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And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. you will obviously need to arrange transportation. Plan Well and Double-Confirm.
In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. Data is great for PR people.
Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Simple sharing on social media is an obvious one, but what about turning the content from your in-depth interview into a Twitter chat?
In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. Anytime a consumer comes across your brand, it should be the same, easily recognizable experience. and all with a consistent look and feel.
Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space. Don’t believe us?
My beat encompasses electric vehicles, autonomous driving, charging infrastructure and anything else that’s fascinating at the intersection of sustainability, technology and transportation. I’m interested in stories that matter to regular people navigating the rapidly changing world of transportation.
subscribers Overview: Focused on the future of transportation, EV Pulse shares information in a way that’s easy to understand to the everyday consumer and enthusiast. 188K subscribers Overview: Electrek is a news site tracking the transition from fossil fuel transportation to electric and the surrounding clean ecosystems.
Driving this opportunity is a continued level of attention focused on the evolution of mobility, with questions still swirling about EV adoption and infrastructure … along with strong interest in AI, dynamic and sustainable innovations, Intelligent Transportation Systems (ITS) and the ongoing progression of ADAS technology.
Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show.
Where exactly in Boston they were located (I don’t have a car, so I needed something that was easily accessible by public transportation). I went on those interviews and eventually landed one! I had a few more replies and interviews this go around. One of the interviews was here at SHIFT! I got a reply from a few.
With over 730,000 users, consuming 2.3 Hosted by Alex Guberman, the site covers news, reviews, interview with industry leaders and more. Format: Interviews, new car review and drives, and more. Frequency: 2/3 x per week. InsideEVs US. subscribers. How to connect: YouTube: [link]. Frequency: Weekly on Fridays. E for Electric.
The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. It was such an immersive experience, and allowed me to not only interview the subject, but get perspective and insight from his/her customers.
EV Pulse is our flagship property covering the entire gamut of electrification in transportation. I recently drove the first retail consumer Ultium platform product — the Hummer EV — and it’ll be great to look back on it from a historical context and and be able to say “I was there, and this what it was like.”
9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Save your spot: CES exhibit space fills up fast.
As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.
As the consumer travel reporter, Zach covers travel, primarily writing about and focusing on airlines and aviation. So for USA Today, in my beat in particular, we’re super consumer-focused. 00:08:04] BB: So it’s got to really go back to the end consumer who’s like, “All right. 00:07:35] ZW: Yeah. ZW: Phone.
Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. Why the story matters to the company and should matter to the customer or consumer. My startup’s first product, Futurride.com, launched in September. High-quality and compelling visuals.
I try to focus on stories and angles that are aimed directly at ordinary consumers (or car enthusiasts.) I like being able to help people with my work, as well as inform them. What elements or characteristics do you look for in a story, and why?
Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. Plus, travel and transportation can be expensive. “ When SMTs started out, the first interviews started around 6 AM. Multichannel strategies, though, are like nesting dolls.
Use emotion to lead your content ideation process In virtually every interview or chat Ive had with content marketers and digital PRs, they talk about how important emotion is to the success of your content. It can be time-consuming, and if youre not careful, it can come off phony. Is this time-consuming?
He had recently taped an interview with “60 Minutes,” on a different subject — the program he founded for aspiring inventors. Now that “Ginger” had gone mainstream, should he acquiesce to CBS’s request for a follow-up interview? He chose to do the interview anyway.
To create the index (as some call it), I weighted a handful of criteria, such as homeowners insurance and transportation costs, and then assigned scores for over 800 cities. If consumers forget what your logo looks like, your business may need better branding. Plus, it’s not just a flashy post designed to get links.
While BLS.gov and the Bureau of Transportation Statistics are ranking, they arent dominating the SERP. In our trucking industry example, a Google search showed me BLS data about the truck transportation industry.: So, if I wanted to survey 200 people in the transportation industry, my survey would jump from $200 to $4,200.
Make no mistake: CES ( formerly known as the Consumer Electronics Show ) has become the world’s greatest auto show. Transportation venture capitalist and former executive director of Stanford University’s automotive research program Reilly Brennan said: “After I spent a few days at CES, I can now say it has become the definitive U.S.
That’s when I came across a company that doesn’t just transport minors occasionally, it specializes in chauffeuring them. HopSkipDrive doesn’t just see itself as a provider of transportation service, i.e., getting kids from point A to point B, or even as an alleviator of parental stress , which it certainly does.
In this session, we will hear from the Chief Innovation Officer at Kivvit, Zach Silber, who built an award-winning insights team advising clients spanning the energy, utilities, natural resources, and transportation sectors. ?Zach And I feel that, I see that coming off this interview, which I’m really enjoying.
That includes consumer incentives and additional funding for EV charging stations. Transportation Department sets national strategy for safer roads, cars. President Joe Biden also has set an ambitious goal of half of new-vehicle sales being zero emission by 2030 and is pursuing an agenda to help encourage a transition to EVs.
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