act came out with a benefit for expecting moms to receive a free breastfeeding pump through their health insurance providers, it created a significant shift in Medela’s business model.

Healthcare 89

Healthcare Insurance Insurance Marketing 89

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

MARCH 7, 2017

PR professionals know that in the “attention economy” where consumer engagement is elusive, the most effective way to connect with an audience may be to tell your story. The best marketers know how to shape narratives that have an emotional hook or tie to consumer values.

Storytelling 149

Storytelling Data Insurance Insurance 149

5W PR

NOVEMBER 29, 2021

For instance, Geico’s time-based promise through its message, ‘15 minutes or less can save you 15% or more on car insurance’. Reassuring Consumers. The trick is to find the right kind of humor to connect with the consumers. The message should seem to belong to the particular product or service which it aims to convey.

Marketing 88

Marketing Insurance Insurance Mobile 88

Stephen Waddington

MAY 12, 2017

Cialdini shares the story of Jim the insurance salesman who outsold all his colleagues. Being expert pre-suaders, we can lead the way into educating the public to be better consumers of persuasive communications and minimise the risk of exploitation from pre-suasion. Earned trust is at the heart of public relations practice.

Insurance 105

Insurance Insurance Ethics Tools 105

Reputation Us

MARCH 31, 2021

Participating WBA member banks in the IRP will receive customized services, including: Cyber insurance policy review and recommendations. Consumer and regulatory data breach notification obligations. Cyber insurance industry updates. Crisis communications plan for data security incidents. Customized incident response plan.

Insurance 60

Insurance Insurance Banking Crisis Communications 60

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

The PR outcomes won’t be known until the season’s over, but outlets from NPR to CNBC and USA Today have covered the company in glowing terms, and even the $75,000 insurance policy it purchased for the promotion seems worth it in hindsight. A famous episode of South Park presaged the entire event in 1998.

Branding 136

Branding Brand Local Hotels 136

Agility PR Solutions

APRIL 29, 2019

Environmental protection gets most of the global attention within the ESG (Environmental, Social and Governance) sector of investing, but new research from Allianz Life Insurance Company of North America reveals that in the U.S.,

Insurance 60

Insurance Insurance Government Consumer 60

Beyond PR

NOVEMBER 30, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. But they kick it up a notch, too, by focusing on their value to consumers. Data-driven.

Examples 65

Examples Insurance Insurance Fashion 65

Sword and the Script

NOVEMBER 11, 2014

Sure your insurance costs might go up – but you could also charge admission. The anecdotal evidence is compelling, but most companies I know relish the idea that their marketing is even consumed, let alone earning a profit. As a visitor, your kids are permitted to play on the equipment.

Marketing 119

Marketing System Viral Insurance 119

Buzzstream

JANUARY 8, 2025

If you are unfamiliar, Clearlink is a marketing agency that owns and operates several consumer comparison web properties like Highspeedinternet.com and Reviews.com. When Sage interviewed for her job, they asked “what are some similarities between pigs and homeowner’s insurance?” We do the same thing with telco brands.

Digital PR 62

Digital PR Google Comparison SEO 62