Presspage

OCTOBER 14, 2024

This highlights the importance of aligning internally on a tone of voice. Keeping tabs on every interaction with journalists and strategizing follow-ups to maximize your chance of winning coverage is too time-consuming to do manually. Consider your company’s values and how best to convey those in your responses to media inquiries.

How To 78

How To Media Crisis Pitching 78

PR 20/20

MARCH 15, 2021

Garter predicts much of this spend increase is thanks to the explosion of remote work, virtual events, and omnichannel consumer behavior. If you have multiple parties in a single portal (think: your marketing agency, website development team, and your own internal users), consider assigning them a team to keep track of who’s who.

Knowledge Base 97

Knowledge Base How To Survey Technology 97

Presspage

OCTOBER 14, 2024

This highlights the importance of aligning internally on a tone of voice. Keeping tabs on every interaction with journalists and strategizing follow-ups to maximize your chance of winning coverage is too time-consuming to do manually. Consider your companys values and how best to convey those in your responses to media inquiries.

How To 78

How To Media Crisis Pitching 78

Contently - Strategy

NOVEMBER 27, 2018

It’s the VP of marketing, it’s the SVP of marketing, it’s the assistant to those people, and the interns. A company like Marriott, for example, isn’t just battling other hotel chains for consumer attention. I push back. It’s not [just] the CMO.

Strategy 111

Strategy How To Content Marketing Analysis 111

wiredPRworks

AUGUST 2, 2016

When you look at how fragile the relationship is between consumers and corporations, there is a danger of an influencer becoming the next objective of mistrust. It should be a real blast for anyone looking to improve their knowledge base. Influencer marketing is likely to get abused. Are they honest brokers?

Leadership 40

Leadership Survey Enterprise Conference 40

Prowly

MARCH 6, 2025

Its how a company or organization presents itself to the public and is designed to influence how consumers perceive it. This makes it easy for internal and external collaborators to work on collateral and create consistent campaigns. #4 Document your brand guidelines to make it easy for the entire team to collaborate.

Brand 80

Brand Branding How To Guidelines 80