Cision

DECEMBER 4, 2017

In short, Gitlab treated this disaster as an opportunity to connect with their consumers as well as employees. Communicate With Internal Stakeholders. However, turning a social media disaster into a PR win also depends on effective communication with your internal stakeholders including employees, partners, influencers and sub-brands.

Crisis 271

Crisis Branding Brand How To 271

Deirdre Breakenridge

MAY 20, 2019

Implementing policy is important because it shows a leader is willing to take action and make change. If the suggestions above strike you as time-consuming, it’s because they are. She teaches courses on public relations and international strategic communication and is an avid fan of “Game of Thrones.”

Publicity 304

Publicity Internal International Policies 304

Stern + Associates

FEBRUARY 13, 2024

As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” Watch: International Women’s Day 2024 Playlist What’s the number one piece of advice you would share with today’s C-suite leaders on the importance of inclusion in their organizations?

Internal 133

Internal International Groups Employee 133

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. It’s time-consuming, and time is the basis for our compensation in most cases. They surveyed 1500 members of a consumer panel and ran focus groups with a subset of them. We’ve embraced the PESO model of content.

SEO 227

SEO Agency Policies Reputation 227

PRSay

JUNE 15, 2022

At the same time, America is seemingly more divided than ever, with a vocal minority favoring anti-LGBTQ policies and threatening boycotts against those who speak out in favor of equality, and a majority becoming more vocal about their rising expectations for responsible corporate and organizational action on LGBTQ advocacy.

Policies 166

Policies Community Corporate Enterprise 166

PRSay

JUNE 4, 2024

It sounds like the consumer brand that uses its voice to advocate for equality and demonstrates what that means with its corporate donation strategy. And it does not act like the gay-friendly consumer brand that waves a Pride flag in June while running away from their record of advocacy in every other month of the year.

Government 209

Government Employee Insurance Insurance 209

Cision

MAY 25, 2016

Starting there will help communicators connect not only with their clients, be those internal or external, but also tell stories that engage investors, customers, readers and policy-makers. Why does this matter? How do you approach communication for a large enterprise company versus a small startup? Rapid Fire Round.

Enterprise 227

Enterprise Groups Policies Conference 227

PRSay

AUGUST 25, 2020

Finzel, who helped launch FH Out Front in 2004, the first global LGBTQ communications practice within an international PR firm, said that recent marches for “Black trans lives matter” have been “life-affirming.”. Consumers are taking the initiative to learn and they no longer give brands a pass for anti-LGBTQ practices, he said.

Community 189

Community Branding Brand Advertising 189

NewsWhip

NOVEMBER 20, 2024

For instance, how can you transform complex data into operational insights that will truly matter to your internal audiences? Meanwhile, consumers are probably not thinking about your DEI policy when they buy your product. Your employees care the most about workforce issues because they live it everyday.

Data 78

Data Storytelling Policies Employee 78

ImPRessions - Crenshaw Communications

JULY 15, 2020

The most challenging part of building a digital reputation for many is content production, because it’s time-consuming and your quarterly editorial calendar may be scrapped when something happens… like a terrible new coronavirus that shuts down businesses. ” Content, content, and more content. Don’t get cancelled.

Reputation 221

Reputation How To SEO Guidelines 221

Deirdre Breakenridge

FEBRUARY 8, 2019

Leading the chat session that day will be our special guest and co-host, Rebecca Primis ( @RebeccaPrimis ), director of marketing at the State Policy Network (SPN). Let’s start big: How is comms for issues different than, say, PR for consumer products? What makes for a great intern? How do you find the right balance?

Policies 157

Policies Community Twitter Blogging 157

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2017

Big consumer names tend to be particular targets of such protests, which is probably why Keurig attracted more calls to drop Hannity than less well known advertisers. Have a clear advertising policy. Boycotts are the new brunch among the politically active, so major advertisers should decide in advance what their policies are.

Branding 136

Branding Brand Advertising Advertising 136

PRSay

JUNE 15, 2021

LGBTQ people are voters, employees, family members and consumers. Take action to make sure your policies are LGBTQ-affirming for both employees and customers. In 2003, he co-founded FH Out Front, the first global LGBTQ communications practice at an international PR firm (FleishmanHillard). We expect more now, and in the future.

Employee 202

Employee Community Leadership Enterprise 202

5W PR

AUGUST 12, 2020

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1. 4 internal communications strategies for healthcare PR. #1.

Healthcare 88

Healthcare Strategy Communications Policies 88

PRSay

APRIL 15, 2021

Consumers are increasingly looking to companies to address or even solve some of society’s most complex challenges. The truth is, companies have always weighed in on governmental policies, but it was done by backroom lobbyists for the sole benefit of the company. ’ ‘How are our customers/consumers impacted?’

Company 146

Company Employee Internal International 146

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Market research is vital to understanding how target audiences consume info,” said Haworth. This type of planning includes making sure that your team is communicating well internally, too. “If

Social Media 120

Social Media Conference Media Corporate 120

Bianchi Biz Blog

JULY 22, 2024

Andy See Teong Leng – Perspective Strategies – Malaysia We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Cultural Sensitivity, Multilingual Consumer Market : Malaysia is a multicultural and multiracial society with diverse consumer segments.

Marketing 101

Marketing Tourism Local Government 101

Deirdre Breakenridge

JANUARY 13, 2015

i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. Once you’ve developed your policy, make sure it’s in a place on your website that is visible to all those who register and apply to speak. Provide Training.

Conference 150

Conference Training Healthcare Policies 150

Cision

JULY 5, 2016

Do you have the right policies and plans in place to turn adversity into advantage? Yet despite the advent of these additional communication channels and the changes in how people consume media, many of the basic marketing principles hold just as true as ever.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Stephen Waddington

JANUARY 12, 2022

Key challenge for this year is for news media to reengage, as well as build deeper relationships with regular news consumers. There’s much internal soul searching in newsrooms over addressing diversity and inclusion, particularly around reporting on issues such as climate change and mental health. Generational issues are a key theme.

Report 122

Report Media Journalism Privacy 122

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. More internal comms. More internal comms. Old and new tasks.

Communications 149

Communications Crisis Internal International 149

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment. Security policies and controls. How to know when to bring in the PR professionals.

Company 136

Company Interviews Reputation Privacy 136

Contently - Strategy

APRIL 14, 2021

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. ” As a result of such concerns, consumers are disabling cookies, using ad-tracking and ad-blocking software, and complaining to regulators. .” For brands, however, it means a paradigm shift.

Privacy 102

Privacy Google Advertising Advertising 102

Bianchi Biz Blog

APRIL 29, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Robust Economy : Hong Kong’s economy is characterized by its low taxation, minimal government intervention, and an established international financial market.

Marketing 92

Marketing Local Crisis Management Internal 92

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154

5W PR

SEPTEMBER 19, 2024

Brands must know precisely who they are speaking to, whether it’s a loyal customer base, internal stakeholders, or the public. Clear positions create a connection with consumers who share those values, fostering loyalty and trust. Consumers want to understand the motivation behind a brand’s stance.

Branding 78

Branding Brand Policies Consumer 78

PR in High Definition

AUGUST 31, 2022

Businesses that have made it through pandemics and economic downturns have all had one thing in common – they’ve placed prominence on their company reputation, internally and externally. For IT, it’s about protecting a company’s assets, no consumer wants their data leaked by a company. Stand out from the crowd.

Reputation 71

Reputation Policies Internal International 71

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. million users LinkedIn : Very few users, only 2.5%

Marketing 107

Marketing Newspapers Print Corporate 107

Wadds Inc.

SEPTEMBER 29, 2024

This includes challenges such as international conflicts, trade tensions and political instability. Organisations are less inclined to speak out externally because of political and societal polarisation and prioritise internal, employee concerns. Geopolitics, regulatory uncertainty and reputational risks are top concerns.

Corporate 98

Corporate Reputation Telecommunications Study 98

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 211

Writing Communications Marketing B2B 211

5W PR

FEBRUARY 8, 2021

The latter may be expansive for some brands but will be an invaluable bridge in answering many consumer questions. Not only should the strategy embody customer service but also a focus on a well-rounded one, including the brand, its products, both internal and external processes, procedures, policies, distribution and fulfilment.

Customer Service 88

Customer Service Policies Analysis Training 88

Prowly

FEBRUARY 20, 2025

Globe Newswire Starting price: $195 per press release GlobeNewswire is a press release distribution service that helps businesses share news with media, investors, and consumers through targeted distribution options. Drawbacks: Some users have reported concerns about auto-renewal policies; reviewing terms carefully is advisable.

Analytics 104

Analytics SEO Engineering Financial 104

Sword and the Script

JUNE 3, 2020

Review your policies. Act on your policies. The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? billion ,” according to a new report from Burton-Taylor International Consulting.

Product Launch 109

Product Launch Survey Banking Pharmaceuticals 109

Maxim Behar

MARCH 6, 2023

Bulgaria should follow the objectives and policies of the European Union regarding energy and its sustainable development. Nikolay Valkanov - Chairman of the Bulgarian Chamber of Mining and Geology, and several energy experts from different political parties.

Energy 52

Energy Internal International Policies 52

Reputation Us

NOVEMBER 7, 2023

Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT). Putting a Lock-Down on Leaks These five proactive preparation strategies can go a long way to managing the flow of information: Develop an Internal Communication Plan. Limit Disclosure.

Reputation 78

Reputation Real Estate Internal International 78

The Resolution Blog

APRIL 26, 2019

For a lot of big brands there had become this lethargy of consumer comms all looking the same, so they’d go try different agencies but get the same result. The only hiring policy I’ve ever had is I think it’s important to look around the room and see someone else who looks like you.

Agency 120

Agency Pitching Energy Creativity 120

MaccaPR

MAY 23, 2016

Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. These opinion leaders can also help identify consumer feedback about products or services and spot gaps in communication. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80