PRSay

NOVEMBER 20, 2024

“We are living through a historic transformation in how news is consumed, produced, distributed and paid for,” Tim Franklin said. This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. Some 1,561 U.S.

Local 140

Local Newspapers Journalism Radio 140

5W PR

FEBRUARY 8, 2025

Research by McKinsey shows that 78% of consumers are more likely to purchase from brands that demonstrate cultural understanding. This goes far beyond surface-level translation – it requires deep knowledge of local customs, values, and communication styles. Take McDonald’s approach in India as an example.

Local 78

Local Training Data Consumer 78

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

That way ideas or concepts don’t get lost in translation, and you minimize the time-consuming back-and-forth during the review process. Learn local media and publications. Most importantly, embargoes for most announcements lift first thing in the morning, local time. Assess local and regional relevance.

International 323

International Internal How To Media 323

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Local vs. national. Are you pitching local news or national? For local affiliates, it’s best to tie the story into a local angle, as that’s what local outlets cover.

Local 323

Local Pitching Print Interviews 323

Agility PR Solutions

MAY 27, 2024

As e-commerce becomes riskier in an increasingly vulnerable world of e-predator sophistication, new research finds that Americans are turning more attention to small businesses in their communities and, in wanting to see their Main Streets thriving, many are willing to do their part to keep local shops in business.

Local 100

Local Consumer Small Business Branding 100

Agility PR Solutions

OCTOBER 31, 2021

Where will consumers be spending their money this holiday shopping season? New research from Intuit suggests small and local businesses will be the big winners in 2021, revealing that 93 percent of U.S. New research from Intuit suggests small and local businesses will be the big winners in 2021, revealing that 93 percent of U.S.

Consumer 146

Consumer Small Business Local Trends 146

5W PR

JANUARY 6, 2025

The Growing Demand for Sustainable Spirits Consumer awareness of environmental issues has surged in recent years, and the spirits industry is no exception. A growing number of consumers are seeking out brands that align with their values and prioritize sustainability. Adapt to changing consumer preferences and regulatory requirements.

Transportation 78

Transportation Branding Brand Chemicals 78

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

Can public relations help consumers fall in love with a brand? Make consumers love your brand. The best brands have distinct profiles distinguishable through messaging, graphic identity and even spokespeople – each meant to connect with a certain kind of consumer. Define your brand’s “type.”

Consumer 168

Consumer Branding Brand How To 168

Bianchi Biz Blog

OCTOBER 28, 2024

At the same time, unbranded communication is emerging as an effective strategy to reach consumers, especially in sectors with strict regulations. Building strong relationships with local media and opinion leaders. It is crucial that they thoroughly understand the local environment and be capable of responding effectively.

Marketing 101

Marketing Crisis Local Internal 101

5W PR

DECEMBER 23, 2024

By aligning with the values of eco-conscious consumers, these strategies aim to promote responsible travel and contribute to the preservation of our planet. They seek out destinations and experiences that minimize environmental impact, support local communities, and promote cultural preservation.

Travel 78

Travel Tourism Marketing Local 78

5W PR

MARCH 25, 2025

According to Sprout Social, 73% of consumers follow fitness brands on social media platforms. SEO: Maximizing Local Search Visibility Local search engine optimization directly impacts new member acquisition. ” Tools like Google Keyword Planner help identify high-value local search terms.

Strategy 78

Strategy Marketing Local SEO 78

5W PR

DECEMBER 6, 2024

Understanding Local Laws and Regulations One of the most critical aspects of alcohol advertising is understanding the specific laws and regulations that apply to each target market. Create a system to ensure that all advertising materials adhere to local laws. Be mindful of the demographics that are being targeted with the campaigns.

Advertising 78

Advertising Advertising Ethics Local 78

Cision

JUNE 8, 2015

But what one tactic can drive employee engagement and consumer support? It’s a broad term referring to the social good your brand does locally, nationally or globally. It can take a variety of routes from volunteering at the local food pantry to partnering with a national cause like the American Cancer Society. Make it fun.

Employee 120

Employee Consumer Banking Local 120

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

5W PR

JANUARY 10, 2025

As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices. Transparency and Traceability Consumers today are more informed than ever, and they demand transparency from the brands they support.

Branding 78

Branding Brand Agriculture Chemicals 78

Sword and the Script

FEBRUARY 18, 2025

At a high level, for example, the difference between consumer and business tech is easy to see. People who cover business tech dont typically cover consumer tech and vice versa. Theres a lot of nuances to covering tech that cannot be ascertained from a media list.

Media 127

Media Pitching Media Relations Strategy 127

Bianchi Biz Blog

DECEMBER 5, 2024

Communications, media and PR market in Ireland On the media front Irish people are spending more time consuming information, but in increasingly fragmented ways. Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day.

Radio 83

Radio Sports Marketing Local 83

Business Wire

JUNE 12, 2020

More and more consumers are turning their attentions to the role companies play in the local and global society. The world is changing. And with this attention, the discussion of Public Affairs and Public Policy quickly emerges.

Public Affairs 229

Public Affairs Resources Publicity Blogging 229

Cision

SEPTEMBER 22, 2016

A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). Consumer control: Customers are no longer content to be rapt audiences.

Consumer 120

Consumer Crisis Management Advertising Advertising 120

5W PR

DECEMBER 24, 2024

As consumers become increasingly aware of the environmental impact of their choices, they are gravitating toward brands that prioritize eco-friendly practices. A growing number of consumers are actively seeking out products that align with their values. Consumers are increasingly demanding transparency in supply chains.

Branding 78

Branding Brand Marketing Energy 78

Cision

OCTOBER 5, 2016

Livestreaming is Changing How We Consume Video. But what’s been really interesting is Pokemon Go’s marketing potential for local businesses. As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Livestreaming is simply video that streams for people to watch as it’s being recorded.

Trends 319

Trends Content Marketing Branding Brand 319

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 82

Local SEO Strategy How To 82

Deirdre Breakenridge

OCTOBER 22, 2014

The local TV station wants a comment regarding a tip from an irate customer for their “Consumer Fight Back” report”. · · You go to the company Facebook page and find an alarming number of posts expressing outrage over a recent price increase. · You launch your exciting new social media campaign only to hear… crickets….

Crisis 312

Crisis Twitter Community Conference 312

PRSay

JUNE 15, 2020

The COVID-19 pandemic has turned consumer behavior upside down but, in recent weeks, we have seen states begin to devise and even implement strategies for slowly reopening. Start your marketing and PR efforts now, especially since you can’t count on a pride event to reach LGBTQ consumers. Support LGBTQ charities.

Consumer 109

Consumer Travel Local Community 109

Bianchi Biz Blog

JANUARY 16, 2025

As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management. It is best known for its consumer and lifestyle coverage, but also has a business section that covers stories about non-publicly traded companies. This means its stories often appear in numerous papers.

Print 100

Print Marketing Instagram Newspapers 100

Cision

JUNE 23, 2016

In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. I am excited about being part of an evolving industry where local influence is growing in importance. and in local communities.

Public Affairs 227

Public Affairs Local Education Policies 227

5W PR

DECEMBER 21, 2024

It demands a deep connection with consumers, a sense of belonging, and a loyalty that extends beyond the product itself. Consumers are drawn to brands that are genuine and honest, sharing their stories, values, and the inspiration behind their products.

Community 78

Community Marketing Ethics Consumer 78

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Consider The Impact on Local Communities. Here are some tips to both landing media interviews and making sure they’re successful.

Media 294

Media Trade Shows Travel Interviews 294

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Reputation Us

OCTOBER 16, 2023

Consumers and peers may view such self-promotion as mere bragging rather than genuine competence or quality. The Big Players Consumer Reports and J.D. Their rigorous testing and impartial assessments provide consumers with valuable insights when making purchasing decisions.

Reputation 167

Reputation Consumer Report Ethics 167

Agility PR Solutions

JUNE 26, 2022

Newly released research from local businesses service provider Scorpion explores the traditional and digital media channels consumers prefer when researching and purchasing new products or services, as well as their data privacy/online personalization preferences.

Privacy 176

Privacy Marketing Media Web 176

Cision

APRIL 25, 2017

How is the average news consumer supposed to separate fact from fiction? The AP’s ramped-up fact-checking efforts have gotten good responses from its customers – local and national newspapers, broadcast news stations, and other news organizations alike – who have responded by adding fact-checking tactics into their own day-to-day efforts.

Facebook 303

Facebook Newspapers Local Crisis 303

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Shashi Bellamkonda, CMO, Surefire Local. Brand awareness is preceded by brand relevance in relation to how it solves or addresses the core consumers problem, need or desire.

Branding 246

Branding Brand eBook Video 246

Deirdre Breakenridge

AUGUST 26, 2014

I switched jobs and have been in this area for more than a dozen years, even utilizing my initial job experience when working in the PR department of a consumer travel magazine. Many local chapters have working groups for new and young professionals. . – and wanted that to be my specialty. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Libby is a free app that connects to my local public library system (and probably yours too). I do carve out a little time to read books at night.

Google 156

Google Course Survey YouTube 156

Cision

NOVEMBER 11, 2016

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. While keeping that in mind, in actuality, there are not that many differences.

Communications 253

Communications Data Local Survey 253