PRSay

JULY 20, 2021

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations.

Study 109

Study Consumer Company Privacy 109

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

It prides itself on being “the only newsletter where you’ll see Federal Reserve policy, Spotify streams, IPOs, and Shaquille O’Neal all in a single email.” . HARO is daily email newsletter outlining requests for sources or experts on specific topics from journalists, ranging from technology, healthcare, consumer and business.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Onclusive

FEBRUARY 22, 2018

After 10 years as a journalist I went to the other side … I became a spokesperson for the City of Chicago Department of Business Affairs and Consumer Protection, which allowed me to continue working with the media and tell good stories. Today, Mika runs TMI (The Mas Ink), a boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

Bianchi Biz Blog

OCTOBER 28, 2024

However, challenges such as market fluctuations, tax policy and political environment can impact business growth. At the same time, unbranded communication is emerging as an effective strategy to reach consumers, especially in sectors with strict regulations. million users TikTok : 74.14 million users YouTube : 61.39

Marketing 101

Marketing Crisis Local Internal 101

5W PR

FEBRUARY 17, 2025

Utilizing Multiple Communication Channels Different audiences consume information in different ways. By prioritizing consumer safety, recalling products, and maintaining open communication, the company was able to rebuild trust and maintain its reputation.

Crisis 78

Crisis Branding Brand Case Study 78

5W PR

MARCH 16, 2025

Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. According to Accenture, 83% of consumers are willing to share their data to create more personalized experiences.

Privacy 78

Privacy Marketing Advertising Advertising 78

5W PR

MARCH 27, 2025

Social proof through authentic customer voices carries more weight than traditional advertising, with 92% of consumers trusting peer recommendations over brand messaging. Rights Management and Content Governance Clear policies around UGC rights and usage protect both brands and creators.

System 88

System Tools Policies Measurement 88

ImPRessions - Crenshaw Communications

MAY 7, 2020

Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Phil covers consumer goods, retail, and restaurants for Fortune, focusing on how large companies like Walmart and JCPenney are changing to stay relevant in the industry. . Steven Barr @steven_j_barr .

Retail 245

Retail Twitter Real Estate Trends 245

Melissa Agnes

OCTOBER 23, 2014

Whatever the situation may be, the consumer has lots of power, and you should avoid upsetting them any further. Thus, it is beneficial to check the policies and procedures of the particular website hosting the bad review. Some websites have very strict policies, in particular those that do not allow any review to be removed.

How To 250

How To Policies Reputation Engineering 250

Melissa Agnes

JULY 10, 2014

By all means, Yelp is an overall great resource for consumers. In this same survey, 67% of consumers said they read up to six reviews about a business. If most consumers trust reviews and two-thirds of them are satisfied after reading several reviews, it is easy to imagine the impact of a false and defamatory review.

How To 200

How To Guidelines Wikipedia Policies 200

Axia PR

MAY 3, 2021

Embed your website’s privacy policy with better SEO and SERP and get rewarded by Google. Consumer behaviors are constantly fluctuating online. Most companies are inclined to focus on these gathered analytics of consumer behavior. This helps build a mutual bond with your target audience based on trust and clarity.

Privacy 62

Privacy Policies Web SEO 62

Onclusive

AUGUST 22, 2017

Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Media Training.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Agility PR Solutions

JANUARY 16, 2022

Mixing business and politics these days is akin to walking through a minefield—and in 2021, corporate political action committees (PACs) suspended contributions and reassessed their policies. Yet consumers generally want brands and businesses to be more outspoken on societal issues, no matter how controversial.

Corporate 148

Corporate Policies Conference Survey 148

Prohibition

FEBRUARY 18, 2025

In response, consumers have gravitated towards more affordable options, with ‘pocket sized’ or ‘crafty’ toys which are usually priced under 10. Notably, 80% of all toys sold were priced below 15, highlighting a clear consumer preference for cost-effective entertainment.

Marketing 62

Marketing Fashion Policies Consumer 62

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

It’s time-consuming, and time is the basis for our compensation in most cases. In two randomized experiments involving both the general public and so-called “elites”, researchers found that op-ed content had a measurable and lasting effect on people’s views among both the general public and policy experts.

SEO 227

SEO Agency Policies Reputation 227

5W PR

MARCH 12, 2025

According to a 2023 PwC survey, 85% of consumers say they’re more likely to trust brands that consistently demonstrate ethical behavior. Research from BrightLocal shows that 88% of consumers trust online reviews as much as personal recommendations.

Case Study 78

Case Study Branding Brand Ethics 78

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

He covers security issues related to the White House, government policy and election security, along with breaking news. Laura covers cybersecurity and privacy with a consumer focus at CNET. Politico) Eric Geller | @ericgeller. Eric Geller is a security reporter at Politico. Motherboard/Vice) Lorenzo Franceschi-Bicchierai | @lorenzofb.

Twitter 221

Twitter Report Privacy Government 221

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Knowing where a company fits into the ecosystem is essential to differentiation.

Enterprise 261

Enterprise Privacy Government Software 261

Deirdre Breakenridge

MAY 20, 2019

Implementing policy is important because it shows a leader is willing to take action and make change. If the suggestions above strike you as time-consuming, it’s because they are. Lesson 3: Public diplomacy is about showing AND telling. But a leader must also ensure the public is aware of what she has done.

Publicity 304

Publicity Internal International Policies 304

Cision

DECEMBER 1, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. But they kick it up a notch, too, by focusing on their value to consumers. The Social Butterfly.

Examples 225

Examples Insurance Insurance Fashion 225

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2016

For those who work in B2B tech or consumer public relations, the next couple of days may not be spent pitching media stories about software or healthy snacks. Think about angles for post-election stories where your client has a particular POV or is in an industry that the new administration policies will touch.

Policies 204

Policies Software B2B Report 204

5W PR

MARCH 8, 2024

Economic uncertainties from the past still affect consumers’ spending habits and their loyalty to brands. During economic downturns, consumers become wary, seeking brands they can confide in, brands they believe in. Consumers seek brands that offer solutions, not just products. That’s where authenticity reigns supreme.

Consumer 78

Consumer How To Customer Service Policies 78

PRSay

JUNE 4, 2024

It sounds like the consumer brand that uses its voice to advocate for equality and demonstrates what that means with its corporate donation strategy. And it does not act like the gay-friendly consumer brand that waves a Pride flag in June while running away from their record of advocacy in every other month of the year.

Government 209

Government Employee Insurance Insurance 209

Cision

MARCH 22, 2017

Disrupt by making your brand’s voice heard on a particular advocacy, policy or political issue. “73 percent of consumers would switch brands if a similar brand supported a good cause.” This increases the amount of listeners that will be able to identify on a personal level with the story you’re telling.

Communications 209

Communications Policies Storytelling Groups 209

NewsWhip

NOVEMBER 20, 2024

Meanwhile, consumers are probably not thinking about your DEI policy when they buy your product. At the same time, half of Congress might disagree with your policy, investors care from an ESG rating perspective, and the media isn’t paying attention until it becomes a crisis.

Data 78

Data Storytelling Policies Employee 78

Prowly

JANUARY 23, 2025

TRY PROWLY'S MEDIA DATABASE FOR FREE Task #2: Writing pitches to trade media Trade media cycles are longer than for consumer outlets, so you should have the time to prepare hyper-targeted pitches. Remember that trade media is more deliberate than consumer outlets. Create a purpose-driven campaign aiming to impact public policies.

Pitching 104

Pitching How To Media B2B 104

Onclusive

MARCH 9, 2023

As policies on protections for women & minorities have been passed by governments over the years, gender inequality and workplace fairness have become top news stories. A brands reputation and values are becoming an ever-important factor for consumers. What stories and news are you focusing on?

International 195

International Internal Branding Brand 195

PRSay

JUNE 15, 2022

At the same time, America is seemingly more divided than ever, with a vocal minority favoring anti-LGBTQ policies and threatening boycotts against those who speak out in favor of equality, and a majority becoming more vocal about their rising expectations for responsible corporate and organizational action on LGBTQ advocacy.

Policies 166

Policies Community Corporate Enterprise 166

5W PR

JANUARY 1, 2023

These days, a lot of consumers have started putting a lot of importance on social responsibility, and have shown that they are willing to do business with, and support companies that care about sustainability and social issues.

Reputation 158

Reputation Corporate Policies Ethics 158

Melissa Agnes

AUGUST 12, 2014

Yet the 2014 Edelman Trust Barometer shows that consumer trust in executives (and government) is at an all-time low. Identify the risks and develop policies for preventing and managing these risks. In today’s “trust economy”, your company’s reputation is your most valuable asset. What happens when someone disagrees with you?

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

Cision

DECEMBER 4, 2017

In short, Gitlab treated this disaster as an opportunity to connect with their consumers as well as employees. Irrespective of the magnitude of the crisis, you will need to make a few quick changes in your marketing strategy, work policies, communication channels and even management to mitigate the brand ’ s reputation.

Crisis 271

Crisis Branding Brand How To 271

Cision

MAY 25, 2016

Starting there will help communicators connect not only with their clients, be those internal or external, but also tell stories that engage investors, customers, readers and policy-makers. For example, marketers are moving quickly into creating virtual reality content, even though VR is able to reach a relatively tiny base of consumers.

Enterprise 227

Enterprise Groups Policies Conference 227

Deirdre Breakenridge

FEBRUARY 8, 2019

Leading the chat session that day will be our special guest and co-host, Rebecca Primis ( @RebeccaPrimis ), director of marketing at the State Policy Network (SPN). Let’s start big: How is comms for issues different than, say, PR for consumer products? You can learn more about Rebecca and her experience here.

Policies 157

Policies Community Twitter Blogging 157

ImPRessions - Crenshaw Communications

OCTOBER 25, 2018

A consumer boycott of Campbell’s and its many brands due to a tweet by a “soup Nazi”(as one critic called Johnston), is a recipe for more than heartburn. What’s more, it comes as the company is under pressure from shareholders. Make your values clear.

Crisis 213

Crisis Government Public Affairs Crisis Management 213

Melissa Agnes

JUNE 17, 2014

Established for consumers to air complaints about businesses and individuals, Ripoff Report operates under a strict policy, in which the website will not remove any content, no matter how inaccurate, disparaging or damaging it may be. First, Ripoff Report.

Wikipedia 210

Wikipedia Reputation Report Google 210

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Anheuser Busch seemed to take on immigration policy, however indirectly, in another Super Bowl spot. The competition for consumer mindshare has meant that marketers realize the value of engagement created by influencer relationships. Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban.

Trends 185

Trends Storytelling Corporate Leadership 185

Agility PR Solutions

DECEMBER 27, 2018

Despite rising polarization on refugee policy in the United States, research shows that consumers—particularly millennials—prefer brands that commit to helping refugees, according to a new report from the NYU Stern School of Business and the Tent Partnership for Refugees. consumers to analyze how consumers […].

Consumer 60

Consumer Branding Brand Policies 60