Bianchi Biz Blog

JULY 22, 2024

Andy See Teong Leng – Perspective Strategies – Malaysia We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Malaysia is a dynamic market for Halal products and services and a world leader in Halal certification.

Marketing 102

Marketing Tourism Local Government 102

PRSay

MAY 9, 2023

However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. However, most recently, EMV is used to evaluate ROI for influencer marketing campaigns. How Soulmates.ai

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Other key industries include manufacturing, aerospace, medical devices, pharmaceuticals and renewable energy.

Radio 84

Radio Sports Marketing Local 84

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

The Stalwart Blog

OCTOBER 17, 2020

I have been following the vaccine trial development that a lot of pharmaceutical companies are undertaking right now. In other words, consumers will think that the pharmaceutical companies are being ineffective in their development. There’s a lot of things to watch on the news of late. The hype is just off the charts.

Pharmaceuticals 78

Pharmaceuticals Publicity Government Reputation 78

5W PR

SEPTEMBER 30, 2024

Supporting Health and Wellness Brands with Strategic Campaigns For health and wellness brands offering solutions such as supplements, skincare, or natural remedies, public relations plays a vital role in raising product awareness and building consumer trust.

Agency 78

Agency Pharmaceuticals Healthcare Crisis Management 78

ISEBOX

FEBRUARY 2, 2017

Results of a survey published January 26, 2017 by InCrowd, a provider of market intelligence for pharma marketing firms, might send a shiver down the spine of every marketer in the health and life sciences world. More than one-third of physicians say that direct-to-consumer advertising should be banned.

Marketing 70

Marketing Pharmaceuticals Survey Consumer 70

Mindful Marketing

JULY 4, 2020

by Dr. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis. While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing.

Marketing 74

Marketing Pharmaceuticals System Policies 74

PRSay

OCTOBER 11, 2019

There are always main clients if you’re on the agency side of the business, and oftentimes, marketing colleagues if you’re in-house. However, in industries such as pharmaceuticals, it can be harder to connect PR results to revenue, given the complexity of prescription-based sales.

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146

ISEBOX

OCTOBER 26, 2016

Healthcare professionals and consumers are demanding information. And the flow of information from pharmaceutical enterprises is streaming at speeds never before seen. Round 1- Mobile Responsive: We never know where, or how our audience is going to receive our pharmaceutical campaign content. ISEBOX: YES. Advantage: Draw.

Pharmaceuticals 70

Pharmaceuticals Enterprise Mobile Analytics 70

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. For some, it conjures up imagery of “advertorials” and “sponsored content.”

Journalism 148

Journalism Branding Brand Interviews 148

Shift Communications

NOVEMBER 20, 2017

Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. Vice President, Marketing Technology. Consumer health and fitness. Consumer technology. Consumer technology. Marketing and advertising. Pharmaceutical companies. Methodology. Automakers.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Cision

MAY 5, 2016

You’ve worked with some of the world’s largest pharmaceutical companies. Personalization of these channels has led to consumers becoming more active gatekeepers in how, where and in what format they like to consume their information. PR people, advertisers and marketers all talk about market disruption.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

ISEBOX

DECEMBER 14, 2016

It’s not every day the FDA issues a statement that amounts to pretty good news for pharmaceuticals communications teams. Obviously, mobile apps in the healthcare environment deserve the attention of pharma marketers, but there’s more to the story than just the numbers. The question may come down to how the app is marketed and to whom.

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

Mindful Marketing

FEBRUARY 14, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing As a Seinfeld fan, one of my favorite episodes is when George’s eye catches a piece of flying grapefruit, causing him to confuse everyone with his involuntary winking. Actually, several other $5.5

Pharmaceuticals 105

Pharmaceuticals Advertising Advertising Ethics 105

5W PR

MARCH 29, 2023

The health and wellness industries have gained attention as consumer awareness of physical and mental well-being increases. Companies should take these differences into account when marketing products and services. It also includes pharmaceutical and medical device businesses.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

Sword and the Script

SEPTEMBER 15, 2015

That was my question to a pharmaceutical sales rep in my MBA cohort a decade ago. Mack Collier recently published a well-written blog post that reminded me of this exchange: 5 Reasons Why You Need to Stop Marketing and Start Teaching. “Increasingly, consumers encounter brands outside of shopping contexts.”

Marketing 60

Marketing Pharmaceuticals Content Marketing Mobile 60

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Insurance Insurance 54

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

The former CEO of Turing Pharmaceuticals triggered public fury and became the poster boy for industry greed after Turing raised the price of an obscure drug 4000 percent. Inclusion on the preventive list would eliminate cost pressure for consumers while letting Mylan keep the EpiPen at the current price, or even keep raising it.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

Mindful Marketing

MAY 8, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Businesses need to do many things well to be successful, but the most basic is getting people to buy their products. million followers on the live game-streaming platform Twitch.

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? 1) What are the top challenges facing law firm marketers today?

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

MAY 13, 2019

Small businesses on the other hand, are like the local government, they’re closer to consumers. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. The following brands either failed to listen to customers or changing consumer behavior. BlackBerry.

Small Business 91

Small Business Community Pharmaceuticals Social Media 91

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. We love it! Pantene: #ShineStrong. were facing, but globally.

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Sword and the Script

JUNE 3, 2020

to push real-time, actionable alerts to market-moving news as it breaks. Let’s say you’re a software company with dozens of competitors in each of your markets globally. The volume is coming from health, pharmaceutical, education and government sectors.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

The Hoyt Organization

MARCH 25, 2024

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. The channels you choose depend on your target audience’s preferences and where they will most likely consume information.

Healthcare 61

Healthcare Strategy Publicity Pharmaceuticals 61

Presspage

AUGUST 12, 2022

That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

PR in High Definition

MAY 31, 2017

But…would you trust Amazon to deliver your pharmaceuticals? According to CNBC , Amazon is hiring to break into the multi-billion-dollar pharmacy market. Will consumers truly trust Amazon? It’s a solid brand built on efficiency and doing things right ( most of the time ). But it is often something that does get forgotten.

Communications 48

Communications Branding Brand Pharmaceuticals 48

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

SEPTEMBER 14, 2016

markets in English is a great idea. markets is even better. Hispanic people of all age groups are predominantly bilingual, according to the Nielsen Hispanic Consumer Report , Spanish still surpasses English as the dominant language for those 35 and older. Consumer Technology. Content distributed to the U.S.

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. Many consumers are conditioned to search for company-related information in the footer of your homepage, so that’s a logical place to house your newsroom link.

How To 48

How To Media Print Real Estate 48

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store. Consumer to consumer —one individual buying something from another individual.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store. Consumer to consumer —one individual buying something from another individual.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store. Consumer to consumer —one individual buying something from another individual.

Industry 52

Industry Real Estate Healthcare Tourism 52

Ethical Voices

JULY 24, 2023

In some cases that means that we are looking at years of experience, impact, and what market they’re in. The same way in the pharmaceutical industry and medical industry, discloses in those ads “this may cause” and in politics, “paid for by”. What we have done is we look to recruit and retain the best talent. Our clients?

Ethics 76

Ethics Government Pharmaceuticals Policies 76

ISEBOX

JANUARY 5, 2016

PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. Regulatory matters, economic shifts and changing patient needs have long been hurdles for pharmaceutical communications. Patients are also consumers. Communicating with Educated Patients.

Pharmaceuticals 70

Pharmaceuticals Media Relations Media Healthcare 70