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I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. Pinterest and Instagram are great ways for organizations to connect with customers. Pinterest and Instagram: What are the differences? Who uses Pinterest?
If you’re a parent, you probably recognize Pinterest as the place where overachieving parents go to make the rest of us feel inadequate. No more is this uniqueness demonstrated than in the PepsiCo’s Quaker Oats Pinterest page. ” Yet Pinterest may be the Rodney Dangerfield of social networks. We love that connection.”
Pinterest has evolved a lot in the past few weeks. Why should your brand be on Pinterest? Sales messages and overt PR announcements don’t and won’t work on Pinterest. And remember—consumers are more informed than ever. Leave it at home when planning PR activities for Pinterest. What do they mean for you?
Especially if women are your target market, Pinterest is an invaluable tool to add to your marketing toolkit. Below you’ll find three ways to boost your seasonal marketing with Pinterest. Share the Pinterest love. Don’t forget to include a link to your Pinterest board! Boosting your Seasonal Marketing with Pinterest.
They say seeing is believing, and new survey research from NCSolutions (NCS) and Pinterest affirms that the truism applies to brand and product purchasing. The post Visual discovery: Half of consumers say seeing a product image motivates them to buy appeared first on Agility PR Solutions.
“You need to map customer behaviors to solutions,” Eric Edge, head of global marketing, communications and industry relations at Pinterest said while speaking at this year’s Dx3 Canada conference. Pinterest achieves this with two new features on its platform: visual discovery and lens.
In today’s rapidly changing influencer landscape, we help brands strategically navigate where and how to show up across platforms like TikTok, Instagram, YouTube, Pinterest, Twitch, and beyond —ensuring impact at any scale. By partnering with influencers, brands tap into trusted voices who inspire consumer purchases and shape trends.
With consumers ready to celebrate spring and the St. The post Top Easter Social Media Trends for Pinterest, Facebook, & Instagram appeared first on NewsWhip. Our latest report explores the trends to know. Patrick’s Day revelries over, Easter is the next big holiday for social media.
Recent Guests: Amanda Hesser (CEO & Co-Founder, Food 52) and Merrill Stubbs (President & Co-Founder, Food 52), Sharon Leite (CEO, The Vitamin Shoppe), Amy Vener (Head of Retail Strategy, Pinterest). The Jason & Scot Show. The post Top Retail Podcasts PR Pros Should Know appeared first on Crenshaw Communications.
While many people who identify as Hispanic in the United States receive their news in English, that trend may be due to a lack of Spanish translations rather than a desire to consume news in English. With a population of around 57 million within the U.S.,
PR teams face intense pressure to break through market noise during these critical periods, particularly from October through December when consumer spending peaks. While many brands focus solely on advertising, PR strategies offer unique advantages for building authentic connections with consumers and creating lasting brand value.
With the rise of digital platforms and changing consumer behaviors, publishers must adopt innovative marketing strategies to remain competitive. Leveraging Visual Platforms In the age of visual content, publishers can capitalize on platforms like Instagram, Pinterest, and TikTok to showcase their books.
However, like media industries worldwide, the French media landscape faces challenges such as declining advertising revenue, digital disruption, and changes in consumer behavior. Regarding consumer media, TV is still a strong medium, especially TV Channel M6. Pinterest : 28.1% That always helps, right?
The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. However, it is also an opportunity to stay up to date with consumers or journalists who already follow your company. Include a video to reinforce your news announcement.
Especially since Pinterest and Instagram are basically the same: Both are image-driven social media platforms, using visuals in marketing that encourage sharing and engage your target audience. Pinterest: A platform that enables you to curate visual content that you’ve found online and would like to share with your community.
For example, these platforms command a significant portion of online activity, consuming 22 percent of users’ time across popular networks like Facebook, Twitter (X), and Pinterest. Business practices have been significantly reshaped by social media, as evidenced by compelling statistics.
As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management. It is best known for its consumer and lifestyle coverage, but also has a business section that covers stories about non-publicly traded companies. of population) Pinterest : 12.14 million (84.6% million (73.4%
The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. However, it is also an opportunity to stay up-to-date with consumers or journalists who already follow your company. Include a video to reinforce your news announcement.
Communications, media and PR market in Ireland On the media front Irish people are spending more time consuming information, but in increasingly fragmented ways. Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media.
Research shows 92% of consumers trust micro-influencer recommendations over traditional advertising or celebrity endorsements. Their followers view them as trusted peers rather than distant stars. Authenticity as the Key Driver The authenticity advantage of smaller influencers comes through clearly in the metrics.
A quick guide to adding your social media agency and/or team members to your company's Pinterest account. Companies need to use social media to stay accessible and up to date with their consumers. Let’s explore how to add a social media content manager to a company’s Pinterest account:
But, because I spend so much time on LinkedIn, I don’t spend as much time exploring TikTok, Pinterest, and many other platforms. My point: Social media is so fragmented now and includes so many different time-consuming platforms, you can’t possibly keep up and show up on all of them. Not even close.
This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.
That’s why plenty of companies should actually be promoting themselves and connecting with their audiences on platforms such as Facebook or Pinterest instead. Many people might not realize how popular Pinterest is, and has always been, as well as the fact that it’s one of the biggest search engines for many consumers.
I read ebooks, and the majority of online consumers enjoy them as well. That being that case, it makes sense to give your popular posts a new life — since they have been consumed and enjoyed by your audience. Design Custom Visual Content to Share on Pinterest. Pictures and videos can be pinned to Pinterest boards.
In the predictable category: moms are active on social media; 90% of those surveyed share content on social networks; and, most of the time, moms hang out online on Facebook (although half also visit YouTube, blogs, Pinterest, and Twitter at least weekly). Social Media Platform: Pinterest, Facebook and Twitter. 2: Inspire.
Data for the US shows that consumers spend an average of 5.6 7 Consumers take continue to take control with ad blockers. Brands are increasingly incorporating content created by consumers into their campaigns. Google Lens and Pinterest Lens show the potential of this technology. #11 2 Internet usage continues to grow.
Here, she discusses Kiip’s tremendous growth over the past year, her approach to PR in the tech industry and the evolution of consumers in today’s digitally-focused world. We define moments as a period of time when the consumer has completed an action. No, Pinterest. Definitely Pinterest. There’s still time, right?
As a result, we aren’t often privy to their thinking, including their rationale for Facebook or their plans for Pinterest. As a result, they clearly define their marketing objectives and develop sound strategies to meet them. Yet many brands operate in highly competitive markets.
In our latest social media insights report, we take a look at the top trends for Father’s Day content across the web, Facebook, Pinterest, LinkedIn, and Instagram. According to the National Retail Federation, consumer spending will reach a near-record […].
For business-to-consumer companies, engagement can be fairly straightforward to get one’s head around, but still takes careful planning to measure appropriately. Erin Greenfield asked a great question about Pinterest measurement, and it’s a question that will grow in importance as companies develop their strategic use of Pinterest.
According to a recent report from Oracle, more than 90% of consumers want to see humor from the companies they do business with, however, most companies don’t deliver on that demand. Now, Pinterest has announced that it’s opening up the new content format to companies, as they can now advertise with Idea Ads.
Think Instagram, Pinterest, Tumblr. (The The future of marketing is understanding the different mindsets through which consumers cycle as they interact with your brand. (The Mobile Commerce Revolution, Tom Webster ). Visual content is crucial. The Mobile Commerce Revolution, Tom Webster).
However, with “sober curiosity” on the rise among many consumers, there are still methods for successful beverage marketing for these brands during this time. Holiday spirit Brands can still enjoy the high level of consumer interest while maximizing their marketing efforts and bolstering sales on the holiday.
More of a consumer audience? Segment by age/demographic – are your customers/stakeholders young (Snapchat/TikTok), 20/30/40 somethings (Pinterest, Instagram, Facebook), a wide business demographic (Twitter, LinkedIn)? Start small and pick a few channels to nurture.
Meanwhile, consumers seem to be screaming that they want better customer service! As you can see above, “memorable content” and “compelling storytelling” are high on marketers’ priority list–but much lower on consumers. It’s become much more one-way in the form of “content marketing.”
As consumers increasingly look for relevant and engaging multimedia content, it’s no surprise that PR and marketing pros are answering the call by producing and sharing photos, video, infographics and other visual content with their audiences.
Over the last month we’ve seen ‘likes’ disappear (but only partially), radio stations launch and platforms giving users the autonomy to choose the way in which they consume content on social media. Instagram now gives consumers the option to hide likes or not. Instagram now gives consumers the option on whether to hide likes or not.
As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content.
More than half of consumers – 57% – say they buy or boycott brands based on the brand’s stance on a social or political issue…Additionally, 65% of ‘belief-driven’ buyers will not buy a brand if it stays silent on an issue they feel that it has an obligation to formally address.”. Earned Media Poised for New Prominence ). Brands in Politics ).
To put it in perspective, nearly two-thirds of consumers plan to brave the crowds (and in many cases, cold) on Black Friday this year, with nearly half aiming to head out between 6 p.m. With so many consumers doing their research, work to maximize the user experience on your site, and well in advance of the holidays. on Black Friday.
If your brand’s voice aligns with consumers’ perception of your brand, it feels authentic. Nearly 80% of social media is now consumed on mobile devices. Pinterest: [link]. On social media, having a consistent tone and style that followers find compelling will drive loyalty and engagement. 6 – Keep it Mobile-Friendly.
Communication channels If you're selling furniture, Pinterest should be open in one tab at all times while LinkedIn may not be the best place to catch your target audience. Objectives Increase brand awareness by 25% among eco-conscious consumers aged 25-40 within six months. RUN ALL YOUR PR FROM ONE PLACE 4.
Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. LinkedIn news consumers are more likely to be high earners and college educated. Twitter news consumers are significantly younger than news consumers on Facebook, Google Plus and LinkedIn.
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