Deirdre Breakenridge

AUGUST 26, 2014

Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. I switched jobs and have been in this area for more than a dozen years, even utilizing my initial job experience when working in the PR department of a consumer travel magazine. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 82

Local SEO Strategy How To 82

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. For example, India’s digital ecosystem is rapidly evolving, with high mobile-phone penetration and increasingly connected devices. Mobile communications was rated as more important than any “traditional” forms.

Mobile 156

Mobile Local Technology Television 156

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. Optimize your local search listings.

Small Business 74

Small Business Local Marketing Guidelines 74

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices.

Mobile 60

Mobile Examples Branding Brand 60

ReimaginePR

JULY 25, 2018

It doesn’t matter what your product or brand is, every consumer is visiting a search engine to determine the options that are out there for them. This is where you have to remember that it’s not about you and your brand, it’s about your target consumer. B2C – Business to consumer. Moz Local Listing Score.

SEO 211

SEO Tools Engineering Google 211

Stephen Waddington

JUNE 30, 2021

Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Data on the adoption of voice technologies by consumers is hard to find. That has changed thanks to the Voice Consumer Index published by Vixen Labs in partnership with the One Voice Network. Voice has high levels of awareness.

Hotels 138

Hotels Travel Engineering Privacy 138

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 149

Strategy B2C SEO Social Media 149

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. If in doubt, start local and expand as time and resources allow. Drive engagement year-round.

Corporate 168

Corporate How To Employee Nonprofit 168

5W PR

MARCH 4, 2024

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. Local Partnerships Partner with local businesses, restaurants, hotels, and activity providers to offer exclusive deals and packages. Mobile Ensure a seamless and user-friendly mobile booking experience.

Travel 78

Travel Consumer Strategy Tourism 78

5W PR

JANUARY 15, 2024

As the world inches closer to 2024, the echoes of pandemic-driven shi͏fts and emerging economic realities continue to shape consumer behavior. While some consumer trends may fade, others are poised to solidify and transform the way people shop, inter͏act with brand͏s, and prioritize their well-being.

Consumer 78

Consumer Ethics Trends Mobile 78

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

These may include industry beat reporters, local media outlets, women’s interest or multicultural media (in the case of a female or minority founder), or even lifestyle press. While a mobile apps reporter may like the story, a telecommunications or consumer electronics reporter will be annoyed with your offbeat pitch.

Media 136

Media Mobile Telecommunications Pitching 136

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Search dominates.

Creativity 120

Creativity SEO Mobile Journalism 120

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 166

Financial Video Consumer Data 166

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

Cision

FEBRUARY 17, 2016

According to AdWeek , “92 percent of consumers trust recommendations from others, even people they don’t know, over branded content.”. So what traditionally worked was, ‘I just need to get mentioned on WGN news, or in my local newspaper, and I will reach the audience that I want to.’ ” “It’s awesome as consumers.

Marketing 120

Marketing Newspapers Mobile Local 120

Bianchi Biz Blog

MAY 16, 2024

It is a business hub of innovation and economic vitality, with several thriving sectors such as technology, consumers products, luxury goods, K-contents, travelling, and many more. Building relationships with local journalists, understanding the media landscape, and crafting tailored press releases can help secure media coverage.

YouTube 95

YouTube Marketing Local Chemicals 95

The Hoyt Organization

JANUARY 25, 2024

Conduct a market analysis of your target audience to gain key insights into consumer habits and interests. With high competition in the cannabis industry, consumers tend to go for brands with easy-to-use websites that accept several merchant accounts. In addition, ensure that your website is mobile-friendly.

Strategy 96

Strategy Brand Branding SEO 96

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Content optimization for the mobile and semantic web. Emerged Trends.

Trends 120

Trends Mobile Web System 120

MaccaPR

OCTOBER 22, 2018

From mega brands such as Unilever and Amazon, to media companies like BuzzFeed and The New York Times , to small local mom-and-pop shops, marketers spent just shy of $40 billion on Facebook ads in 2017 alone. Design Facebook Ads for Mobile Display. Image source].

Facebook 103

Facebook Mobile Advertising Advertising 103

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Government 151

Government Crisis Energy Community 151

Stephen Waddington

JUNE 25, 2020

Local news is most valued but is on life support. But in both these countries a significant minority are now taking out more than one subscription, often adding a local or specialist publication. Photo by Tero Vesalainen/iStock / Getty Images. Print is down but digital is booming. Here are the main findings.

Newspapers 103

Newspapers Print Local Television 103

Sword and the Script

JUNE 10, 2017

higher engagement on Facebook; Slide 54: 82% of consumers stopped doing business after a bad experience; Slide 50: Content is the store…and (slide 51) the ad is the transaction ; Slide 59: Content marketing debuts as a thing in a big VC report; and. 2) Social media mobile trends. His slidedeck is embedded nearby. Talk to Us!

Trends 96

Trends Marketing Mobile Web 96

5W PR

MARCH 6, 2020

According to 5W’s 2020 Consumer Culture Report , travel and experiences are among the top-ranked categories consumers want to spend their money on. The platform has developed a trusted, real-time, safety measurement platform accessible through a mobile phone or smartwatch.

Travel 103

Travel Technology Transportation Airlines 103

5W PR

JULY 21, 2023

These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors. Emphasizing local and social responsibility Variety stores can differentiate themselves by emphasizing their local presence and social responsibility.

Retail 78

Retail Local Consumer Community 78

Cision

MARCH 31, 2015

The benefit for news consumers is clear – but what about the news outlets? ” There’s no evidence yet if local or niche news sites will be included in the hosted content at some point. Putting the news where people gather the most is a smart move. Social news revolution?

Facebook 120

Facebook Social Media Mobile Local 120

5W PR

MAY 16, 2024

Their user-friendly mobile apps offer a seamless banking experience. Highlight mobile banking apps, online account management features, and investments in cybersecurity infrastructure. Leverage experience Fintech is a relatively new player, and data breaches can be a concern for some consumers.

Banking 78

Banking Financial Privacy Mobile 78

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Waxing UnLyrical

FEBRUARY 17, 2014

Supermarkets Warm Up to Mobile Commerce. Why: Does your local grocery store offer online shopping yet? Shelley Kramer reviews how some stores are making personal connections with their consumers via mobile devices and more! We’ll have to see how she’s doing!). Getting started with partner collaborations.

Mobile 84

Mobile Resources Twitter Web 84

Cision

OCTOBER 14, 2015

As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds.

Journalism 120

Journalism Trends Print Local 120

5W PR

NOVEMBER 15, 2023

Fast food market The fast food industry is highly competitive and has witnessed significant changes in consumer preferences and behavior. This fast food marketing strategy includes the use of websites, social media platforms, email marketing, and mobile apps.

Strategy 78

Strategy Marketing Ethics Mobile 78

Bianchi Biz Blog

JUNE 16, 2022

The much-awaited event will showcase mobility and electrification demonstrations and technologies, and will feature dynamic indoor and outdoor activations that enable automakers and auto suppliers to conduct ride and drives and vehicle demonstrations on the streets of Detroit. Supplier Opportunities.

Technology 86

Technology Automotive Mobile Conference 86

PRSay

OCTOBER 25, 2017

Market research is vital to understanding how target audiences consume info,” said Haworth. Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. Commercials and TV messaging, therefore, need to be made available at unconventional times. During the Oct.

Social Media 120

Social Media Conference Media Corporate 120

Buzzstream

JANUARY 8, 2025

If you are unfamiliar, Clearlink is a marketing agency that owns and operates several consumer comparison web properties like Highspeedinternet.com and Reviews.com. Pair this with existing content or tools your brand already offers and build campaigns around localized or visual data. We do the same thing with telco brands.

Digital PR 62

Digital PR Google Comparison SEO 62

Bianchi Biz Blog

MAY 18, 2023

PR agencies with deep experience in your sector (in our case, the automotive mobility space) have been down this road before with many other clients. Business focus – Does the PR firm focus solely on business-to-business clients, business-to-consumer clients or business-to-government clients – or do they work with all three?

Agency 79

Agency Automotive Mobile Local 79

5W PR

JANUARY 26, 2024

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. They’ll have to focus on creating campaigns that really stick with consumers and make an impression.

Creativity 78

Creativity How To Storytelling Consumer 78

Landis PR

JULY 29, 2024

San Francisco and the greater Bay Area also serve as innovation hubs for sectors like autonomous mobility, food & beverage, life sciences/biotech, medical devices and finance. That influx feeds local tourism in San Francisco, Carmel and the Wine Country. Local knowledge is power: The U.S. The area is home to a $1.2

Communications 59

Communications Healthcare Biotechnology Tourism 59