5W PR

JANUARY 12, 2025

The clean beauty movement has taken the beauty industry by storm, transforming consumer preferences and reshaping industry standards. This consumer-driven trend prioritizes products that are free from harmful chemicals, made with natural or organic ingredients, and produced sustainably and ethically. What is Clean Beauty?

Consumer 78

Consumer Chemicals Marketing Ethics 78

Ronn Torossian

FEBRUARY 15, 2021

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. The post The Future of Content Marketing Strategies appeared first on.

Content Marketing 397

Content Marketing Strategy Marketing Advertising 397

5W PR

NOVEMBER 12, 2024

With its vast user base and engaging format, TikTok has revolutionized how beauty brands connect with beauty marketing agencies and consumers. TikTok has emerged as a powerful platform for beauty marketing, offering brands unprecedented opportunities to connect with consumers and drive engagement.

Trends 78

Trends Consumer Marketing Viral 78

Ronn Torossian

NOVEMBER 21, 2024

Modern consumers are not just looking for products; they seek meaningful connections with brands that align with their values and lifestyles. In the rapidly growing cannabis industry, where new products and competitors emerge daily, building brand loyalty is essential for long-term success.

Industry 39

Industry Brand Branding Marketing 39

Agility PR Solutions

MARCH 24, 2025

Influencer marketingbelieve it or notis way more […] The post How to build consumer connections with influencer marketing to grow your brand first appeared on Agility PR Solutions. Is it just luck? Or is there a hidden pattern that regular folks can tap into?

Consumer 94

Consumer Brand Branding How To 94

Ronn Torossian

MAY 27, 2021

Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. Influencer marketing has drastically changed from the previous years, and it’s only going to become a more important tool […].

Marketing 370

Marketing Tools Strategy Consumer 370

5W PR

OCTOBER 15, 2024

Launching a new consumer packaged goods (CPG) product in today’s competitive market requires a well-crafted marketing strategy. By gaining insights into who the customers are, companies can tailor all of their marketing efforts to resonate with them effectively.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

Business Wire

JANUARY 26, 2023

As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape. As such, brands must adapt to stay relevant and connect with their target audiences.

Communications 403

Communications Blogging Marketing Technology 403

Ronn Torossian

DECEMBER 6, 2024

Digital marketing enables beauty brands to focus on consumer-centric approaches that put the customers needs, preferences, & experiences at the center of the conversation. The post Beauty Digital Marketing: A Shift Toward Consumer-Centricity appeared first on.

Consumer 195

Consumer Marketing Brand Branding 195

5W PR

DECEMBER 29, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumers become increasingly discerning, seeking personalized experiences and sustainable products, CPG companies must adapt their strategies to stay competitive.

Consumer 78

Consumer How To Privacy Fashion 78

Agility PR Solutions

DECEMBER 2, 2024

In an era dominated by mobile technology, effective app marketing is more critical than ever. As we head into 2025, understanding the latest PR trends in app marketing is essential for brands looking to capture consumer attention and foster loyalty.

Trends 105

Trends Marketing Mobile Technology 105

5W PR

DECEMBER 21, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumers become increasingly discerning, seeking personalized experiences and sustainable products, CPG companies must adapt their strategies to stay competitive.

Consumer 78

Consumer How To Privacy Fashion 78

Ronn Torossian

MARCH 3, 2025

Learn effective email marketing strategies for consumer brands, from personalization and automation to mobile optimization and customer loyalty tactics The post Email That Works for Consumer Brands: A Comprehensive Guide to Effective Strategies appeared first on.

Consumer 195

Consumer Strategy Brand Branding 195

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

Agility PR Solutions

FEBRUARY 25, 2025

Digital marketing has revolutionized the way hospitality brands engage with consumers. In theory, hospitality digital marketing should be the perfect tool for an industry so […] The post The perils of digital marketing in hospitality: How these high-tech campaigns fell flat first appeared on Agility PR Solutions.

Hotels 105

Hotels Marketing Travel Technology 105

5W PR

JANUARY 3, 2025

Inclusive beauty marketing and beauty marketing agencies , a movement that champions diversity, equity, and accessibility, are reshaping the way brands connect with consumers. The Power of Representation At the heart of inclusive beauty marketing lies the power of representation.

Marketing 78

Marketing Consumer Storytelling Advertising 78

Agility PR Solutions

JANUARY 26, 2025

Artificial Intelligence is revolutionizing industries worldwide, and digital marketing is no exception. As businesses strive to connect with increasingly tech-savvy and demanding consumers, AI has emerged as a game-changing force, enabling marketers to refine their strategies, deliver personalized experiences, and maximize efficiency.

Ethics 117

Ethics Trends Marketing Analytics 117

5W PR

DECEMBER 12, 2024

In today’s era of heightened consumer awareness and social media scrutiny, authenticity has emerged as a cornerstone of successful beauty marketing. Consumers are no longer swayed by mere advertising claims. Building Trust Through Transparency Transparency is a fundamental pillar of authenticity in beauty marketing.

Marketing 78

Marketing Ethics Consumer Advertising 78

Contently - Strategy

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. Because it turns out that only 30% of consumers trust companies. The truth is, customer-centric storytelling is a sound marketing strategy for any company.

Storytelling 82

Storytelling Marketing Travel Case Study 82

Cision

FEBRUARY 26, 2021

In a big win for customers of both companies, Cision is acquiring Brandwatch, a global leader in social listening and digital consumer intelligence.

Marketing 368

Marketing Consumer Company Blogging 368

Agility PR Solutions

JANUARY 1, 2025

Artificial intelligence is revolutionizing industries worldwide, and digital marketing is no exception. As businesses strive to connect with increasingly tech-savvy and demanding consumers, AI has emerged as a game-changing force, enabling marketers to refine their strategies, deliver personalized experiences, and maximize efficiency.

Case Study 100

Case Study Study Trends Marketing 100

Bianchi Biz Blog

OCTOBER 28, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 101

Marketing Crisis Local International 101

5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. Marketing teams must adapt their strategies now to maintain effective digital campaigns while respecting user privacy and meeting compliance requirements.

Privacy 78

Privacy Marketing Advertising Advertising 78

Agility PR Solutions

MARCH 17, 2025

Affiliate marketing is a valuable tool for businesses of all sizes, offering a performance-based model where brands pay affiliates for the traffic or sales they generate.

Brand 100

Brand Branding Marketing Consumer 100

Agility PR Solutions

JANUARY 30, 2025

Digital marketing in 2025 is not just a tool but a necessity for businesses aiming to thrive in a highly competitive landscape. With rapid technological advancements and evolving consumer behaviors, marketers must adapt their strategies to effectively connect with their target audience.

Strategy 105

Strategy Marketing Technology Consumer 105

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Ronn Torossian

FEBRUARY 12, 2025

Learn how blockchain will transform digital marketing by 2025 with trends in decentralized advertising, data privacy, smart contracts and consumer trust The post 2025 Blockchain Marketing Trends: Revolutionizing Digital Marketing appeared first on.

Trends 195

Trends Marketing Privacy Advertising 195

Agility PR Solutions

OCTOBER 28, 2024

The Software as a Service (SaaS) model has revolutionized the way software is delivered and consumed. As businesses continue to embrace digital transformation, the landscape of SaaS marketing is evolving rapidly.

Trends 94

Trends Marketing Software Consumer 94

Agility PR Solutions

OCTOBER 23, 2024

There are many tasks that take a chunk of time and energy from marketing and PR teams. Things like following up with media publications, collaborating with influencers, and sharing campaign updates with a team member are time-consuming. Moreover, they also require attention to detail which can be tedious too.

Energy 105

Energy Marketing Consumer Publicity 105

Ronn Torossian

JANUARY 10, 2022

Why do consumers buy what they choose to buy? A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business. If consumers are asked why they chose a certain product […]. What drives those decisions?

Brand 447

Brand Branding Consumer Communications 447

5W PR

MARCH 25, 2025

Marketing a fitness studio requires precision, authenticity, and data-driven decision-making in today’s competitive landscape. Based on analysis of top-performing fitness studios and marketing data, this guide outlines proven approaches that drive real business results.

Strategy 78

Strategy Marketing Local SEO 78

Agility PR Solutions

JANUARY 30, 2025

In an age where consumers are inundated with information, small brands often find themselves competing not just against larger corporations but also against the noise created by social media and digital marketing. Effective corporate PR can be the linchpin that connects these brands to their target audiences.

Storytelling 183

Storytelling Corporate Brand Branding 183

Bianchi Biz Blog

JANUARY 16, 2025

David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Communications, media and PR market in Toronto Most large and mid-sized Canadian PR and communications firms are headquartered in Toronto.

Print 100

Print Marketing Instagram Newspapers 100

Agility PR Solutions

MARCH 2, 2025

But in todays digital age, where consumer preferences are rapidly evolving, and competition is fiercer than ever, BMW faces new […] The post PR lessons from BMWs digital marketing strategy: Embracing the future of mobility first appeared on Agility PR Solutions.

Mobile 105

Mobile Automotive Strategy Marketing 105

Agility PR Solutions

FEBRUARY 27, 2025

If properly executed, it builds credibility, popularizes the brand, and boosts consumer engagement. A well-planned social media posting schedule can […] The post The importance of media relations in a successful marketing strategy8 ways to incorporate and benefit from earned media first appeared on Agility PR Solutions.

Media Relations 105

Media Relations Media Marketing Strategy 105

Agility PR Solutions

JANUARY 27, 2025

In the world of modern marketing, influencer marketing has evolved into one of the most compelling and effective strategies for building brand recognition, trust, and loyalty.

Brand 100

Brand Branding YouTube Marketing 100

Agility PR Solutions

SEPTEMBER 19, 2023

For marketers, B2B has always been a different animal—it’s a challenge that requires sharper focus as it’s typically a higher-end product marketed to a much narrower group of well-informed prospects.

B2C 181

B2C B2B Consumer Marketing 181