ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

Privacy laws spook marketers. In reality the privacy regulations are well-intended and will protect consumers. How are you getting consent from consumers? The changes have marketers scrambling, which gives ad tech the opportunity to be Ellen Ripley, the hero of this horror story. Have you hired a Chief Privacy Officer?

Privacy 434

Privacy Case Study Advertising Advertising 434

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

Agility PR Solutions

SEPTEMBER 16, 2020

New research from marketing and business communications firm R.R. Donnelley & Sons Company (RRD) compares pre- and intra-COVID-19 priorities for marketers and their approaches to developing effective campaigns. The post COVID’s impact on marketer perceptions of AI and consumer connections appeared first on Agility PR Solutions.

Consumer 147

Consumer Marketing Study Report 147

5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. Marketing teams must adapt their strategies now to maintain effective digital campaigns while respecting user privacy and meeting compliance requirements.

Privacy 78

Privacy Marketing Advertising Advertising 78

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195

Consumer Publicity Media Analysis 195

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government. Again, it was by a long shot.

Survey 176

Survey Social Media Consumer Media 176

Agility PR Solutions

OCTOBER 3, 2021

As consumers leap from brand to brand in these times where trust is hard-earned, a new study from marketing solutions firm Vericastoffers new insights into this increasingly fickle behavior—revealing that consumers are ever-cautious and price sensitive, and are willing to trade brand loyalty for the best value.

Consumer 144

Consumer Strategy Branding Brand 144

Agility PR Solutions

JANUARY 28, 2025

Customer anonymity behind their desktop or mobile screens is no longer an obstacle for marketers. Thats because its now possible to study consumer behavior on and offline to make informed and data-enhanced decisions. How is this possible? The answer lies in behavioral analytics.

Analytics 98

Analytics Marketing Mobile Study 98

5W PR

NOVEMBER 20, 2024

aiming to reach beauty enthusiasts and gain traction in a competitive market. Breaking Through a Saturated Skincare Market With countless skincare and beauty products on U.S. shelves, capturing consumer attention is challenging. Leveraging Market Growth and Demand for Innovation The global K-beauty market was valued at $10.2

Branding 78

Branding Brand Communications Marketing 78

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through. Here’s a quick roundup summarizing those studies.

Study 180

Study Communications Survey Pitching 180

Agility PR Solutions

JUNE 15, 2020

As the COVID crisis drags on, consumers have become more conservative with spending and more selective on what and where to purchase—and new research from PR and content marketing firm Media Frenzy Global reveals that brands that want to remain vital need to do a better job of communicating.

Consumer 169

Consumer Branding Brand Crisis 169

ImPRessions - Crenshaw Communications

MAY 21, 2020

The marketing hasn’t been bad, but most of the marketing messages have been numbingly similar. It’s enough already, say consumers. A widely reported survey of 7000 consumers by Mitto suggests that a hefty chunk of the public is ready for brands to change the channel. Many brands see an opening. As the U.S.

Branding 296

Branding Brand Advertising Advertising 296

Deirdre Breakenridge

JANUARY 6, 2020

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. We selected two winners. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Winner #2 will be announced next week.

Video 352

Video Journalism Education Resources 352

Agility PR Solutions

APRIL 29, 2024

Is there an empirical formula marketers can use to figure out the complexities of consumer behavior?

Study 112

Study Consumer Branding Brand 112

Agility PR Solutions

OCTOBER 18, 2021

As brand marketers anxiously bite their nails fretting over the 2021 holiday shopping forecast, new large-scale research from PowerReviews sheds new light on consumers’ plans for this critical season—and contrasts this year’s consumer sentiment with its survey results from 1 year ago.

Study 155

Study Branding Brand Survey 155

Agility PR Solutions

DECEMBER 8, 2021

The consumer goods industry ranks fifth out of the 10 industries featured in the newest Brand Intimacy COVID Study, a study from marketing intimacy firm MBLM of brands based on emotional connections during the pandemic. The post Consumer goods holds its own in brand intimacy—which brands are leading?

Consumer 155

Consumer Branding Brand Study 155

Agility PR Solutions

JULY 26, 2021

Marketers are realizing that building brand loyalty in 2021 is more complicated than in pre-COVID times, and are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel long-term consumer loyalty.

Consumer 161

Consumer Branding Brand Study 161

Agility PR Solutions

SEPTEMBER 14, 2020

These days, data overload presents challenges more sinister than wasted time and resources—poor data quality can be a big obstacle to a brand or business’s trust-building capability with consumers. New study explores quality metrics for data research appeared first on Agility PR Solutions.

Data 155

Data Study Ethics Resources 155

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. To learn more, visit [link]. . About Crenshaw Communications.

Study 170

Study Branding Brand B2C 170

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. Social media professionals agree.

Marketing 239

Marketing Television Handbook Web 239

Buzzstream

OCTOBER 23, 2024

Before I was at BuzzStream, I worked with The Grit Group , a fantastic digital marketing agency run by Alex Johnson. I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s Why consumers operate a certain way and how brands interact with them. I love watching commercials.

SEO 62

SEO Study Branding Brand 62

5W PR

FEBRUARY 16, 2025

Social media influencers have become central figures in modern marketing strategies , but brands are moving away from short-term, transactional relationships in favor of sustained partnerships. This shift reflects a deeper understanding of how authentic connections drive consumer trust and brand loyalty.

Branding 78

Branding Brand Marketing Guidelines 78

Contently - Strategy

AUGUST 18, 2021

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. But marketers may be conflating conversational and agreeable, which is leading to blander stories that lack in-depth advice. In general, marketers may have misconceptions about what they sound like and what audiences want.

Study 142

Study Branding Brand B2B 142

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Content marketing statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

Onclusive

DECEMBER 19, 2019

As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. We target our consumers with historically unimaginable precision.

Marketing 195

Marketing Advertising Advertising System 195

5W PR

FEBRUARY 8, 2025

Recent studies show that 75% of global marketing campaigns fail to meet their objectives due to cultural misalignment. Research by McKinsey shows that 78% of consumers are more likely to purchase from brands that demonstrate cultural understanding. In China, messaging emphasizes collective achievement over individual success.

Local 78

Local Training Data Consumer 78

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

5W PR

MARCH 15, 2025

According to a 2023 Lucidpress study, consistent brand presentation increases revenue by up to 23% on average. The digital landscape adds complexity to brand building, as you must maintain consistency across websites, social media, email marketing, and other online channels.

Branding 78

Branding Brand Guidelines Storytelling 78

Sword and the Script

JANUARY 21, 2025

Most of these are focused on marketing, communications, leadership and psychology. I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. HubSpot has them for marketing and social media.

Google 157

Google Course Survey YouTube 157

Agility PR Solutions

APRIL 3, 2024

Consumer behavior refers to the study of individuals’ actions and decision-making processes when purchasing and using products or services. Understanding consumer behavior is pivotal in marketing as it unveils the complexities behind why consumers make specific choices.

Consumer 103

Consumer Marketing Study Publicity 103

HMA Public Relations

MARCH 27, 2025

A recent study found that todays audiences trust employees' voices more than paid celebrity endorsements. Abbie Fink and Adrian McIntyre discuss how this shift is reshaping consumer behavior and brand strategy, highlighting the critical role of trust in modern marketing. Check out a new episode of Copper State of Mind.

Meeting 92

Meeting Branding Brand Employee 92

Deirdre Breakenridge

APRIL 30, 2018

The Hispanic community is quickly becoming one of the most important consumer markets. With the community’s growing influence, how can businesses target and win over Hispanic consumers? First, it is important to recognize that marketing to Hispanics is more than just simply translating business campaigns into Spanish.

Marketing 184

Marketing Nonprofit Community Mobile 184

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Agility PR Solutions

APRIL 7, 2024

And new survey research and data analysis from Vericast illustrates why print advertisements remain in style—and why they play a critical and emotional role […] The post Tried and true: Study finds consumers have an emotional connection with direct mail ads appeared first on Agility PR Solutions.

Study 103

Study Consumer Print Analysis 103

Agility PR Solutions

NOVEMBER 14, 2022

The post Data debacle: Marketing execs say their ability to predict customer behavior is guesswork appeared first on Agility PR Solutions.

Data 155

Data Marketing Analytics Study 155

Contently - Strategy

OCTOBER 29, 2024

Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? Adobe Experience Cloud features myriad customer-generated case studies. It reads more like a subreddit than a content marketing hub — and that’s why it works.

B2B 98

B2B Branding Brand Case Study 98

Agility PR Solutions

OCTOBER 11, 2021

In today’s volatile marketplace notable for heightened consumer distrust and poor brand communication, new research from marketing and business communications firm R.R. The firm’s latest study, The (Un)Expected Report: Comparing 2021 Consumer […].

Marketing 146

Marketing Consumer Study Report 146