5W PR

JANUARY 30, 2025

Today’s press releases work harder – they attract journalists, reach consumers directly, boost SEO rankings, and generate social media buzz. This evolution reflects broader shifts in how people consume information and how search engines index content. times more views than traditional text releases.

SEO 143

SEO Social Media Crisis Communications Media 143

Agility PR Solutions

JUNE 15, 2021

Consumers are putting extraordinary pressure on brands and businesses to meet their expectations and make their buyer journeys seamless, but new research from comms giant FleishmanHillard reveals that a large majority of brands and industries around the world are dropping the ball.

Consumer 155

Consumer Branding Brand Study 155

Agility PR Solutions

OCTOBER 23, 2024

In the fast-paced world of startups, where every minute is consumed by product development, investor meetings, and growth strategies, public relations (PR) often takes a back seat. For many startup executives, PR can feel like a “nice-to-have” rather than a “must-do,” something to focus on once the company has scaled.

Meeting 101

Meeting Consumer Strategy Company 101

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

Soon, the event dominoes toppled in a quick series of cancellations and postponements, with most moving their meetings to the fall. After a year of Zoom meetings, virtual happy hours, and family Facetime calls, most would agree that there is no substitute for in-real-life (IRL) experiences. As the pandemic hit the U.S.,

Conference 299

Conference B2B Meeting Fashion 299

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Although in-person meetings were all but shut down as a result of COVID-19, they had already been slipping out of vogue by 2000. Today’s PR business is definitely not your grandparents’ PR industry.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

JUNE 20, 2023

While it’s now easy to generate beautiful content at the snap of a finger … the challenge is how to apply it across the consumer journey and actually breakthrough to customers with it? The post Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet appeared first on Crenshaw Communications.

Creativity 156

Creativity Meeting Advertising Advertising 156

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. PR and other media professionals think in terms of paid versus earned media – but consumers don’t. For PR professionals, it’s not enough to be “on social,” “into video,” or “always on mobile.” But what about PR?

Trends 320

Trends Mobile Twitter Consumer 320

ImPRessions - Crenshaw Communications

MARCH 30, 2022

If you can’t fit in a whole session before the upcoming media interview, make sure you have a one sheet-with interview tips/tricks to review prior to meeting with the reporter. . But of course, any customer mention must be approved in advance, and that approval might be time-consuming or impossible. Study the briefing doc.

Interviews 322

Interviews Media Media Training Meeting 322

Bianchi Biz Blog

JULY 15, 2024

I’m proud of the BP oil spill coverage by the small team of reporters we had in New Orleans at the time, and I’m personally proud of some of the consumer-focused stories I was able to dig in to while at Car and Driver. What story or stories are you most proud of? What elements or characteristics do you look for in a story?

Meeting 97

Meeting Media Interviews Pitching 97

5W PR

NOVEMBER 20, 2024

shelves, capturing consumer attention is challenging. At 5W, we’ve helped clients harness this demand, driving awareness through strategic PR efforts that resonate with American consumers’ appetite for innovative, high-quality skincare. K-beauty consumers actively seeking sustainable options. beauty enthusiasts crave.

Branding 78

Branding Brand Communications Marketing 78

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Meet and greet! We do this through a meet-and-greet pitch. The executive addition doesn’t even have to be that recent and even if it was covered by the news, a meet-and-greet will often be welcome. . Luckily, there are so many ways to consume news that it’s pretty hard to miss it.

Pitching 333

Pitching Case Study Leadership Data 333

Agility PR Solutions

FEBRUARY 4, 2025

From traditional billboards and print ads to digital campaigns and experiential marketing, agencies that specialize in promoting alcoholic beverages are constantly evolving to meet the demands of a more discerning and health-conscious consumer base.

Agency 96

Agency Print Marketing Meeting 96

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

For a more business-oriented story, you may want to pay attention to regional statistics on employment, spending, and consumer confidence, for example. The reporters at the newsdesk make sure any relevant/interesting news that comes in is presented in the station’s morning meeting and possibly selected for segments. Spell it out.

Local 323

Local Pitching Print Interviews 323

ImPRessions - Crenshaw Communications

APRIL 4, 2023

Not only do the shifts affect our lives as consumers, but innovation is often very mediaworthy. As a result, many traditional brick-and-mortar retailers must now adapt to the ever-changing demands of consumers, or risk losing their business. The pandemic drove much of the change we’ve seen in retail over the past three years.

Retail 310

Retail Technology Mobile Consumer 310

5W PR

FEBRUARY 27, 2025

When product recalls occur or safety standards change, manufacturers must respond swiftly while maintaining consumer trust. The stakes remain high – according to the Consumer Product Safety Commission, toy-related injuries led to 152,000 emergency room visits for children under 15 in 2021.

Communications 78

Communications Education Consumer Guidelines 78

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

For example, content campaigns will be informed by customer data and therefore must focus on topics that truly resonate with specific segments, based on where and how they consume it. The smartest companies will ensure that the two work in tandem to meet customer expectations for values-4based marketing and communications.

Trends 407

Trends Communications Employee Corporate 407

Bianchi Biz Blog

JUNE 27, 2024

This is fueled by its fast-growing economy, diverse workforce, and dynamic consumer base, driven by a young population. With a broad consumer base, PR plans require strategically tailored campaigns to resonate with regional needs and nuances.

Meeting 90

Meeting Print Marketing Local 90

Agility PR Solutions

MAY 6, 2024

For sustainability supporters (everybody?),

Meeting 106

Meeting Report Consumer Trends 106

Deirdre Breakenridge

OCTOBER 22, 2014

. · The local TV station wants a comment regarding a tip from an irate customer for their “Consumer Fight Back” report”. · Monday morning is a big board meeting. You launch your exciting new social media campaign only to hear… crickets…. Your competitor launches a brilliant new social media campaign.

Crisis 312

Crisis Twitter Community Conference 312

Stern + Associates

OCTOBER 16, 2024

On this episode of Minds Worth Meeting , we sit down with the founding director of the Oxford University Centre for Corporate Reputation and author of “The Reputation Game,” Rupert Younger. Subscribe, rate and share Minds Worth Meeting wherever you get your favorite podcasts! Rupert tells us where to start.

Reputation 62

Reputation How To Meeting Groups 62

Bianchi Biz Blog

DECEMBER 5, 2024

Communications, media and PR market in Ireland On the media front Irish people are spending more time consuming information, but in increasingly fragmented ways. Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media.

Radio 83

Radio Sports Marketing Local 83

5W PR

FEBRUARY 8, 2025

Recent studies show that 75% of global marketing campaigns fail to meet their objectives due to cultural misalignment. Research by McKinsey shows that 78% of consumers are more likely to purchase from brands that demonstrate cultural understanding.

Local 78

Local Training Data Consumer 78

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

It keeps us up-to-date on meetings, client communications and industry changes. HARO is daily email newsletter outlining requests for sources or experts on specific topics from journalists, ranging from technology, healthcare, consumer and business. We’re not alone in this, but in the communication business, email still reigns supreme.

Retail 320

Retail Healthcare Crisis Management Social Media 320

5W PR

OCTOBER 6, 2023

In the dynamic landscape of modern business, success hinges on the ability to connect with customers and deliver products that meet their needs. The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge.

Consumer 88

Consumer Strategy Case Study Survey 88

Bianchi Biz Blog

OCTOBER 17, 2024

While many of the legacy consumer-facing auto shows around the globe have lost some of their luster with the industry and media, CES continues to grow in importance and relevance for vehicle manufacturers, component suppliers and mobility tech providers. “CES Not the technologies that go into vehicles.

Technology 96

Technology Automotive Mobile Software 96

Agility PR Solutions

NOVEMBER 13, 2024

Email marketing continues to be a cornerstone of digital marketing, evolving rapidly to meet the demands of consumers in a fast-paced digital world. With over 4 billion email users globally, the potential reach and impact of email marketing are immense.

Strategy 101

Strategy Marketing Meeting Consumer 101

Bianchi Biz Blog

OCTOBER 28, 2024

At the same time, unbranded communication is emerging as an effective strategy to reach consumers, especially in sectors with strict regulations. This methodology contributes to building trust and credibility by providing valuable content that resonates with target audiences. million users TikTok : 74.14 million users YouTube : 61.39

Marketing 101

Marketing Crisis Local International 101

Agility PR Solutions

SEPTEMBER 9, 2024

Among myriad determinants, ever-evolving—and ever-escalating—consumer expectations are the key drivers of loyalty, and meeting them has never been more difficult, according to the 2024 Brand Loyalty Leaders List from loyalty and engagement research firm Brand Keys, which […] The post As brand loyalty becomes more elusive, consumer expectations (..)

Consumer 96

Consumer Brand Branding Meeting 96

Bianchi Biz Blog

JANUARY 9, 2025

Monitor the Things that Matter: Be a voracious consumer of news and content from all types of media impacting your industry. Keep up on breaking news as well as the bigger picture, analytical coverage.

Trends 84

Trends Analytics Reputation Pitching 84

5W PR

APRIL 8, 2024

Instead, today’s consumer finance landscape is ripe with innovation, digital engagement, and a spotlight on financial literacy. At the center of this revolution is public relations, serving as a crucial connection between financial institutions and the evolving needs of consumers.

Consumer 78

Consumer Financial Ethics Banking 78

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

For example, the access of unauthorized information from a telecommunications company by a cyber criminal will potentially affect all of the clients and users while a successful phishing scam on a specific shopper will likely only compromise that individual consumer. Use cybersecurity conferences and panels.

Privacy 294

Privacy Media Telecommunications Conference 294

5W PR

MARCH 16, 2025

Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. According to Accenture, 83% of consumers are willing to share their data to create more personalized experiences.

Privacy 78

Privacy Marketing Advertising Advertising 78

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. Most of us want to start our PR careers on the “right foot.” We desire to perform our work excellently with plenty of zest and zeal.

Meeting 98

Meeting Ethics Storytelling Publicity 98

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

That’s because social media plays a large role in most consumer and B2B PR programs. That being said, if the reach of organic posts isn’t meeting your goals, then you may want to back your content with spend. Social media marketing and PR have recently become inseparable.

Social Media 344

Social Media Media B2B Leadership 344

Onclusive

DECEMBER 6, 2019

Here, you can meet senior level marketing professionals who are tackling the challenges present in delivering ROI. Consumers are increasingly looking to the companies they do business with to make an impact on social and economic issues. Dates: April 15 – 17, 2020. Location: San Jose, CA. ContentTECH Summit. PR Decoded.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

DECEMBER 24, 2024

The consumer packaged goods (CPG) industry is a competitive landscape, especially for emerging brands. Ensure a reliable and efficient supply chain to meet retailer demands and avoid stockouts. Lastly, the changing consumer preferences. Staying ahead of consumer trends and adapting to changing preferences is crucial.

Retail 78

Retail Brand Branding Consumer 78

PRSay

NOVEMBER 12, 2020

So I don’t have a spare 30-40 minutes during the day to sit down and do a meet-and-greet via Zoom. Remember that, although they might be busy, maintaining relationships can allow you to help them do their jobs while meeting your goals. So just the fact that we have this all-consuming story has been a big change.”.

Journalism 211

Journalism Report Interviews Meeting 211