Bianchi Biz Blog

OCTOBER 17, 2024

While many of the legacy consumer-facing auto shows around the globe have lost some of their luster with the industry and media, CES continues to grow in importance and relevance for vehicle manufacturers, component suppliers and mobility tech providers. Some 372 ( as of Sept. Those interested in exhibiting should visit: [link].

Technology 96

Technology Automotive Mobile Software 96

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Relationship building takes time. Owned Media/Content Strategy. Media Training. Executive Thought Leadership. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Reporters cover the consumer tech beat from many angles – software, hardware, strictly product reviews or company profiles. Who’s got the beat?

Consumer 120

Consumer Strategy Print Pitching 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2017

Recently an editor acquaintance of mine told a public relations seminar that she didn’t care how PR pros pitched her as long as they didn’t waste her time. Yet getting your approach just right can still be daunting, so we thought it a good time to revisit the rules for successful story pitching. OK, seems simple enough.

Pitching 120

Pitching Software Interviews Trends 120

Cision

NOVEMBER 30, 2016

In the process, I became a software product nerd. Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business.

Software 0

Software Media Leadership Journalism 0

Onclusive

AUGUST 28, 2019

90% of consumers say they rely on editorial reviews and press coverage to make purchase decisions (Nielsen). It’s no surprise that consumers would trust an independent 3rd party review over your ad. Amplifying earned media is an efficient way to engage consumers with content that’s already been created on your behalf.

Media 240

Media LinkedIn Retail Consumer 240

Flack's Revenge

JULY 11, 2018

The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics.

Insurance 204

Insurance Insurance Advertising Advertising 204

Cision

MAY 24, 2016

In fact, 83 percent of consumers trust recommendations from their peers over branded content. Gauge the success of your media relations program using media monitoring software. Remember to always include tracking links with your pitches. That way, you can track how your contacts are interacting with your pitches.

Measurement 222

Measurement Leadership Pitching Software 222

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Approaching any one of them without understanding what they cover will ensure your pitch is ignored.

Enterprise 261

Enterprise Privacy Government Software 261

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 130

Software Tools Publicity System 130

ImPRessions - Crenshaw Communications

APRIL 9, 2019

However, no one can advise PRs better on how and what to pitch reporters than… reporters. Journalists love to take to Twitter to offer up best practices or, more likely, let off steam about the terrible pitches that clog their inboxes on a daily basis. Their style is sometimes brutal, but the advice is priceless.

Twitter 197

Twitter Ethics Pitching Product Launch 197

ImPRessions - Crenshaw Communications

APRIL 29, 2022

That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. However, Cision and media softwares should not be the first step in building a media list. Record reporter responses .

Agency 170

Agency Media Software Pitching 170

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Sometimes it can be difficult to land pitches, but with ProfNet, the media opportunities present themselves. Below are ten tools PR professionals can use to impress their clients and maximize efficiency. Google Trends.

Tools 232

Tools Radio Trends Pitching 232

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 173

Technology Publicity Software Pitching 173

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2016

For those who work in B2B tech or consumer public relations, the next couple of days may not be spent pitching media stories about software or healthy snacks. It’s our hunch that no matter what the beat, journalists will be sticking to pre-and post-election coverage for a while.

Policies 204

Policies Software B2B Report 204

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. It offers a clear story map and lends credibility to the pitch. Here are some compelling reasons why tech PRs should embrace the trend.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

SEO 100

SEO Pitching Small Business Agency 100

Cision

DECEMBER 18, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. You should also consider if you have the right software to help you achieve your goals. Pay Attention to Publish Dates. Your calendar should reflect this.

How To 0

How To Content Marketing Conference Analytics 0

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 91

Pitching Report Software Survey 91

Cision

AUGUST 9, 2017

Because consumers trust earned media more than any other marketing form. Reach the best audience: With media targeting software , it’s easy to tailor your campaigns for maximum impact. You can find the best media contacts, uncover vital pitching insights and keep track of all your outreach in a single location.

Communications 185

Communications How To Media Measurement 185

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Don’t make research a sales pitch. This is meant to be a soft sell, not a hard commercial pitch. Don’t run away from consumers. When B2B tech brands consider research options, they can be quick to write off developing data that polls or surveys consumers. For B2B tech brands, walking that line is important.

B2B 147

B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

MAY 22, 2023

PR and communications professional Elana brings her background in handling national and global consumer and B2B tech brands to the team as an account executive. Her industry experience spans the wellness, enterprise, cybersecurity, and advertising production sectors.

Agency 156

Agency Communications B2B Enterprise 156

Prowly

FEBRUARY 3, 2025

Power up your brand recognition strategy by pitching to the right media and measuring key metrics. Brand recognition refers to the ability of consumers to identify a brand based on visual or auditory elements, such as logos, jingles, slogans, packaging, brand colors, and similar things, without needing to hear the brand's name.

Brand 104

Brand Branding How To Measurement 104

Cision

OCTOBER 30, 2017

Measuring the number of times a consumer is likely to see a marketing message in no way reflects how often she actually does, and what she thinks of it. As social influencers grow in their value to brands, and as consumers wane in their trust of traditional media, you will need a strategy that effectively monitors your earned media efforts.

Measurement 215

Measurement Media System Tools 215

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. With media pitches, PR pros must tell or tease a story to a journalist – and fast. Leave your “innovative software developed by a true visionary that will revolutionize the world” at home and focus on clear and powerful language.

Writing 147

Writing Storytelling Pitching Creativity 147

Cision

AUGUST 15, 2015

With smartphones, particularly the iPhone, it is easy to download and consume episodes, and awareness of the audio content medium has doubled since 2006. Once they’ve prepared a strategy , picked a host and pitched to potential guests, it’s time to shop. Another great free audio software option is Audacity.

Tools 120

Tools Skype Software Content Marketing 120

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

A study by event success software provider Bizzabo indicates that 62% of senior marketers plan on investing more in live events in 2019. We also know that Millennials ( and all consumers) prioritize experiences over things. See this earlier post for tips on reactive media pitching. Get experiential. Start an executive blog.

Video 160

Video Banking Data Software 160

Shift Communications

NOVEMBER 13, 2017

The best influencers are constantly consuming information of value to their audience; depending on their niche, that information may be from industry publications. Thus, instead of – or in addition to – pitching influencers directly, what if we focused our time and attention on the publications they read?

How To 131

How To Conference Pitching Software 131

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 211

Writing Communications Marketing B2B 211

Prowly

AUGUST 30, 2024

It allows in-house marketing teams and PR agencies to manage contacts, pitch journalists , and publish stories on behalf of their businesses or clients. It’s a specialized PR tool for pitching journalists with relevant stories and their CRM helps you do this in an organized, structured manner.

Tools 104

Tools Software Pitching Analytics 104

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. However, managing social media accounts can be time-consuming, even overwhelming, especially for larger organizations.

Technology 146

Technology Crisis Management Social Media Training 146

Cision

FEBRUARY 3, 2016

Here, she discusses Kiip’s tremendous growth over the past year, her approach to PR in the tech industry and the evolution of consumers in today’s digitally-focused world. We define moments as a period of time when the consumer has completed an action. How did you get your start in PR? John’s University in New York City.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. million in November of 2021. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. TRY PROWLY FOR FREE FOR 7 DAYS The best press release distribution services to try 1. Where can I distribute a press release?

Analytics 104

Analytics SEO Engineering Financial 104

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

For those who work in tech PR, AI has not yet radically changed the way we do business, though it has affected who we do business with — clients in everything from analytics to supply-chain software now use AI to enhance their products and services. On the blockchain gang.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

So, while a keyword like “business software” turns up in thousands of searches, “DIY marketing automation software” will likely be a better keyword. It’s still extremely important for any B2B or consumer content marketing program. Never discount earned media.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120