Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

Contently - Strategy

MAY 13, 2024

In reality, third-party cookies and resulting targeted ads can feel like an invasion of privacy—or even be perceived as downright creepy. Pressure from consumer privacy advocacy groups and regulatory entities is part of the reason why Google is now changing its M.O.

Content Marketing 107

Content Marketing Privacy Marketing Google 107

Contently - Strategy

APRIL 14, 2021

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. ” As a result of such concerns, consumers are disabling cookies, using ad-tracking and ad-blocking software, and complaining to regulators. For brands, however, it means a paradigm shift. In the U.S.,

Privacy 102

Privacy Google Advertising Advertising 102

Presspage

JUNE 19, 2018

Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says. To protect the patient’s privacy, the clinic recorded interviews with him and made those available, along with interviews with physicians.

Automotive 117

Automotive Mobile Video Interviews 117

Cision

JANUARY 27, 2017

Perhaps a little counterintuitive to the “mobile first” ethos, the new LinkedIn desktop looks great and has some cool features that will appeal to communications and marketing professionals on the platform. If LinkedIn follows Facebook’s model, they will probably release a mobile feature in the near future.

LinkedIn 108

LinkedIn Mobile Privacy Engineering 108

5W PR

MAY 16, 2024

Their user-friendly mobile apps offer a seamless banking experience. Highlight mobile banking apps, online account management features, and investments in cybersecurity infrastructure. Leverage experience Fintech is a relatively new player, and data breaches can be a concern for some consumers.

Banking 78

Banking Financial Privacy Mobile 78

5W PR

APRIL 28, 2021

With increasing consumer concern over privacy and new I-phone opt-in requirements, CMOs face a mounting challenge. Location data and mobile app data tied at 22%. 32% expressed a need for clear management policies relating to consent and privacy. At the top was customer preferences for 31% of marketers.

Data 88

Data Privacy Survey Policies 88

Stephen Waddington

JUNE 2, 2018

Mobile payments are becoming easier. 4 Voice innovation Voice recognition services have crossed the 95% accuracy threshold deemed acceptable for consumer usage. 5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers.

Report 92

Report Trends Retail Marketing 92

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). TV and mobile are almost at parity for both viewing and ad investment. The conversation about user privacy is growing louder.

Report 81

Report YouTube Privacy Web 81

Reputation Us

JANUARY 11, 2016

With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. One of our firm’s largest health care clients has dropped the need for obtaining Social Security numbers from its patients, helping to solidify privacy efforts. Foster engagement by going mobile.

Communications 60

Communications Insurance Insurance Privacy 60

Waxing UnLyrical

JANUARY 26, 2011

These “sponsored stories&# will only appear in the news feeds, and sidebar ads, of your Facebook friends, based on your privacy settings. Doesn’t it call to mind the Flickr-Virgin Mobile brouhaha from a few years ago? To learn more about Platform, read our Privacy Policy and Platform Page.) You read that right.

Facebook 108

Facebook Privacy Twitter Social Media 108

Shift Communications

JANUARY 20, 2015

Further disruption in mobile technology and across industries like robotics will continue to present both challenges and opportunities for marketers. There will likely be a greater awareness around privacy and security issues given growing consumer concerns and the rapid advancement of technology. Zach Burrus.

Marketing 60

Marketing Privacy Big Data Technology 60

Waxing UnLyrical

DECEMBER 24, 2020

Ok, many of us still zoned out in front of our screens – those on our mobile devices – but at least we did that outside…!). As businesses increase their use of data, it is critical that they do so ethically, and proactively address the many significant, and valid, concerns around consumer privacy.

Data 106

Data Analytics Privacy Ethics 106

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 186

Marketing Content Marketing Data Social Media 186

Solo PR Pro

JULY 3, 2019

Privacy and overuse are causing Internet and social media users to actively consider their usage. The gravitation to mobile from desktop use continues, and ad spend is increasing to meet this development ( slide 22). Privacy Concerns and Their Impact on Advertising. E-commerce and Online Advertising. Digital Media Usage.

Report 45

Report Privacy Pinterest Retail 45

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Do you know that 91 percent of users access social platforms via mobile devices? It’s a colossal figure that clearly shows you have to optimize video content for the mobile experience. Transparency.

Social Media 61

Social Media Trends Media Instagram 61

Sword and the Script

MAY 21, 2019

Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction. 3) Social media tends to have a consumer feel to it, why should a B2B firm consider investing in paid social? BH: We’re all consumers.

B2B 79

B2B Social Media Company Marketing 79

PR Conversations

AUGUST 7, 2014

We are talking about organisations truly adopting total transparency as their interactions are life-logged, transmitted and shared by stakeholders, users or consumers—in the spirit of Toni Muzi Falconi and Helen Slater’s post, call us what you will.

Publicity 87

Publicity Ethics Technology Government 87

Shift Communications

JUNE 19, 2015

The underlying purpose was straight forward – that word-of-mouth advertising campaigns online should, in fairness to consumers, disclose when someone writing a review, talking about a product or otherwise promoting a product of business, was being paid or compensated for their services. Consumer Privacy Is Also an Issue.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Konnect Agency

MARCH 16, 2021

Sebastiani shared, “Digital presence has always been of paramount importance for brand building and the pandemic only accelerated the logistical avenues of how consumers attain their brands. Content, however, is only one piece of the pie. Utility and building brands that fit into the “new normal” is another.

Consumer 59

Consumer Retail Community Mobile 59

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. Facebook will be using statistical models to try and make up for lost data from iOS14 users. Olivia Carroll.

Advertising 52

Advertising Advertising Web Privacy 52

Flatiron Communications

OCTOBER 22, 2015

Maybe I’m naive to think that some semblance of privacy remains in my digital life. Here’s what popped in my Facebook newsfeed: I raised the subject last night at a dinner with a senior executive from the Mobile Marketing Association who said: “Didn’t you read Gmail’s terms of service?

Privacy 28

Privacy Google YouTube Advertising 28

Practical Law Construction

APRIL 20, 2022

Not all charging networks are accessible to consumers. Customers have to sign up with different operators and/or electricity mobility service providers for full, roaming access to public charging points, with some chargepoint providers even locking drivers into particular chargepoint arrangements. Network connectivity issues.

Government 52

Government Mobile Data Local 52

PR 20/20

NOVEMBER 29, 2018

This can be applied to predicting: email clicks and open rates, lead conversions, customer churn, content and creative performance, optimal ad budget distribution, ideal price points, audience targeting, consumer needs and preferences, product purchases, campaign ROI and hundreds of other use cases.

Marketing 47

Marketing Technology Training Privacy 47

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Most social networks are now mobile first. Almost 70% of Facebook time is spent on mobile. From day zero you can pursue a mobile first strategy.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Contently - Strategy

DECEMBER 1, 2021

You don’t have to design anything, worry about how a piece will look or behave on mobile, or consider an image’s impact on loading times. faster than mobile browsers across regions, and Facebook users open 52 percent more articles when published on the native platform, as opposed to shared via a web link.

LinkedIn 145

LinkedIn Facebook Blogging Mobile 145

Agility PR Solutions

JUNE 22, 2023

Data privacy remains a big concern for consumers and businesses alike, but in tough economic times like these, shoppers are willing to take more data-related risks for a better and more personalized deal, and a seamless experience.

Privacy 78

Privacy Data Consumer Mobile 78

Stern + Associates

MAY 20, 2022

Potential and known harms have been emerging from the use of technology such as invasion of privacy, data breaches, and abuses on social media platforms – and the problems continue to escalate. Zittrain’s work spans privacy, competition, governance, and security – and goes beyond the written word.

Company 62

Company Privacy Policies Government 62

Stephen Waddington

AUGUST 20, 2018

O fcom’s latest report is packed with consumer data and analysis. 1 Internet uptake driven by mobile: connected consumer While take-up of fixed broadband has plateaued at 80%, accessing the internet on a mobile phone continues to grow from 66% in 2017 to 72% in 2018. UK consumers spend more than 24 hours per week online.

Report 60

Report Radio Media Mobile 60