Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience.

Pitching 195

Pitching Data Technology Storytelling 195

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Writing/Editing of Miscellaneous PR Assets. Relationship building takes time. Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Rock the Status Quo

NOVEMBER 3, 2014

Journalists love to bash PR pros… and some of us give them ample reason, pitching without taking time to manage the due diligence that makes a pitch resonate. If eight out of ten pitches are irrelevant, it’s no wonder that journalists ignore most of their inbox and sleuth out their own resources. This might be why.

Pitching 167

Pitching Infographics Small Business Media Relations 167

Rock the Status Quo

AUGUST 15, 2014

It’s one thing to newsjack a story by pitching media when you have a relevant client that can enhance the news. If Edelman had just quietly pitched media their story ideas and sources for how to grow awareness around mental illness in a sensitive fashion, it would have been perfectly appropriate. Go follow her on Twitter.

Pitching 272

Pitching Viral Interviews Education 272

PRSay

APRIL 19, 2017

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. Here are five types of pitches reporters don’t want to receive: 1.

Pitching 140

Pitching Writing Report Energy 140

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The findings or data from a white paper can also be pitched out to the media. That’s why podcasts should be on every media pitch list. The best media strategy for promoting a case study is to condense the story to a few pithy lines to pitch it for placement in a trade publication or other vertical media outlet.

Case Study 390

Case Study B2B Study Interviews 390

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. Today, Mika runs TMI (The Mas Ink), a boutique PR firm. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. To capture a journalist's attention, your pitch should have five elements: accuracy, relevancy, transparency, efficiency, and credibility. Know what they write about. Still trying to figure out where to start?

Pitching 104

Pitching Consumer Trends Viral 104

Deirdre Breakenridge

MARCH 25, 2015

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. However, there are online media outlets as well as bloggers and other influential individuals who have the ability to get consumers to act or behave a certain way. Be flexible in your pitch.

Pitching 150

Pitching Radio Newspapers Print 150

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

Pitching 126

Pitching How To Digital PR Data 126

Buzzstream

DECEMBER 6, 2024

Tip: As of writing, many journalists are leaving X and heading to BlueSky. When it comes to pitching, founderPeter has this advice for pitching: The people who do the following when using SOS almost always have successful pitches. Having a pitch written for the perfect match is definitely better than writing on the fly.

Case Study 116

Case Study Pitching B2B Tools 116

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Check out my recent post Unique Ways PR Pros Can (and Should) Consume News to spark ideas for staying on top of industry news in 2022. . Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR.

Writing 310

Writing LinkedIn Social Media SEO 310

Prowly

DECEMBER 17, 2024

The all-in-one tool is available starts at $258 per month billed annually , which includes full access to the media database, along with audience insights for outlets, email pitching, online monitoring, the AI assistant, the Prowly newsroom, and more. What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104

PR Fuel

AUGUST 12, 2021

Press release writing can help you gain media coverage. You don’t have to learn how to write a press release alone! Instead, consider these 10 benefits of requesting press release writing services. Instead, consider these 10 benefits of requesting press release writing services. Write for Your Audience.

Writing 106

Writing SEO Pitching Engineering 106

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging. Audiences know the difference.

Writing 211

Writing Communications Marketing B2B 211

Remote PR Jobs

FEBRUARY 27, 2022

Did you pitch a specific story idea, or is this a “get to know you” call for potential future inclusion? If a reporter responded to a pitch, include specific pitch details and any special requests from the reporter. Check out our recent blog “ Which is Better, a Press Release or a Pitch ?”

Writing 130

Writing How To Interviews Pitching 130

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. How do you prefer to receive pitches? I do actually read each of the pitches, even though I can’t respond to all of them.

Technology 120

Technology Pitching Insurance Insurance 120

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. This is the PR industry’s bread and butter, most often referred to as publicity or media relations.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. In fact, 94% of consumers show loyalty to brands that over complete transparency. Learning how to write press releases can help you reach and appeal to your target audience. It can also help you communicate your company values.

Writing 96

Writing How To Media Guidelines 96

Cision

DECEMBER 27, 2016

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. As soon as you start presuming you have every answer, you start failing your clients, consumers and audiences.

Pitching 211

Pitching Crisis Consumer Storytelling 211

ImPRessions - Crenshaw Communications

JULY 20, 2020

A POV offers currency for proactive pitching as well as content development. Ad tech PR isn’t like consumer PR where you could be hitting up different people every day, and it’s impossible to keep track of changes without a deep database. PR doesn’t just need to be pitching over email. Share relevant and timely data.

How To 241

How To Advertising Advertising Data 241

Polaris

NOVEMBER 17, 2014

Journalists have editors overseeing their work, correcting their typos or awkward language and often writing their headlines. Bloggers, on the other hand, don’t have an editor to pull them back before they rant about a bad pitch or other faux pas committed by a PR agency or brand. Bloggers don’t have an editor.

Media Relations 232

Media Relations Marketing Media Fashion 232

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Let’s face it, an agency search is arduous and time-consuming for both sides. We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. Sigh…it’s the age-old conflict.

SEO 200

SEO Pitching Agency Exercises 200

Sword and the Script

MAY 18, 2021

Fifty-three percent of journalists receive more than 50 pitches a week, and 28% receive more than 100 per week. Yet most journalists (69%) say only a quarter (or less) of the pitches they receive are relevant to their audiences.” Think about how much work that is: try writing a blog post every day – then add two more.

Study 179

Study Communications Survey Pitching 179

Cision

JULY 8, 2016

How can brands ensure their target audiences see and consume their content? Before you pitch, ensure you’ve found your brand’s voice and how it relates back to your culture. To avoid sounding cold or robotic, keep jargon and other internal lingo out of your pitch. Pro Tip: Leverage your owned media in pitches.

Case Study 192

Case Study How To Media Pitching 192

PRSay

NOVEMBER 12, 2020

Journalists want to do a great job and they want to write great stories. Get used to competing with COVID. “[The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I So just the fact that we have this all-consuming story has been a big change.”.

Journalism 211

Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts.

Writing 147

Writing Storytelling Pitching Creativity 147

Cision

DECEMBER 18, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. An Editorial Calendar Helps With Goal Planning.

How To 0

How To Content Marketing Conference Analytics 0

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

SEO 100

SEO Pitching Small Business Agency 100

Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. Approximately 79% of American consumers interact with brands on social media at least once a day, and nearly a third use social media to browse for new products to purchase.

Media 245

Media How To Report Social Media 245

ImPRessions - Crenshaw Communications

JUNE 7, 2019

The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

Agency 192

Agency International Internal Pitching 192

Flack's Revenge

OCTOBER 15, 2020

The irony is that pitches from startups often go ignored by major media. He tweeted: I rarely cuss in writing. Well-known businesses, such as Fortune 100s and companies with celebrity leadership, can reach a certain point where bad press will not affect consumer habits. It’s because well-known brands are safer stories.

Leadership 282

Leadership Social Media Facebook Trends 282

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

Whether you’re writing a byline or preparing for a gig, it’s important to understand your audience. A highly technical martech piece would be placed where a savvy mid-level executive would see it, not a consumer with no technical or martech experience. Here’s what I’ve learned as a musician and PR professional. Know your audience.

Pitching 193

Pitching B2B Examples Interviews 193

Presspage

OCTOBER 14, 2024

How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digital PR is over $1,000.

How To 78

How To Media Crisis Pitching 78

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. before sending any pitch.

Pitching 228

Pitching Agency Social Media Creativity 228

Marketwired

DECEMBER 8, 2015

Here are some of the top Do’s and Don’ts when pitching the media: Do reach out via email, and follow up if you haven’t received a response. Don’t tweet publically at a reporter asking them if they have seen your news or if they are interested in writing a story – it’s a public platform and reporters follow reporters. Click To Tweet.

Pitching 100

Pitching Report Media Writing 100