Landis PR

APRIL 12, 2021

The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. Performance isn’t typically an issue in print — using prose to tell a compelling story is.

Meeting 98

Meeting Media Print Enterprise 98

PRSay

JUNE 15, 2020

The COVID-19 pandemic has turned consumer behavior upside down but, in recent weeks, we have seen states begin to devise and even implement strategies for slowly reopening. Start your marketing and PR efforts now, especially since you can’t count on a pride event to reach LGBTQ consumers. Support LGBTQ charities.

Consumer 109

Consumer Travel Local Community 109

Prowly

APRIL 10, 2025

The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels. Track mentions in blogs, forums, print, and broadcast media. Consider using social media ads and Google Ads to show up in front of more consumers and increase your overall footprint.

Branding 104

Branding Brand How To Measurement 104

Prowly

DECEMBER 17, 2024

It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. Although Meltwater has solidified its position on the market, consumers say it's missing key features needed for an all-in-one PR workflow. We get it, finding the perfect PR tool can be overwhelming.

Comparison 104

Comparison Software Tools Analytics 104

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. Grassroots and word-of-mouth campaigns work best for gaining the trust and increasing the confidence a consumer has in a brand. And companies are taking notice.

Small Business 245

Small Business Media SMB Pitching 245

5W PR

JUNE 8, 2021

The research process also involves understanding where the consumers already are and meeting them there with any promotional efforts. Once companies have figured out all of the different elements regarding their marketing plans, they have to figure out how they’ll reach the consumers.

Consumer 88

Consumer Mobile Print Small Business 88

Cision

JUNE 2, 2017

Her background ranges from executing consumer and press launch events to media trips and appearances with celebrity spokespeople. I’ve always been a bit of a chameleon and like meeting people from different walks of life. I also love writing. That means it’s thought provoking, original, notable, boundary pushing and new.

Travel 243

Travel Agency Social Media Print 243

Sword and the Script

OCTOBER 5, 2021

Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package.

Software 182

Software Tools Print Technology 182

ImPRessions - Crenshaw Communications

JUNE 7, 2019

Phoner – When we set up meetings or briefings with clients and reporters or analysts, sometimes it’s an in-person, but more often people in New York are too busy for face time, so we set up a “phoner.”. Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers.

Agency 192

Agency Internal International Pitching 192

Cision

JULY 11, 2017

A print mention is different from a broadcast mention, which is different from a social media mention, and so on. Both of these examples would require many more qualifying phrases surrounding them, as these two keywords are far too broad on their own. As such, you must be careful in how you actually input your searches into the software.

How To 265

How To Media Software Agriculture 265

Bianchi Biz Blog

MARCH 7, 2024

Most influential media for consumer communication in Israel Ynet / Yedioth Ahronoth – Online + Print Walla! million users Instagram : 4.19 million users TikTok : 3.2 million users LinkedIn : 2.35 million users X : 2.2 million users Hazinor : 1.3

Print 105

Print Real Estate Marketing Automotive 105

Cision

JULY 5, 2016

At the risk of really dating myself, when I first started in the workforce in 1990, our marketing department only had a few shared computers, we were not yet using email regularly, we were still creating “mechanicals” for printed materials as opposed to using desktop publishing, and companies were just starting to create websites!

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Stephen Waddington

MAY 9, 2020

Most outdoor, experiential, events, meetings and print simply don’t work. Consumers have access to the same media and channels. But if your product or service doesn't meet a customer’s expectation and you don't give them the opportunity to have a proper conversation with you, they’re going to use those channels to call you out.

Branding 157

Branding Brand Travel Crisis 157

MaccaPR

MAY 3, 2019

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. Understand How Podcasts are Consumed Differently Than Other Content.

Company 113

Company Interviews Print Pitching 113

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Consumer media outlets may also have business, nonprofit, education and government reporters who will be interested in your story.

Storytelling 163

Storytelling Media Nonprofit Government 163

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 107

Marketing Newspapers Print Corporate 107

Cision

JULY 12, 2016

Your audience is no longer consuming content in the same ways they once did. I think there’s just so much content out there for viewers to consume, and so many ways to consume it, that for a PR professional we have to make sure that our brands are breaking through the clutter more than ever. So how can you ensure you reach them?

Television 120

Television Crisis Crisis Management Fashion 120

Cision

MAY 11, 2016

Klick Communications’ campaigns are designed around research and insight into the consumer, rather than focused on one-off media placements. . The consumer landscape is constantly evolving, and, in turn, hospitality and lifestyle brands need to stay ahead of the intersection of technology and trends. . How can they overcome them?

Television 120

Television Travel Tourism Pitching 120

Cision

JULY 14, 2016

When I have clients and media on hard deadlines, endless calls and meetings, plus networking and new business goals to meet, while also managing and mentoring the PR department, work can be overwhelming. What’s the most important PR lesson you’ve learned? I have learned how to multitask. Prioritizing is critical.

Travel 120

Travel Agriculture Tourism Internal 120

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Government 151

Government Crisis Energy Community 151

5W PR

JANUARY 8, 2019

The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. In 2019, beauty brands will win by: Creating online meets offline brand experiences. Activating for media and consumers differently, but simultaneously.

Branding 74

Branding Brand Instagram Fashion 74

Mindful Marketing

SEPTEMBER 13, 2023

She also recommends reaching out to organizations like the National Federation of the Blind and American Printing House for the Blind, which can provide useful insights into meeting the needs of blind consumers. Fortunately, it doesn’t have an either-or decision. ” Subscribe to Mindful Matters blog.

Company 99

Company Consumer Radio Employee 99

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media. In a fragmented media environment, the segmentation between print, online and broadcast is disappearing. What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

MAY 4, 2016

The journalist tells a story for the consumer, voter or investor. The PR person assists a client in telling his story, but always with the consumer ultimately in mind. We define media very broadly, from traditional print media to the gossipmonger with a following on social media. They must be truthful and factual.

Newspapers 120

Newspapers Journalism Pitching Report 120

Stephen Waddington

SEPTEMBER 29, 2021

It’s good to meet you. The New York Times printed the article in full. The print edition went monthly in 2013, and bi-monthly in 2016. It has displaced responsibility for carbon emissions from industry to the consumer for more than two decades. This is my CommsHero presentation. Good afternoon. It works to be fair.

Industry 153

Industry Publicity Agency Community 153

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. What is media coverage? That’s why one of the most important roles of a PR professional is to build and maintain media relations.

Print 112

Print Trends Agency Media Relations 112

MaccaPR

OCTOBER 29, 2019

From social media to ecommerce and podcasts to print, there are more channels then ever for a potential customer to engage with your brand. With Walgreens’ mobile app , consumers can find all the details they’d expect including store location and hours. Most of us have endured budgeting meetings. It’s Not About the Channel.

Branding 90

Branding Brand Marketing Enterprise 90

Cision

SEPTEMBER 10, 2015

Factories can alert staff to potential problems as each machine can report on the status of every part, and another system can track and report air quality, even reporting it to OSHA if it fails to meet standards. Horizon Trends: 3D printing, everyday use of drones, and strong artificial intelligence.

Trends 120

Trends Mobile Web System 120

Waxing UnLyrical

APRIL 23, 2012

The room was swimming in Rolling Stones, Ronnie Wood, and Faces t-shirts; I lost count of the number of men I saw in derbies adorned with buttons; bleached blondes in sequins, spangles, boas and leopard-print trousers, sometimes all at once… it was quite fantastical. Perhaps we’ll even meet in Shidoobee-land.

Travel 87

Travel Meeting Print Social Media 87

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. On average, it takes a consumer 7 points of contact to feel they have a relationship with a brand. When most of us sit down to research where to bank, we’re not really jumping for joy.

Banking 107

Banking Content Marketing Examples Industry 107

Burrelles Fresh Ideas

OCTOBER 24, 2023

That is, they have unprecedented and seemingly unlimited access to the voice of the consumer. But even the most successful leaders are only beginning to understand how to leverage the consumer’s voice in this brave new world of nearly infinite market data. Contact us to discuss your specific needs.

Strategy 97

Strategy Ethics Social Media Print 97

PRSay

JUNE 6, 2017

And then on the consumer side, what does that mean? Whether it’s websites, traditional print or broadcast, the industry hasn’t completely gotten comfortable with the fact that the headline is often getting to people another way. A lot of people would go into that same meeting and say nothing really happened here.”.

Wireless 102

Wireless Radio Storytelling Airlines 102

Polaris

SEPTEMBER 4, 2014

Sharing the pros and cons of holding regular town hall meetings with employees, or. Media relations is time consuming. Have you considered an interesting visual that will appeal to broadcast and print outlets alike? Outlining the benefits of having a stronger PR presence in the communities where she does business.

Publicity 100

Publicity Interviews Reputation Construction 100

Bianchi Biz Blog

APRIL 29, 2024

Communications and media market in Hong Kong The Hong Kong communications, media, and PR market is a dynamic and competitive landscape that reflects the city’s status as an international business hub and its unique East-meets-West culture. This includes print newspapers, digital news sites, television, and radio stations.

Marketing 92

Marketing Local Crisis Management Internal 92

Waxing UnLyrical

JUNE 14, 2018

It can be time consuming making updates to a resume, but human resources recruiters will be receptive to contacting you for a telephone screening or interview invitation. Think of the cost of gas traveling for interviews, new work clothes and printing costs. Spark a discussion at work in your next team meeting about what you discover.

Print 78

Print Resources Technology Interviews 78

Bianchi Biz Blog

NOVEMBER 11, 2021

The constraints imposed by the pandemic and supply chain shortages seem to continue to stifle travel, reduce attendance at industry events, and generally make every activity more costly, more cumbersome and more time-consuming. Traditional print titles, who now also have large online audiences, still have tremendous power and credibility.

Automotive 77

Automotive Media Report Print 77

Sword and the Script

MAY 21, 2016

In 2015, there are literally hundreds of channels where consumers access content.”. How Are Brands Meeting, and Exceeding, Customer Expectations? In his latest book, Content, Inc., It’s this growth in channels that’s reshaped marketing strategy so dramatically, particularly in the digital space.

Social Media 72

Social Media Marketing Media Content Marketing 72