ImPRessions - Crenshaw Communications

MARCH 30, 2022

If you can’t fit in a whole session before the upcoming media interview, make sure you have a one sheet-with interview tips/tricks to review prior to meeting with the reporter. . In technology PR, it can be challenging to explain technical issues or products to a general audience. Study the briefing doc. What’s a briefing doc?

Interviews 322

Interviews Media Media Training Meeting 322

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

It keeps us up-to-date on meetings, client communications and industry changes. Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR News: The Skinny. PR Daily News Feed.

Retail 320

Retail Healthcare Crisis Management Social Media 320

ImPRessions - Crenshaw Communications

JUNE 20, 2023

They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. AI technology is everywhere Many expect AI technology to dominate conversations at Cannes Lions this year (Yahoo! As Oli Marlow-Thomas, Chief Innovation Officer for Smartly.io

Creativity 156

Creativity Meeting Advertising Advertising 156

Agility PR Solutions

FEBRUARY 9, 2020

New research from retail tech firm Bluecore and Forrester Consulting finds retail brands getting candid about their struggle to meet the demands of hyperadoptive consumers. The post Why marketers aren’t meeting CX demands of hyperadoptive consumers appeared first on Agility PR Solutions.

Meeting 85

Meeting Consumer Retail Marketing 85

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 113

Mobile Technology Automotive Interviews 113

Cision

AUGUST 6, 2015

Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Want to see all of Cision’s key findings on travelers’ technology preferences? In-Flight Entertainment (IFE). Travel Fee Fatigue.

Travel 120

Travel Technology Airlines Wireless 120

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

It will require new technology tools as well as unprecedented involvement on a strategic level by corporate communications pros. For example, content campaigns will be informed by customer data and therefore must focus on topics that truly resonate with specific segments, based on where and how they consume it.

Trends 407

Trends Communications Employee Corporate 407

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Here, you can meet senior level marketing professionals who are tackling the challenges present in delivering ROI. The world of marketing and PR evolves rapidly. ContentTECH Summit.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

MARCH 16, 2025

Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. According to Accenture, 83% of consumers are willing to share their data to create more personalized experiences.

Privacy 78

Privacy Marketing Advertising Advertising 78

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 Should a vehicle technology supplier participate in CES?

Automotive 111

Automotive Technology Transportation Trade Shows 111

Bianchi Biz Blog

SEPTEMBER 19, 2024

CES® and its new logo are registered trademarks of the Consumer Technology Association One of the most competitive tech events in the entire world for journalists and exhibitors alike is arguably CES. These intimate settings can allow your company to have a “home base” for uninterrupted media interviews, as well as customer meetings.

Technology 92

Technology Automotive Interviews Mobile 92

The Proactive Report

DECEMBER 24, 2014

In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. The Exact Target 2014 Mobile Behavior Report found that consumers use their mobile devices for connectivity and content. How does your brand’s mobile content meet this need?

Mobile 201

Mobile Strategy Web Consumer 201

Deirdre Breakenridge

OCTOBER 3, 2016

We’re creating, curating, consuming, and confronting a daily tsunami of information. I also wonder if there’s a tendency to over-complicate business processes or claim to adopt new technologies simply to look like we’re keeping up with the “times.” John cares about putting humanity first, and our stories about technology second.

Data 0

Data Tools Technology Banking 0

Bianchi Biz Blog

SEPTEMBER 21, 2023

Typically, there are a few major pre-packaged media events that can draw solid media attendance in a meet-and-greet format, such as: CES Unveiled; Pepcom Digital Experience; and Show Stoppers. CES is arguably one of the most competitive tech events in the world for journalists and exhibitors alike.

Technology 93

Technology Automotive Mobile Interviews 93

Agility PR Solutions

AUGUST 16, 2022

Generally speaking, there was an uptick in the use of social media as 71 percent of consumers reported using social media more frequently than in previous years. Most social media companies had to adjust their technologies and algorithm to meet the new demands. A lot has changed since the pandemic.

Social Media 168

Social Media Trends Strategy Media 168

Bianchi Biz Blog

DECEMBER 5, 2024

Communications, media and PR market in Ireland On the media front Irish people are spending more time consuming information, but in increasingly fragmented ways. Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media.

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

For a more business-oriented story, you may want to pay attention to regional statistics on employment, spending, and consumer confidence, for example. The reporters at the newsdesk make sure any relevant/interesting news that comes in is presented in the station’s morning meeting and possibly selected for segments. Spell it out.

Local 323

Local Pitching Print Interviews 323

Melissa Agnes

AUGUST 18, 2014

They speak truths; They highlight the technologically evolving world we live in; and. What are you doing to continue to understand and meet their needs and expectations? ” – Mitch joel. So what do these three quotes have in common? We’re now at a stage where those changes continue to evolve in impressive ways.

Mobile 194

Mobile Crisis B2C Web 194

Reputation Us

DECEMBER 19, 2024

Impact : Companies failing to meet ESG expectations risk public backlash, divestments, and difficulty attracting talent. RISK 3: REGULATORY COMPLIANCE & ETHICAL VIOLATIONS Threat : Increased regulatory scrutiny on matters like data usage, financial practices, and consumer rights exposes companies to fines and legal repercussions.

Reputation 60

Reputation Ethics Employee Government 60

Bianchi Biz Blog

JUNE 27, 2024

This is fueled by its fast-growing economy, diverse workforce, and dynamic consumer base, driven by a young population. With a broad consumer base, PR plans require strategically tailored campaigns to resonate with regional needs and nuances.

Meeting 90

Meeting Print Marketing Local 90

Agility PR Solutions

JANUARY 21, 2021

As we have reported, consumer behavior and opinions have undergone significant shifts in the COVID age. In response, a majority of brands are rethinking superior customer experience and accelerating their technology development and deployment plans to meet the needs of the evolving consumer, reveals a new study from SAS.

Consumer 92

Consumer Brand Branding Study 92

5W PR

JANUARY 29, 2025

Trust, relationships, and practical applications were at the forefront, shaping how technology is responding to consumers’ needs in more relevant ways. As these products enter the market, strong tech public relations campaigns will be key to driving consumer awareness.

Technology 78

Technology Healthcare Television Customer Service 78

Bianchi Biz Blog

MAY 3, 2021

I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I’m intrigued by how automakers are trying to make new vehicle technologies relatable to the average new car buyer. I want a story that lets me relate a car to the consumer who might buy it.

Automotive 86

Automotive Meeting Media Pitching 86

Bianchi Biz Blog

JANUARY 16, 2025

Businesses draw on a large and diverse talent pool, especially in financial services, technology and life sciences. As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management. The skyline is filled with construction cranes and there are numerous transit expansion projects underway.

Print 100

Print Marketing Instagram Newspapers 100

Cision

SEPTEMBER 28, 2017

“The days of giving digital a pass are over,” P&G’s Chief Brand Officer Marc Pritchard said at the Interactive Advertising Bureau’s Annual Leadership Meeting , urging the rest of the industry to follow their lead. The first step is tracking what audiences consumed a piece of content on a media or publisher site.

Media 230

Media Measurement Advertising Advertising 230

Bianchi Biz Blog

APRIL 4, 2022

Also, getting to meet Francis Ford Coppola was pretty sweet. I recently drove the first retail consumer Ultium platform product — the Hummer EV — and it’ll be great to look back on it from a historical context and and be able to say “I was there, and this what it was like.”

Groups 96

Groups Meeting Automotive Media 96

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. Paid media marketing can be tracked through marketing technology platforms like Marketo, and attributed to quantifiable metrics like shopping cart conversions (B2C) and lead generation (B2B).

Small Business 245

Small Business Media SMB Pitching 245

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan.

Mobile 86

Mobile Technology Automotive Meeting 86

Bianchi Biz Blog

FEBRUARY 12, 2024

My beat encompasses electric vehicles, autonomous driving, charging infrastructure and anything else that’s fascinating at the intersection of sustainability, technology and transportation. My main focus is stories about transportation, technology and sustainability that can resonate with a mainstream audience.

Meeting 86

Meeting Report Transportation Automotive 86

Bianchi Biz Blog

FEBRUARY 20, 2023

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. But I’m proud of any story that helps people learn and understand the topic I’m writing about or is if helps a consumer make a better purchase.

Automotive 84

Automotive Meeting Media Mobile 84

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. If not, contact the Consumer Technology Association (CTA) to get your spot. Beyond the show floor, CTA offers a variety of hospitality suites, exhibit suites and meeting rooms.

Technology 86

Technology Automotive Trade Shows Hotels 86

PR Job Coach

JUNE 12, 2014

To me this is the ultimate state of being and where the rubber meets the road. From there my PR career took off in a variety of industries, including apparel, technology, spas and even a stint at the Catholic Church. Join a board or committee to meet the leaders and decision makers. Roll up your sleeves and get involved.

How To 197

How To Apparel Tourism Interviews 197

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

I recall sitting in the weekly meeting at my first marketing internship. If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . And in a way, I was. Is Connected TV (CTV) ATV?

Privacy 182

Privacy Advertising Advertising Google 182

Cision

OCTOBER 2, 2017

While many people who identify as Hispanic in the United States receive their news in English, that trend may be due to a lack of Spanish translations rather than a desire to consume news in English. There are many factors that go into producing successful content that allows you to meet your campaign’s goals. Use Mobile Destinations.

Community 225

Community Pinterest Mobile Television 225

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns.

Healthcare 266

Healthcare Analytics Agency Trends 266

Prowly

FEBRUARY 3, 2025

Sometimes, you might want to collect these answers at industry conferences, universities, or other places where your consumers spend time. Without a dedicated tool, building a brand strategy can be challengingbut with the right technology in hand, it doesnt have to be. What could we do better to meet your needs or expectations?

Examples 104

Examples Brand Branding How To 104