5W PR

JANUARY 29, 2025

K-Beautys influence was evident throughout the show floor, proving that consumers continue to gravitate toward innovative, multi-use beauty solutions that blend function with fun. Beauty PR firms can use these insights to position brands as leaders in cutting-edge beauty.

Trends 78

Trends Storytelling Consumer Technology 78

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

JUNE 2, 2020

“We observed comforting and empathic language across all the email campaigns reviewed, from legacy retailers to newer DTC brands.”. Another 20% emphasized that consumers were not alone in their predicament, emphasizing words like “together” and “community.”

Study 170

Study Brand Branding B2C 170

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Major retailers’ e-commerce platforms are booming. Following new publications and key reporters in important verticals on Twitter, setting the right Google alerts and generally being vigilant through research each day will help PR pros advance client thought leadership. Today, every company is a technology company.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Major retailers’ e-commerce platforms are booming. Following new publications and key reporters in important verticals on Twitter, setting the right Google alerts and generally being vigilant through research each day will help PR pros advance client thought leadership. . Today, every company is a technology company.

Trends 156

Trends Healthcare Government Leadership 156

5W PR

AUGUST 22, 2019

The overwhelming consensus is that consumers across many demographics are curious and open, but are craving education and consistency,” said Edgcomb. The cannabis market is similar to where clean beauty was five years ago – The hype has piqued interest, but consumers and media alike are eager for quality, effective offerings.

Brand 121

Brand Branding Retail Education 121

5W PR

JUNE 15, 2020

The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. There’s often no need to take the blame for something that isn’t the brand’s direct responsibility, but it’s always a good look to be seen taking leadership of a crisis response.

Crisis 113

Crisis Digital PR Retail Reputation 113

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Media Relations 98

PRSay

NOVEMBER 19, 2020

consumers about their internet habits during the pandemic: 57 percent said they were using the internet more to follow the news, 52 percent to watch movies and TV series, 40 percent to communicate and 30 percent to shop. consumers to name a brand that has stood out for having done something especially well during the coronavirus pandemic.

Communications 171

Communications Survey Enterprise Radio 171

PRSay

SEPTEMBER 8, 2017

An account executive at a PR agency that represents a big-box retailer poses as a journalist at an event organized by a labor union trying to organize the company’s employees. The PR professional was subsequently fired by the agency, and the retailer fired the agency.

Ethics 143

Ethics Retail Instagram Twitter 143

PRSay

DECEMBER 7, 2021

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. Over the summer, Miller High Life ran an online contest for consumers to win a branded patio set with a bar, stools and neon signs.

Privacy 78

Privacy Consumer Company Nonprofit 78

Prowly

FEBRUARY 3, 2025

Brand recognition refers to the ability of consumers to identify a brand based on visual or auditory elements, such as logos, jingles, slogans, packaging, brand colors, and similar things, without needing to hear the brand's name. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Brand 104

Brand Branding How To Measurement 104

Stephen Waddington

MAY 9, 2020

Consumers have access to the same media and channels. Businesses in lockdown The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. Adapting to new markets This is an interesting area in which some organisations have shown strong leadership. Here's the issue. They haven’t missed a beat.

Brand 157

Brand Branding Travel Government 157

Communications Conversations

NOVEMBER 10, 2016

A myriad of reasons: lack of budget, lack of vision, lack of leadership. The Skimm is just one example of the way people consume news differently now–predominantly in short bursts and increasingly on mobile devices. Think of all the companies and industries this impacts–health care, manufacturing, retail. 80 percent?

Mobile 122

Mobile Employee Communications Retail 122

ImPRessions - Crenshaw Communications

MAY 18, 2018

Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

“The needle” can mean drawing more customers to a retail website, lead generation, attracting donors or investors to a cause, or increasing app downloads. As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Start by knowing who your audience is and what they care about.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season. See this earlier post on eight tools for thought leadership. Nail down your holiday plans.

Retail 136

Retail Creativity Leadership Agency 136

Cision

FEBRUARY 3, 2017

We witness this proliferating with very young consumer-facing companies on platforms that include Instagram and Snap, to almost immediate success. The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. Search dominates.

Creativity 120

Creativity SEO Mobile Journalism 120

PRSay

JUNE 11, 2018

With all the talk lately about changes in how our clients communicate with audiences — disruptive technologies, innovation, shifting consumer habits — certain key aspects of the PR profession have remained constant. For retail clients, technology lets us track a path from the message to the cash register.

Technology 143

Technology Retail Storytelling Crisis 143

PRSay

MAY 17, 2019

On a panel titled “The Future of Work: The Revival and Reimagining of Retail,” Vikrum Aiyer , vice president of public policy and strategic communications at Postmates, talked about how his company is working to help the small businesses they service. ” Public safety.

Small Business 109

Small Business Retail Transportation Technology 109

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 The new act will increase consumers’ ability to limit the collection of their sensitive personal information, including location data.

Privacy 78

Privacy Data Marketing Retail 78

Prowly

APRIL 10, 2025

Outcome : The company lost users and faced legal challenges, ultimately leading to changes in leadership and policies. Personalization at scale Retailers are using AI to give you personalized shopping experiences, with tailored product advice and tools to recover abandoned carts. The incident was captured on video.

Social Media 104

Social Media Reputation How To Media 104

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage.

Healthcare 60

Healthcare Big Data Retail Data 60

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage.

Healthcare 60

Healthcare Big Data Retail Data 60

Shift Communications

JANUARY 25, 2023

This ranges from representation in imagery to accessibility (for instance, DTC marketers prioritizing website enhancements to help blind and visually impaired consumers shop. Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009.

Strategy 78

Strategy Brand Branding How To 78

Barokas

AUGUST 15, 2019

With big wigs like Amazon, Google and Apple setting the bar at an all-time high, consumers now have expectations to match. There’s no denying that the age of consumerism in healthcare is upon us, driving change as a major disruptor as organizations strive to operate more like a retail business in today’s super competitive market.

Healthcare 60

Healthcare Industry Retail Consumer 60

Beyond PR

JANUARY 16, 2018

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. .

Data 70

Data Retail How To Sports 70

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Leadership blind spots like these are not unusual. As soon as the media began raising legitimate questions about the reliability and accuracy of Theranos’ lab testing equipment, the company should have pulled its products out of retail and clinical settings to conduct additional analysis,” Gordon says.

Ethics 98

Ethics Employee Crisis Internal 98

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Recently, we had an Earth Day influencer post content about a major, for-profit retail competitor on the same day as our post. Blurred Lines between Influencers and Brands.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Bianchi Biz Blog

FEBRUARY 1, 2024

The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. Commitment to a high quality of life, safety, healthcare, and education establishes an ideal environment for businesses and residents alike.

Marketing 107

Marketing Newspapers Print Corporate 107

Mindful Marketing

JANUARY 23, 2021

The intensely competitive alcohol industry has led many beer manufacturers to become very creative marketers: from elaborate point of purchase displays in retail stores to highly produced commercials during Super Bowls. These expensive and largely consumer-driven upgrades also have contributed to rising college costs.

Education 126

Education Financial Transportation Engineering 126

Contently - Strategy

NOVEMBER 27, 2018

We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. A company like Marriott, for example, isn’t just battling other hotel chains for consumer attention. In other words, RBC had a huge opportunity to educate and entertain consumers before promoting its products. “We

Strategy 111

Strategy How To Content Marketing Analysis 111

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 130

Film Marketing Sports Hotels 130

Prohibition

MARCH 30, 2021

When positivity and leadership was lacking during the first national lockdown of 2020, Sir Tom was there to lift spirits and raise a whopping £33 million for the NHS. Will this ruin any trust between the retail giant and consumers? Tributes pour in for Captain Sir Tom. Matt Hancock Vs Pfizer.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

PR in High Definition

FEBRUARY 27, 2023

Whether it be an Amazon gadget or a new trending celeb recipe, influencers have the power to impact decisions of consumers across all age groups. De-influencing is when content creators uncover the truth about products consumers have been pushed to purchase, all in a bid to address overconsumption.

Reputation 62

Reputation B2C Ethics Trends 62

Shift Communications

MARCH 11, 2015

Take for example one of my clients – a quirky, sarcastic (and hilarious) t-shirt company whose typical retail value per product is around $20-$25. Placements with good quality (key messages, links, thought leadership, etc.) Account Director, Consumer. are also key. Julie Staadecker. Twitter @jstaadecker.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Solo PR Pro

JUNE 22, 2021

She was brought on by a Turkish hair care company to assist with media relations, but after spending time with the company’s leadership team she soon came to an eye-opening realization: this company was not ready for PR. They had no promise to the consumer and nothing about the brand was crystallized at that point.”.

Meeting 61

Meeting Course Retail Media Relations 61