ImPRessions - Crenshaw Communications

JANUARY 10, 2024

The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. For PR professionals, it’s not enough to be “on social,” “into video,” or “always on mobile.” PR and other media professionals think in terms of paid versus earned media – but consumers don’t.

Trends 320

Trends Mobile Twitter Consumer 320

Agility PR Solutions

DECEMBER 2, 2024

In an era dominated by mobile technology, effective app marketing is more critical than ever. As we head into 2025, understanding the latest PR trends in app marketing is essential for brands looking to capture consumer attention and foster loyalty.

Trends 105

Trends Marketing Mobile Technology 105

Bianchi Biz Blog

OCTOBER 17, 2024

With registration having just opened for the most powerful tech event in the world, next January’s CES promises a bigger and better venue than ever for automotive, vehicle and mobility tech suppliers. And that growth also pertains to the vehicle technology and advanced mobility segment of the annual show.

Technology 96

Technology Automotive Mobile Software 96

ImPRessions - Crenshaw Communications

APRIL 4, 2023

Not only do the shifts affect our lives as consumers, but innovation is often very mediaworthy. As a result, many traditional brick-and-mortar retailers must now adapt to the ever-changing demands of consumers, or risk losing their business. Starbucks has perhaps most successfully implemented mobile payments.

Retail 310

Retail Technology Mobile Consumer 310

5W PR

JANUARY 30, 2025

Today’s press releases work harder – they attract journalists, reach consumers directly, boost SEO rankings, and generate social media buzz. This evolution reflects broader shifts in how people consume information and how search engines index content.

SEO 143

SEO Social Media Crisis Communications Media 143

Agility PR Solutions

SEPTEMBER 22, 2022

Newly released research from app economy platform ironSource provides data around the app discovery habits of consumers, and dives into which types of ads are preferred, how often they use their downloaded apps, why they use their apps, and more.

Mobile 117

Mobile Consumer Marketing Advertising 117

Agility PR Solutions

SEPTEMBER 12, 2021

Consumers have range anxiety and are concerned about the scarcity of charging infrastructure, media publications have focused on lithium battery concerns and issues with battery degradation, and Allegra Stratton, UK spokesperson for the COP26 summit has shunned EVs as being unsuitable for long journeys.

Mobile 147

Mobile Branding Brand Consumer 147

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. Gary Shapiro, president and CEO at Consumer Technology Association (CTA), which hosts the event, recently said that excitement is building, as CTA is expecting attendance to surpass 100,000 people. An auto show within a consumer electronics show.

Automotive 128

Automotive Mobile Technology Hotels 128

Cision

JULY 24, 2015

Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. Interest in mobile payment technology.

Mobile 120

Mobile Financial Retail Technology 120

Business Wire

OCTOBER 20, 2021

Investors previously placed stock orders with brokers, but now they can buy and sell stocks on their own via online trading platforms such as E*TRADE and TD Ameritrade or mobile apps like Robinhood. The dawn of the real-time Internet brought a new kind of investor audience for companies to consider.

Financial 295

Financial Blogging Mobile Analysis 295

Cision

MARCH 22, 2016

If you haven’t adopted a mobile-friendly website, you’re missing major opportunities to drive prospects to your site, reach new audiences and engage your current users. Starting in May, Google’s recent mobile algorithm update will make it near impossible for websites to appear on search results pages if they’re not mobile-friendly.

Mobile 120

Mobile Branding Brand Report 120

Agility PR Solutions

SEPTEMBER 28, 2023

Consumers are taking their brand relationships to a whole new level—new research from mobile app experience company Airship finds they’re willing to share their personal details with their favorite brands, but first they want to be wooed. So what are they looking for in a prospective brand partner? Flowers and chocolate?

Mobile 105

Mobile Consumer Branding Brand 105

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 113

Mobile Technology Automotive Interviews 113

Agility PR Solutions

JANUARY 28, 2025

Customer anonymity behind their desktop or mobile screens is no longer an obstacle for marketers. Thats because its now possible to study consumer behavior on and offline to make informed and data-enhanced decisions. How is this possible? The answer lies in behavioral analytics.

Analytics 100

Analytics Marketing Mobile Study 100

5W PR

AUGUST 10, 2020

Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. Researchers discovered that 33% of those polled were already using three or more mobile phones in their households and that 41% anticipate more by 2025. Here’s the five. Wearable Devices.

Consumer 97

Consumer Meeting Mobile Study 97

Cision

MAY 12, 2017

In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

Google 259

Google Digital PR Mobile SEO 259

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch. Any good PR person knows that consumer publications have long lead times and are often tricky to crack. Tech tools for staying connected . Hardworking PR team.

Agency 310

Agency B2B B2C Pitching 310

Cision

OCTOBER 5, 2016

Livestreaming is Changing How We Consume Video. When mobile app Pokemon Go came out, I didn’t pay attention to it from a business perspective (my 12-year-old son, however, latched onto it immediately). As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Pokemon Go: It’s Not Just for Kids.

Trends 319

Trends Content Marketing Branding Brand 319

Bianchi Biz Blog

JULY 29, 2024

Attention mobility suppliers! Data from the CES 2024 show is one source of information that can provide useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2025. The countdown to CES 2025 has begun and now is the time to start planning your PR strategy. And the answer is YES!

Mobile 92

Mobile Automotive Internal International 92

5W PR

DECEMBER 17, 2024

Fueled by technological advancements and evolving consumer preferences, casino marketing has become a complex and dynamic field. Mobile-First Strategies The increasing reliance on mobile devices has transformed the way consumers interact with brands, including casinos.

Mobile 78

Mobile Marketing Transportation Data 78

Bianchi Biz Blog

DECEMBER 5, 2024

Communications, media and PR market in Ireland On the media front Irish people are spending more time consuming information, but in increasingly fragmented ways. The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media.

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Over the past several years, the medium has grown in popularity along with the acceleration of mobile technology. Influencer content isn’t just for consumer brands. The most popular alternative to the “traditional” media placement is unquestionably the podcast. That’s why podcasts should be on every media pitch list.

Case Study 390

Case Study B2B Study Interviews 390

5W PR

JUNE 8, 2021

The research process also involves understanding where the consumers already are and meeting them there with any promotional efforts. Once companies have figured out all of the different elements regarding their marketing plans, they have to figure out how they’ll reach the consumers. Mobile Marketing.

Consumer 88

Consumer Mobile Print Small Business 88

Sword and the Script

SEPTEMBER 12, 2023

People saw how easy consumer technology was to use – the iPhone is the quintessential example – and wanted the same in technology designed for business. B2B buying will continue to be impacted by the consumer journey that buyers experience in their non-business lives.” Mobile search surpassed desktop search eight years ago – in 2015.

B2B 192

B2B Leadership Marketing Software 192

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Bianchi Biz Blog

MARCH 30, 2023

By following these EV-focused channels and influencers, you can gain insight and a broader perspective on the rapidly changing EV space, as well as the ever-changing mobility sector. Among our top picks for EV-focused YouTube channels for automotive technology suppliers are: EV Pulse 13.7K

YouTube 83

YouTube Mobile Automotive Transportation 83

Cision

OCTOBER 2, 2017

While many people who identify as Hispanic in the United States receive their news in English, that trend may be due to a lack of Spanish translations rather than a desire to consume news in English. Use Mobile Destinations. With a population of around 57 million within the U.S.,

Community 225

Community Pinterest Mobile Television 225

5W PR

MARCH 16, 2025

Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. According to Accenture, 83% of consumers are willing to share their data to create more personalized experiences.

Privacy 78

Privacy Marketing Advertising Advertising 78

PRSay

NOVEMBER 12, 2021

You’ll master a system for boosting click-through and open rates with compelling emails that overcome the obstacles of reading on mobile. So if you’re writing to health care consumers, consider aiming lower. Types of devices: Also, reduce the grade level when you’re writing for mobile devices. Save $100 with coupon code PRSA21!

Mobile 201

Mobile Education Writing Engineering 201

Deirdre Breakenridge

AUGUST 26, 2014

Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. I switched jobs and have been in this area for more than a dozen years, even utilizing my initial job experience when working in the PR department of a consumer travel magazine.

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

JULY 22, 2019

consumers say they are suspicious of news content. Publisher panic over ad blocking has largely receded, but the number of blocked impressions on mobile is growing as browsing migrates more and more to mobile devices. One reason is that PR is more relevant – and valuable – than ever. Here’s why. Credibility.

Mobile 244

Mobile SEO Web Journalism 244

Melissa Agnes

OCTOBER 20, 2014

I’m always on the look out for new ways to leverage social media and mobile technology for crisis management. As technology continues to evolve and people continue to be consumed with it, it continues to present ample opportunity for effective and real-time communication. ” – BBC.

Crisis Communications 224

Crisis Communications Crisis Communications Strategy 224

Deirdre Breakenridge

APRIL 30, 2018

The Hispanic community is quickly becoming one of the most important consumer markets. With the community’s growing influence, how can businesses target and win over Hispanic consumers? Doing research about traditionalists’ values and the media they consumed in their home country can help narrow down what businesses can target.

Marketing 184

Marketing Nonprofit Community Mobile 184

5W PR

APRIL 8, 2024

Instead, today’s consumer finance landscape is ripe with innovation, digital engagement, and a spotlight on financial literacy. At the center of this revolution is public relations, serving as a crucial connection between financial institutions and the evolving needs of consumers.

Consumer 78

Consumer Financial Ethics Banking 78

Flack's Revenge

NOVEMBER 7, 2016

Ads on Top – An innovative solution for out-of-home ads that target consumers “in the wild” via digital signs. MediaStinct – A global, digital ad network providing search, video, mobile and display advertising solutions. I list a few below, and also include some of the top tweets related to the event.

Mobile 166

Mobile Big Data Advertising Advertising 166

Cision

NOVEMBER 22, 2017

According to Blue Nile Research, more than 70 percent of consumers research a purchase on three or more channels, so keep your message and brand consistent across all of them. Create a mobile site to test your strategy first. Try to optimize conversions on a mobile test site before you send people through from Instagram and Facebook.

How To 284

How To Instagram Mobile Video 284

Deirdre Breakenridge

SEPTEMBER 3, 2014

You can select research on a variety of topics, from understanding consumer behavior and mobile search to research on the new multi-screen world and YouTube insights. Google has a lot of research to share with you. When you use Google Databoard, you get the benefit of Google’s powerful insights.

Communications 383

Communications Tools Google Resources 383