Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 113

Mobile Technology Automotive Interviews 113

5W PR

JANUARY 30, 2025

Today’s press releases work harder – they attract journalists, reach consumers directly, boost SEO rankings, and generate social media buzz. This evolution reflects broader shifts in how people consume information and how search engines index content.

SEO 143

SEO Social Media Crisis Communications Media 143

5W PR

JANUARY 27, 2020

Advancements in technology aim to make completing tasks easier, and our quality of life richer. Israel has become a hub for companies focused on technologies that will make traveling behind the wheel of a car more enjoyable as well as safer. Not every car is designed to be a smart car, but with Nexar every car can be. GoTo Global.

Technology 153

Technology Automotive Transportation Travel 153

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. And it appears the 2023 version, slated for Jan.

Automotive 128

Automotive Mobile Technology Hotels 128

Cision

JULY 24, 2015

Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. Interest in mobile payment technology.

Mobile 120

Mobile Financial Retail Technology 120

Cision

AUGUST 14, 2015

Technology has changed the world, especially how we get from Point A to Point B and back. Consumers interact much differently with travel and hospitality providers now than in years past, and those providers are beginning to notice the increasing dependency on mobile devices to quickly get information. Wearable Technology.

Travel 120

Travel Technology Hotels Mobile 120

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. The Device Mesh.

Hotels 198

Hotels Mobile Travel Technology 198

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch. Any good PR person knows that consumer publications have long lead times and are often tricky to crack. But we should also be thankful for technology that connects us to breaking news.

Agency 310

Agency B2B B2C Pitching 310

Critical Mention

MARCH 15, 2019

With so much of the population spending so much time on mobile devices these days, optimizing marketing efforts for mobile is crucial for businesses. In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. Make your Facebook page mobile-friendly.

Mobile 109

Mobile Social Media Marketing Media 109

5W PR

AUGUST 10, 2020

Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. They discovered five key areas of technology they felt would drive the evolution of customer experience by 2030. Here’s the five. Wearable Devices. What’s more? Smart Assistants.

Consumer 97

Consumer Meeting Mobile Study 97

5W PR

DECEMBER 17, 2024

Fueled by technological advancements and evolving consumer preferences, casino marketing has become a complex and dynamic field. Mobile-First Strategies The increasing reliance on mobile devices has transformed the way consumers interact with brands, including casinos.

Mobile 78

Mobile Marketing Transportation Data 78

Melissa Agnes

AUGUST 18, 2014

They speak truths; They highlight the technologically evolving world we live in; and. ” – Mitch joel. “Companies need to view themselves as constant learning organizations” – Donald Schön quoted in “ The Moment of Clarity ” by Christian Madsbjerg and Mikkel B. .

Mobile 194

Mobile Crisis B2C Web 194

5W PR

MARCH 16, 2025

Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. According to Accenture, 83% of consumers are willing to share their data to create more personalized experiences.

Privacy 78

Privacy Marketing Advertising Advertising 78

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Over the past several years, the medium has grown in popularity along with the acceleration of mobile technology. Influencer content isn’t just for consumer brands. The most popular alternative to the “traditional” media placement is unquestionably the podcast. That’s why podcasts should be on every media pitch list.

Case Study 390

Case Study B2B Study Interviews 390

Cision

MAY 12, 2017

In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

Google 259

Google Digital PR Mobile SEO 259

5W PR

MARCH 6, 2020

Technological advancements have made a world of difference for the modern-day traveler. According to 5W’s 2020 Consumer Culture Report , travel and experiences are among the top-ranked categories consumers want to spend their money on. Trip Actions.

Travel 103

Travel Technology Transportation Airlines 103

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. 46% said, “customers are increasingly accessing content on mobile devices.”

B2B 191

B2B Leadership Marketing Software 191

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Shows engagement, mobilization and enthusiasm on the topic.

Mobile 86

Mobile Technology Automotive Meeting 86

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. I define myself as a PR generalist.

Industry 316

Industry Fashion Travel Tourism 316

Deirdre Breakenridge

SEPTEMBER 3, 2014

You can select research on a variety of topics, from understanding consumer behavior and mobile search to research on the new multi-screen world and YouTube insights. Technology Public Relations Social media Communications PR PR Tech Tester PR tools public relations Toolkit' Google has a lot of research to share with you.

Communications 383

Communications Tools Google Resources 383

Melissa Agnes

OCTOBER 20, 2014

I’m always on the look out for new ways to leverage social media and mobile technology for crisis management. As technology continues to evolve and people continue to be consumed with it, it continues to present ample opportunity for effective and real-time communication. ” – BBC.

Crisis Communications 224

Crisis Communications Crisis Communications Strategy 224

Bianchi Biz Blog

JULY 29, 2024

Attention mobility suppliers! Data from the CES 2024 show is one source of information that can provide useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2025. The countdown to CES 2025 has begun and now is the time to start planning your PR strategy.

Mobile 92

Mobile Automotive Internal International 92

Bianchi Biz Blog

SEPTEMBER 19, 2024

CES® and its new logo are registered trademarks of the Consumer Technology Association One of the most competitive tech events in the entire world for journalists and exhibitors alike is arguably CES. Challenge: A large majority of media that attended CES2024 were there to cover the latest in consumer electronic products and gadgets.

Technology 92

Technology Automotive Interviews Mobile 92

Bianchi Biz Blog

DECEMBER 5, 2024

Communications, media and PR market in Ireland On the media front Irish people are spending more time consuming information, but in increasingly fragmented ways. The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media.

Radio 83

Radio Sports Marketing Local 83

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

Mobile 74

Mobile Technology Automotive Trade Shows 74

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 Should a vehicle technology supplier participate in CES?

Automotive 111

Automotive Technology Transportation Trade Shows 111

Bianchi Biz Blog

SEPTEMBER 21, 2023

However, most of the journalists attending these events are more consumer-product-oriented, and these receptions tend to lend themselves to smaller, table-top type product displays, rather than active vehicle technology demonstrations. A combined 4,815 media representatives attended CES 2023. domestic and 35.5% international.

Technology 93

Technology Automotive Mobile Interviews 93

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 71

Automotive Mobile Technology Trade Shows 71

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. 24,916 attendees from the vehicle technology sector alone. Way more than consumer electronics.

Automotive 78

Automotive Mobile Transportation Trade Shows 78

Bianchi Biz Blog

DECEMBER 2, 2020

Now our most popular series, we pose questions to key automotive and mobility beat journalists to help PR folks like you better understand their needs. In this post, we highlight some of the top mobility trends of interest to reporters, as identified in gathering our 100+ Meet the Media profiles. 3 – Electrification and Mobility.

Mobile 73

Mobile Trends Automotive Technology 73

Cision

OCTOBER 2, 2017

While many people who identify as Hispanic in the United States receive their news in English, that trend may be due to a lack of Spanish translations rather than a desire to consume news in English. Use Mobile Destinations. With a population of around 57 million within the U.S.,

Community 225

Community Pinterest Mobile Television 225

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Today, the practice is reshaping wealth management, as well as changing the way consumers are making purchases and the way top talent are choosing their employers.

Automotive 97

Automotive Technology Communications Mobile 97

Bianchi Biz Blog

MARCH 30, 2023

By following these EV-focused channels and influencers, you can gain insight and a broader perspective on the rapidly changing EV space, as well as the ever-changing mobility sector. Among our top picks for EV-focused YouTube channels for automotive technology suppliers are: EV Pulse 13.7K

YouTube 83

YouTube Mobile Automotive Transportation 83

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries.

Mobile 156

Mobile Local Technology Television 156

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Cooler Screens, Digital Remedy, and Yahoo were among the companies named to the Digiday Technology Awards shortlist. The Digiday Technology Awards recognize the technology modernizing media and marketing. Digiday and Inc. recognized multiple Crenshaw Communications clients as part of their respective editorial award programs.

Communications 156

Communications Enterprise Sports Technology 156

Business Wire

JUNE 28, 2017

New technology brought in new challenges and revolutionized our relationship to media consumption. 51% of consumers are getting their news from their mobile device and the trend is going upwards. First, that journalists must today master editorial and technology techniques, social media specifics and creativity.

Mobile 153

Mobile SEO Web Training 153