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Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

Cision

Simply that its algorithms did their job, but that they’d take measures to improve those algorithms in the future. Recently, the social media giant roped in the assistance of Wikipedia , a well-monitored news resource, as well as 133,540 moderators in an effort to reduce the instances of fake news on Facebook.

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Why monitoring external factors is key to corporate reputation

Onclusive

While you’re likely familiar with ESG (Environmental, Social and Governance) performance as one of the most important measures of corporate reputation, we’d like to introduce a similar tool called PESTLE analysis. According to Wikipedia, ESG is an evaluation of a firm’s collective conscientiousness for social and environmental factors.

Corporate 195
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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. .

Data 176
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The marketer’s challenge of the shrinking attention span

PR in High Definition

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Those doing a deep dive on Wikipedia are engaged for far longer. See here for our resources from making the most of content to measuring your PR efforts.

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Reverse Engineering: It’s for PR Pros, Too

Shift Communications

For better or worse, many journalists today are measured on the eyeballs they bring to the site. It’s certainly more time-consuming to investigate one reporter’s style, approach and story requirements than to draft up what you think is a compelling pitch and ship it out to 5, 10, or even more reporters.

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Information Asymmetry: The Informed Minority Advantage

Doctor Spin

In Wikipedia. In Wikipedia. In Wikipedia. Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.” In Wikipedia. In Wikipedia.

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Beware the coming “Searchquake”

Katie Paine's Measurement Blog

Which is why we incorporate “Share of Search” as a key metric in many a client’s dashboard and devoted an entire session of Measurement Base Camp educating communications professionals on how to use search as a PR metric. In reality, the customer journey today almost always starts with a Google search.

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