Reputation Us

JANUARY 11, 2016

Data security must be heightened to avoid Health Insurance Portability and Accountability Act violations that can negatively impact your organization’s reputation. As health care consumers feel empowered and encouraged to share their feedback and voice their opinions, they build a personal connection with health care brands.

Communications 60

Communications Insurance Insurance Privacy 60

Presspage

FEBRUARY 8, 2024

For example, the Dutch insurance company Nationale Nederlanden recently published a press release , sharing its ranking as one of the top performers in a benchmark for responsible investment. However, the International Sustainability Standards Board (ISSB) aims to cut through the noise by establishing a unified global reporting framework.

Report 109

Report Government Financial Trends 109

Buzzstream

JANUARY 8, 2025

If you are unfamiliar, Clearlink is a marketing agency that owns and operates several consumer comparison web properties like Highspeedinternet.com and Reviews.com. When Sage interviewed for her job, they asked “what are some similarities between pigs and homeowner’s insurance?” We do the same thing with telco brands.

Digital PR 62

Digital PR Google Comparison SEO 62

Cision

NOVEMBER 16, 2015

Heidi Bullock, VP of Demand Generation at Marketo elaborates Meyer’s point by recommending frequent testing to insure that customer segments are accomplishing your desired endstates. The extent that people consume content diminishes throughout the route of the piece. Edit your writing.

Resources 120

Resources Measurement Technology Examples 120

Melissa Agnes

JULY 26, 2016

The trouble with cyber security crises is that they can occur in a multitude of different ways and detecting and assessing the scope and impact of an incident is often a challenging and time consuming process. Step 2: Develop your internal escalation process. Not every cyber security incident risks rising to crisis levels.

Crisis Management 100

Crisis Management Crisis Crisis Communications Handbook 100

Reputation Us

JANUARY 13, 2020

Political stakes are high, corporate trust is low (according to a recent Gallup Poll ), consumer confidence in companies to protect them in the event of a cyberattack is waning (according to recent DHM and RepUs study ) and the public relations industry (according to PRNews ) predicts crisis preparations will be a top priority.

Reputation 60

Reputation Crisis Insurance Insurance 60

Contently - Strategy

APRIL 24, 2019

Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. How you’ll refresh those parts depends on which way you’re trying to scale.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

MaccaPR

JUNE 12, 2024

Yes, pay and other compensation, health and dental insurance, bonuses, and retirement plans matter. Well, any organization’s value proposition should be different for consumers vs. employees! Consumers give you their money. They’ve been catered to as consumers. What’s the key to a great employer brand?

Interviews 62

Interviews Brand Branding Employee 62

Presspage

FEBRUARY 8, 2024

For example, the Dutch insurance company Nationale Nederlanden recently published a press release , sharing its ranking as one of the top performers in a benchmark for responsible investment. However, the International Sustainability Standards Board (ISSB) aims to cut through the noise by establishing a unified global reporting framework.

Report 78

Report Government Financial Trends 78

Communications Conversations

DECEMBER 11, 2017

I am an Associate Director of Communications in the Medicare & Retirement division of UnitedHealthcare – the insurance side of UnitedHealth Group. Specifically, my team supports the sales channel, communicating with both internal (sales leaders) and external (sales agents who sell our plans) audiences. .

Insurance 60

Insurance Insurance Sports Groups 60

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. SM: I look at our challenges in two ways: internal and external. Data collection about your car – and how you drive and where you go.

Marketing 81

Marketing Data Wireless Industry 81

Buzzstream

FEBRUARY 3, 2021

However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. These concepts would have worked equally as well for clients in the realms of property, house insurance, travel insurance, travel, finance and more. Don’t be afraid to be adventurous, either. Creativity is key.

Digital PR 170

Digital PR Industry Strategy Film 170

PR Conversations

AUGUST 7, 2014

In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.

Publicity 87

Publicity Ethics Technology Government 87

Buzzstream

AUGUST 16, 2024

For instance, here’s a story from Axios Texas that covers Texas car insurance rates: When I click on the journalist’s name, I am taken to a bio page to evaluate for fit. They are the ones pitching stories internally and gaining approval or not. Then, I’ll select all of the sites and choose Research. Let’s get into that next.

How To 115

How To Pitching Tourism Google 115

Buzzstream

DECEMBER 4, 2024

Focus on storytelling and consumer engagement over hard selling. I feel like, that’s going just to do the heavy lifting internal linking. Say we have a no link policy or a no follow only, and they only do follows our internal links. Proactively seek feedback from journalists and audiences about your campaigns.

Digital PR 71

Digital PR SEO Agency Pitching 71

Buzzstream

JUNE 5, 2024

Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. To create the index (as some call it), I weighted a handful of criteria, such as homeowners insurance and transportation costs, and then assigned scores for over 800 cities. More on this in a bit.)

Digital PR 62

Digital PR Examples Strategy Survey 62

Solo PR Pro

JULY 26, 2022

In 2013, she opened her solo firm Nova Communications, where she consults with companies of all sizes — from startup consumer apps to billion-dollar global tech giants — on their social media and communications programs. Jennifer Donovan always knew she wanted to live abroad. “I Throughout it all, Jennifer kept traveling the world.

How To 52

How To Travel Insurance Insurance 52

Prohibition

DECEMBER 13, 2021

The wrong approach could lead to a loss of trust with your staff and clients, not to mention higher insurance rates as well as larger legal fees. In the event that a company’s software unexpectedly collapses, it has a direct impact on both employees and consumers. External and internal threats. Financial risks.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Report Methodology.

Financial 108

Financial Industry Report Insurance 108

Deirdre Breakenridge

MAY 16, 2017

We explored how to apply digital technologies and tactics to connect with the narcissistic tendencies of consumers – belief in one’s superiority, exhibitionism, and more. It compared Millennials’ responses with those of Baby Boomers and Gen X. Brands like Starbucks, Tesla, Uber, and Instagram are doing this effectively.)

Marketing 119

Marketing Fashion Technology Study 119

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.”

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Google+ will close to consumers on 2 April. Jonathan Hill hit reply when he received my letter a couple of weeks ago.

Tools 69

Tools Insurance Insurance Handbook 69

Communications Conversations

AUGUST 31, 2018

I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. It’s alot like buying life insurance or putting money into an emergency savings account. ” The amount of internal planning, which I’m thankful for.

Media 112

Media Journalism Report Video 112

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.”

Healthcare 52

Healthcare Content Marketing Industry Trends 52

The Stalwart Blog

APRIL 26, 2020

It could be sailors and Marines, unfortunately, the few that behave badly in a port of call, or something you just get wrapped up in, an international event and you wind up being center stage for that. People aren’t consuming news reports like they did 20, 30 years ago. It could be hot war environments. It could be accidents.

Crisis 78

Crisis Local Facebook Social Media 78

Prohibition

JANUARY 7, 2022

You will also have to pay for things such as insurance deductibles and additional security. According to one study, 80 per cent of consumers said a product recall would affect their perceptions of a company. The plan should also include internal and external stakeholders. Post-crisis analysis.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Reputation Us

OCTOBER 27, 2021

This can encompass regulatory breaches, executive misbehavior, employee indiscretion, cyberattacks, and negative consumer reviews, including social media posts. International aid charity Oxfam ’s reputation suffered when a director and staff were accused of sexual misconduct, bullying and harassment in “the Haiti scandal.”

Reputation 88

Reputation Financial Telecommunications Employee 88

Reputation Us

OCTOBER 27, 2021

This can encompass regulatory breaches, executive misbehavior, employee indiscretion, cyberattacks, and negative consumer reviews, including social media posts. International aid charity Oxfam ’s reputation suffered when a director and staff were accused of sexual misconduct, bullying and harassment in “the Haiti scandal.”

Reputation 78

Reputation Financial Telecommunications Employee 78