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Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap

Onclusive

Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers. Then there was the.com wave where certain services went online and sold to consumers. Craft Your Movie Pitch. “I

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What PR Agencies Should Be Thankful For

ImPRessions - Crenshaw Communications

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues.

Agency 310
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6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. As a result, whether you’re a brand, ad tech business, AI platform, or retailer, if you do business in California, you’re touched by the law. What streaming business model will consumers ultimately prefer — subscription or free and ad-supported?

B2B 208
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5 PR Takeaways From NRF 2020

ImPRessions - Crenshaw Communications

Each year, right on the heels of CES , thousands of hungry retailers, vendors and influencers flood New York City’s Javits Center for the retail industry’s annual conference, NRF. NRF is at retail’s epicenter, unveiling exciting new vendors as well as key trends that define the industry for the year and beyond.

Retail 156
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How B2B Brands Can Leverage User-Generated Content

Contently - Strategy

Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? And there is arguably no better resource for encouraging customer-brand engagement than internal help hubs. No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience.

B2B 98
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3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

But, more often than not, internal data doesn’t work for B2B PR. It’s a rare example of a client’s internal data analysis being more compelling than an outside survey or study. Don’t run away from consumers. Instead, they ask that the focus be on polling retail executives. This is natural. This is a mistake.

B2B 147
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What to Expect at the North American International Toy Fair

5W PR

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. It brings together industry professionals, manufacturers, retailers, and media from around the world. Manufacturers and distributors often use this event to secure licensing agreements, distribution partnerships, and retail contracts.