Wadds Inc.

SEPTEMBER 14, 2024

We knew the shift from traditional print and television news sources to digital was well underway, but digital has become the dominant source of news consumption for the first time. News media is an important means of engagement for public relations practice because it is consumed by 96% of UK adults.

Media Relations 84

Media Relations Television Mobile Media 84

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Government 151

Government Crisis Energy Community 151

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. The future of news is complicated.

Newspapers 103

Newspapers Print Local Television 103

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits.

YouTube 136

YouTube Video Training Survey 136

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. Emerged Trends.

Trends 120

Trends Mobile Web System 120

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. His work mainly focuses on uncovering key consumer insights through primary research and social listening, that are used to drive, shape, and validate sharp integrated communications strategies.

Consumer 78

Consumer Measurement Local Data 78

5W PR

JULY 15, 2020

There’s no reason to stress about typos that were printed on 100 physical copies of materials. The media kit for Sephora, a cosmetics and beauty product company, offers their mission statement as well as details on their Beauty Insider program and mobile app. •

How To 176

How To Media Guidelines Pitching 176

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. Second to that are the infrastructure investments of owned media for channels like email, mobile and web, as evidenced by the success of marketing clouds from Adobe, Oracle and Salesforce.com.

Software 0

Software Media Leadership Journalism 0

Cision

OCTOBER 14, 2015

As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds.

Journalism 120

Journalism Trends Print Local 120

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach.

Social Media 120

Social Media Marketing Media Study 120

Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. Moreover, they usually share each print copy with at least one other person, so distribution is maximized. One answer may surprise you.

Radio 69

Radio Newspapers Print Media 69

Critical Mention

MAY 8, 2018

Millennials are the last generation experiencing the shift from print to digital media firsthand. Think mobile-friendly first, desktop view second. So, let’s think, what’s the most sophisticated technology out there available to the average consumer? The question becomes for a PR pro, what can you learn from them?

Mobile 90

Mobile Education Technology Examples 90

Stephen Waddington

SEPTEMBER 29, 2021

The Taylor Bennett Foundation , Blueprint and mine and Sarah Waddington’s community interest company Socially Mobile aim to make specific interventions but this issue needs to be addressed downstream. The New York Times printed the article in full. The print edition went monthly in 2013, and bi-monthly in 2016.

Industry 153

Industry Publicity Agency Community 153

Barokas

AUGUST 8, 2017

Whether it’s technology, consumer, B2B or any number of other industries, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world. Telling stories with stats. Best days to pitch. And that was in just the first few weeks!

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Cision

OCTOBER 27, 2016

Digital, social and mobile channels have empowered customers. In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. Let me explain. However, brand listening needs to go way past this.

Marketing 120

Marketing Financial Analytics Strategy 120

MaccaPR

OCTOBER 29, 2019

From social media to ecommerce and podcasts to print, there are more channels then ever for a potential customer to engage with your brand. With Walgreens’ mobile app , consumers can find all the details they’d expect including store location and hours. It’s Not About the Channel. Wherever, Whenever” or 3W. Check the app.

Brand 90

Brand Branding Marketing Enterprise 90

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Mobile-friendly Platforms. That’s because one of the biggest reasons and the plus of social commerce is how it fits right into your mobile. These social media platforms optimized for mobile devices transform shopping into a hassle-free experience, no matter where the shoppers are. It’s like carrying a store in a pocket.

Social Media 87

Social Media Media Mobile SEO 87

Stephen Waddington

JULY 10, 2018

A mobile or web app called an RSS Reader enables you to subscribe to a publication via its RSS feed. A fix for the newsfeed The key difference between an RSS feed and an algorithm driven newsfeed such as Google+, Facebook, LinkedIn or Twitter, is that you are completely in control of the content that you consume.

Web 68

Web Google Mobile Facebook 68

MaccaPR

DECEMBER 10, 2014

you give a potential consumer limited options on a landing page, that keeps them focused on what you want them to do. We guide their pay-per-click accounts, and build custom landing pages that house their promotional offers, encouraging people through PPC to print out a coupon or show the offer on a mobile device.

SEO 98

SEO Interviews Blogging Engineering 98

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). TV and mobile are almost at parity for both viewing and ad investment. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4

Report 81

Report YouTube Privacy Web 81

Shift Communications

JANUARY 20, 2015

Newer trends like predictive analytics and big data are emerging and increasingly replacing traditional marketing tactics such as cold-calling and print advertising. Further disruption in mobile technology and across industries like robotics will continue to present both challenges and opportunities for marketers.

Marketing 60

Marketing Privacy Big Data Technology 60

Communications Conversations

NOVEMBER 17, 2016

Because these kids communicate and consume media much differently than the generations before them. Especially when you look at teens as they prepare to enter the “real world” Radio and print are miles behind smartphones, computers and tablets as the tools they’re using to get information. What am I talking about?

Communications 60

Communications Mobile Radio YouTube 60

Landis PR

JULY 29, 2024

San Francisco and the greater Bay Area also serve as innovation hubs for sectors like autonomous mobility, food & beverage, life sciences/biotech, medical devices and finance. Currently, our client focus areas include environmental, biotechnology, healthcare, autonomous mobility and gaming/hospitality. The area is home to a $1.2

Communications 59

Communications Healthcare Biotechnology Tourism 59

Barokas

AUGUST 8, 2017

Whether it’s technology, consumer, B2B or any number of other industries, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world. Telling stories with stats. Best days to pitch. And that was in just the first few weeks!

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Mindful Marketing

NOVEMBER 16, 2019

The Catholic Church recently surprised many of its parishioners and others by introducing an eRosary , “a wearable device connected to a mobile app that's activated by making the sign of the cross.” Also, any organization that wants to stay in existence must remain relevant to the next generation of ‘consumers.’

Print 71

Print Technology LinkedIn Mobile 71

Stephen Waddington

DECEMBER 30, 2019

The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. This period corresponded with the rise of mobile networks and devices. You’re likely to be reading this on a mobile phone or you’ll have one within reach. It was also a time of incredible innovation.

Government 103

Government Education Print Ethics 103

Stephen Waddington

AUGUST 19, 2019

The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. This period corresponded with the rise of mobile networks and devices. You’re likely to be reading this on a mobile phone or you’ll have one within reach. It was also a time of incredible innovation.

Web 60

Web Sports Mobile Government 60

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Despite differing execution methods, the fundamental principles remain consistent. We can help!

B2B 94

B2B Marketing Measurement Social Media 94

Beyond PR

JUNE 29, 2016

Strip away labels like business-to-consumer, business-to-business, government, nonprofit, etc., In the Outsell report, B2B and B2C marketers rated public relations more effective for lead generation than push tactics such as print, mobile and native advertising. “In Earned media isn’t just helpful for building brand awareness.

Media 75

Media B2C Nonprofit B2B 75

PRSay

JUNE 6, 2017

How have mobile devices, social media and an on-the-go audience with 24/7 access to information changed the newsroom? And then on the consumer side, what does that mean? The children’s book audience wants 150 words, the Time magazine reader wants 1,500 and somebody who’s looking for a long-form [piece] might want 15,000 words.

Wireless 102

Wireless Radio Storytelling Airlines 102

Shift Communications

MARCH 4, 2016

Sure, we stay in-the-know on PR, marketing and mobile/social industry news, as well as our clients’ industries, but there’s also a need to know what’s happening outside of these worlds. Trades, podcasts, dailies, daytime TV, the myriad cable network shows – it’s nearly impossible to consume it all. Meghan Burek. Senior Account Manager.

Media 60

Media Google Sports Print 60

Landis PR

FEBRUARY 21, 2022

I worked in sports PR for 18 years; yet as I transitioned into other sectors (consumer, business, fashion, healthcare, technology), I also was able to get to know media from these areas. Press has gone digital, and that’s not necessarily a bad thing in a world of mobile technology. . What else is always changing is the media.

Media Relations 52

Media Relations Publicity Sports Media 52

Bianchi Biz Blog

AUGUST 22, 2024

Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail. Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. of Italians.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. The Social Media Angle Utilizing social media buzz provides consumer brands with valuable insights into the effectiveness of their PR and marketing strategies.

Sports 86

Sports Television Advertising Advertising 86

Stephen Waddington

JANUARY 17, 2019

Design for mobile and follow the best practice guidelines for the platform that you’ve selected. Unlike print there’s no limit on word or page count and publishers are even keener to generate revenue. Earned and social leads PESO. Follow your audience and use your earned activity to inform your paid approach.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

NOVEMBER 29, 2016

It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Prowly

FEBRUARY 20, 2025

Globe Newswire Starting price: $195 per press release GlobeNewswire is a press release distribution service that helps businesses share news with media, investors, and consumers through targeted distribution options. Drawbacks: Does not offer press release writing services; live chat support is not available.

Analytics 104

Analytics SEO Engineering Financial 104