Prowly

JANUARY 23, 2025

Observe their activities in various media channels. Prowly enables you to monitor print, social media, broadcast, and online outlets. Get instant access to print-only publications and licensed sources hidden behind paywalls. Remember that trade media is more deliberate than consumer outlets.

Pitching 104

Pitching How To Media B2B 104

PR in High Definition

MARCH 26, 2020

There’s no question that the media landscape has changed significantly since the start of the coronavirus outbreak – outlets are providing daily online live feeds, newspapers have stopped physically printing and reporters from all over the world are covering the stories and situations from every angle possible.

Media Relations 83

Media Relations Media Newspapers Print 83

Communications Conversations

AUGUST 11, 2017

In fact, my prediction: 50% of all media relations jobs will be eliminated in 10 years. Consider the facts: FACT: Mainstream media reach continues to wane. daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. FACT: Millennials have a more negative view of mainstream media.

Media Relations 87

Media Relations Media Local Leadership 87

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is like picking a favorite child! The coverage was incredible.

Pitching 98

Pitching Consumer How To Media Relations 98

ImPRessions - Crenshaw Communications

JUNE 15, 2023

Elements like category research, business and marketing strategy analysis, messaging, and planning will precede and inform media relations. But earned media or publicity refers to the actual print, digital, or broadcast coverage generated in the course of a PR program.

Reputation 156

Reputation Brand Branding Media 156

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Just give this shocking post a read.

Media Relations 60

Media Relations Media Newspapers Print 60

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. Good media lists improve relations. See this earlier post for more tips on good media relations.

Media 136

Media Mobile Telecommunications Pitching 136

Bianchi Biz Blog

MARCH 7, 2024

The concentration of media sources means widespread influence, as most citizens turn to these outlets. Israeli media, critically probing, seeks hidden aspects in stories, challenging for companies and individuals. Strategic media relations are essential. million users Instagram : 4.19 million users TikTok : 3.2

Print 105

Print Real Estate Marketing Automotive 105

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Bianchi Biz Blog

JUNE 27, 2024

Public Relations in India’s Diverse Market India is fast becoming a crucial market for public relations. This is fueled by its fast-growing economy, diverse workforce, and dynamic consumer base, driven by a young population. The diverse ensemble of media channels significantly shapes the communication landscape in India.

Meeting 90

Meeting Print Marketing Local 90

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. Anytime a consumer comes across your brand, it should be the same, easily recognizable experience. What is your secret to media relations success?

Print 120

Print Tourism Transportation Film 120

Sword and the Script

DECEMBER 22, 2020

Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ). Does PR think the media is biased? Source: 21 Media Relations Insights from 4,000 Journalists ).

Survey 183

Survey Marketing B2B Study 183

Prowly

FEBRUARY 13, 2025

You can foster trust among consumers and attract new clients thanks to positive online reviews and a sterling business's reputation. This online reputation management tool allows you to follow social media platforms, forums, and news websites. Build trust and credibility via a strong online reputation.

Software 104

Software Reputation Examples How To 104

5W PR

APRIL 9, 2019

Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign. There is no way to escape the digital age, it seems. Smart, right?

Consumer 60

Consumer How To Advertising Advertising 60

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. The intersection of media relations, social media, & content creation. We can see how consumers feel about an article, whether they experience joy, anger, confusion.

Consumer 78

Consumer Measurement Local Data 78

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. Related articles: .

Media Relations 52

Media Relations Publicity Sports Media 52

Burrelles Fresh Ideas

APRIL 2, 2024

We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience. 7 Reasons Traditional Media is Still Relevant in PR 1. Print media is the most trusted source of news in the world at 58% (vs. first appeared on Burrelles.

Media 103

Media Radio Print Newspapers 103

Cision

JUNE 29, 2015

No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media. Media consumption is becoming more personalized and segmented, as social media relations often share common value and belief systems with those they are connected.

Comparison 120

Comparison Television Print Social Media 120

The Hoyt Organization

SEPTEMBER 21, 2024

3D printing is being used to create personalized prosthetics and implants for patients. The bulk of your potential clients are consuming bite-size, engaging, educational, and informative pieces of content in carefully curated social media posts. One possiblity is the use of blockchains to be in compliance with HIPPA.

Healthcare 90

Healthcare Industry Strategy Case Study 90

PRSay

NOVEMBER 20, 2024

“We are living through a historic transformation in how news is consumed, produced, distributed and paid for,” Tim Franklin said. That gain, however, includes 30 newspapers that converted from print to digital. So-called “news deserts” rose to 206 this year from 204 in 2023.

Local 140

Local Newspapers Journalism Radio 140

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 129

Technology Publicity Software Print 129

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. What drew you to the field of public relations? What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits.

YouTube 136

YouTube Video Training Survey 136

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Click to enlarge.

Trends 120

Trends Mobile Web System 120

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

Strategy 131

Strategy Publicity Media Video 131

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Government 151

Government Crisis Energy Community 151

5W PR

FEBRUARY 17, 2020

Owned media is any content or messaging platform the brand owns or exclusively controls. This may include print media, digital platforms, websites or social media pages, as well as all the content on those channels.

Media 103

Media Print Advertising Advertising 103

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As engagement with traditional media channels like TV, radio, and print has declined, marketing with influencers offers a natural and low-pressure way to get brand-related information in front of a targeted audience. . Micro-Influencers help manage risk .

B2B 191

B2B Social Media Radio Fashion 191

Cision

MARCH 21, 2016

For our newest findings, check out the State of the Media 2016 Report! Emerging technology continues to change the way readers consume the news and how media outlets report it. Without understanding these changes, your ability to build relationships and secure earned media coverage will suffer.

Trends 120

Trends Mobile Media Print 120

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. What is media coverage? How to secure media coverage through outreach. Media relationships.

Print 112

Print Trends Agency Media Relations 112

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Notice none of them cited a wire service.

Survey 114

Survey Industry Leadership Study 114

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time).

Media Relations 52

Media Relations Media Pitching Writing 52

Cision

JULY 2, 2015

Click here for our free State of the Media Report now! Social media is self-selective in nature. Rather than having a print publication that hosts many stories and viewpoints, social media exposes people to stories that are being shared by their social connections, who often share similar viewpoints, beliefs and values.

Journalism 120

Journalism Facebook Social Media Consumer 120

Cision

JULY 14, 2016

While the museum is a “must-visit” attraction for motorcycle enthusiasts and enjoys regular press in industry publications, our goal is to bring wider consumer attention to the young venue and the great American story it tells. Budget cuts have also been a challenge. How do you envision the future of PR?

Travel 120

Travel Agriculture Tourism Internal 120

Bad Pitch Blog

MAY 31, 2011

Broadcasting To & Engaging With Consumers Media convergence is top of mind for me right now. Consider the impact of this convergence to media relations – messaging has morphed from a tightly-controlled process to more of an unknown as brands participate and use content to start conversations vs. dominate them.

Media Relations 75

Media Relations Print Pitching Consumer 75

Stephen Waddington

SEPTEMBER 29, 2021

Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. The New York Times printed the article in full. The print edition went monthly in 2013, and bi-monthly in 2016.

Industry 153

Industry Publicity Agency Community 153