Beyond PR

MARCH 20, 2018

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm?

Privacy 69

Privacy Brand Branding Instagram 69

Contently - Strategy

APRIL 14, 2021

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. ” As a result of such concerns, consumers are disabling cookies, using ad-tracking and ad-blocking software, and complaining to regulators. For brands, however, it means a paradigm shift. In the U.S.,

Privacy 102

Privacy Google Advertising Advertising 102

Stephen Waddington

JANUARY 12, 2022

Key challenge for this year is for news media to reengage, as well as build deeper relationships with regular news consumers. Hardening privacy rules related to first- and third-party data, along with concerns over misinformation are bringing revenues back to trusted brands.

Report 122

Report Media Journalism Privacy 122

Wadds Inc.

JUNE 19, 2023

Organisations must review the potential impact on the fundamentals of their business and keep ahead of policy development. This includes bias, copyright, privacy, and misinformation. Professional advisory and policy work is an obvious opportunity. The explosion in tools isn’t sustainable.

Publicity 105

Publicity Policies Training Engineering 105

The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. 53% of consumers say that they prefer to read a mix of positive and negative reviews from a business when buying online. Therefore, having online reviews is crucial for your business’s success.

Policies 92

Policies Construction Reputation Privacy 92

Solo PR Pro

JUNE 12, 2018

The revelations about Cambridge Analytica come at a time when organizations have made privacy changes to comply with the EU General Data Protection Regulation (GDPR), that reshapes privacy laws across Europe (and has an impact around the globe). How do you deal with “the privacy paradox” as Mary Meeker describes it?

Privacy 40

Privacy Data Ethics Policies 40

5W PR

APRIL 28, 2021

With increasing consumer concern over privacy and new I-phone opt-in requirements, CMOs face a mounting challenge. 32% expressed a need for clear management policies relating to consent and privacy. Access to good data has allowed marketers to generate meaningful content and personalized messages.

Data 88

Data Privacy Survey Policies 88

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment. Security policies and controls. Ideally, company leadership has had the foresight to engage a PR firm well ahead of any potential events or circumstances that have the potential for negative reputation impact.

Company 136

Company Interviews Reputation Privacy 136

5W PR

MAY 16, 2024

Leverage experience Fintech is a relatively new player, and data breaches can be a concern for some consumers. Transparency is key Clearly communicate robust cybersecurity measures and data privacy policies. Highlight industry certifications and ongoing efforts to safeguard customer information.

Banking 78

Banking Financial Privacy Mobile 78

PRSay

SEPTEMBER 26, 2022

consumers don’t trust companies to use their data ethically. That data can then be sold to data brokers and used to target consumers with certain messages. Overall, it’s about creating policies that set a standard for the organization — not just [regarding] communications data, but data across the organization,” Ewing said.

Ethics 60

Ethics Data Privacy Publicity 60

Waxing UnLyrical

JANUARY 26, 2011

These “sponsored stories&# will only appear in the news feeds, and sidebar ads, of your Facebook friends, based on your privacy settings. We require applications to respect your privacy, and your agreement with that application will control how the application can use, store, and transfer that content and information. (To

Facebook 108

Facebook Privacy Twitter Social Media 108

MaccaPR

FEBRUARY 19, 2018

Every corporation that has multiple locations – franchised or company-owned (and CrossFit has over 13,000 affiliates worldwide) – must have a social media policy that guides remote employees and managers in what’s acceptable to share online. CRISIS LESSON #3: MONITOR YOUR OWN COMPANY’S SOCIAL MEDIA POSTS AS YOU MONITOR YOUR CONSUMER’S.

Instagram 98

Instagram Crisis Local Privacy 98

Mindful Marketing

DECEMBER 14, 2018

Autosomal tests appear to be the most popular of the three, as they’re the ones we most often see advertised, with consumer-friendly price points between $49 and $99. Considering how much many consumers spend on a dinner out, a concert, or a ballgame, a genetic test seems like a pretty good deal.

Policies 70

Policies Government Data Insurance 70

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging. ” ~ Prof.

Writing 189

Writing Communications Marketing B2B 189

Stephen Waddington

JUNE 23, 2019

The conversation about user privacy is growing louder. Regulators are mandating policy such as GDPR in the EU. Platforms are attempting to get ahead of the issue by improving privacy management. . #8 Splinternet: multiple internets The internet is fracturing along the lines of platforms and local regulation.

Report 81

Report YouTube Privacy Web 81

Stephen Waddington

SEPTEMBER 12, 2017

It’s clearly priced aggressively to appeal to tech curious consumers. Okay Google, what about privacy? I recommend you check out the privacy policy for any device. It’s a new category of home computing device that includes the Echo from Amazon. The device is the size of a large mug. Set up is straightforward.

Google 0

Google Privacy Wikipedia Transportation 0

Reputation Us

SEPTEMBER 11, 2019

The study will also explore the variables of trust and confidence consumers have after a result of a cyber incident. DHM Research is a non-partisan and independent public opinion and policy research firm with offices in Portland and Washington, D.C. More information is available at ReputationUs.com. About DHM Research.

Survey 74

Survey Reputation Corporate Banking 74

Shift Communications

JUNE 19, 2015

The underlying purpose was straight forward – that word-of-mouth advertising campaigns online should, in fairness to consumers, disclose when someone writing a review, talking about a product or otherwise promoting a product of business, was being paid or compensated for their services. Monitor what they’re doing on your behalf.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Mindful Marketing

JANUARY 1, 2022

It also offered this statement , “TikTok has taken industry-first steps to protect teens and promote age-appropriate experiences, including strong default privacy settings for minors." The notion of protecting teens is certainly good; however, it’s hard to know what “industry-first steps” are.

Privacy 71

Privacy Social Media Trends Video 71

Shift Communications

MARCH 22, 2016

Apple has made Privacy/Policy/Security Everyone’s Concern: Throughout interactive, there were a multitude of conversations on encryption, consumer privacy and government involvement in private sector product development. Passcode: Lessons on Security and Privacy from SXSW.

Privacy 60

Privacy Hotels Film Data 60

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Adherence to privacy regulations.”. Old and new tasks. Giving voice.

Communications 120

Communications Crisis Internal International 120

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. Facebook will be using statistical models to try and make up for lost data from iOS14 users. Olivia Carroll.

Advertising 52

Advertising Advertising Web Privacy 52

Flatiron Communications

OCTOBER 22, 2015

Maybe I’m naive to think that some semblance of privacy remains in my digital life. ” I looked at Goggle’s terms of service under “privacy,” and did not see any plain (i.e., Of course they have the right to read your emails, and have been doing so for ten years.”

Privacy 28

Privacy Google YouTube Advertising 28

Contently - Strategy

JULY 3, 2024

Generative AI is creating new content at a rapid pace — not just consuming and processing existing content. When AI applications improve fairness, equity, and privacy in society, they can be an extremely useful and productive cornerstone. One of the most exciting and potentially game-changing applications is generative AI.

Ethics 52

Ethics Guidelines Government Content Marketing 52

Practical Law Construction

APRIL 20, 2022

Not all charging networks are accessible to consumers. The policy to foster competition between providers while also encouraging private sector investment has also had an impact on the EV charging sector. These include: Accessibility and interoperability issues. Fostering competition between providers vs private sector investment.

Government 52

Government Mobile Data Local 52

Ethical Voices

AUGUST 21, 2023

Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations? Tell me more about Cision’s AI ethics policy. Why don’t we just dive right in?

Agency 81

Agency Publicity Ethics Analysis 81

Ethical Voices

APRIL 17, 2023

economic policy, so I figured out some stuff along the way. We need to be focused on transparency, fighting misinformation and disinformation, and be really respectful of privacy. What about in terms of privacy? We have the ability to gather so much information on consumers. But you know what?

Enterprise 69

Enterprise Ethics Engineering Technology 69

The Hoffman Agency

MARCH 11, 2019

Many businesses, of course, rely on collecting, analysing and using personal data to succeed — for instance in marketing and customer service — and the concern was that GDPR would see this ability significantly limited, as consumers opted-out (or declined to opt-in) to their data being collected used in these ways.

Data 28

Data Agency Industry Privacy 28

ImPRessions - Crenshaw Communications

APRIL 3, 2019

In consumer technology, it’s the norm for sales to slow and profits to erode over time. To compound matters, Apple started 2019 with another type of stumble – in data privacy, where it has worked hard to build a reputation as a champion for consumers while Facebook suffers one scandal another over its handling of user data.

Wireless 156

Wireless Privacy Engineering Reputation 156

PR in High Definition

MARCH 6, 2018

This ‘old-Instagram’ feature will be a winner but be aware that a clause in its privacy policy suggests the company may still use your data for advertising in some capacity. The post Vero: first impressions and opportunities for consumers and businesses appeared first on Firefly Communications.

Consumer 63

Consumer Instagram Advertising Advertising 63

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2019

Facebook’s clumsy handling of its data privacy scandals has been a PR and government relations disaster. Google, too, faces data privacy challenges, as well as periodic revolts by its own workforce. Take data privacy, for example. The privacy implications are clear, but no one’s really pressing the case.

Privacy 165

Privacy Retail Government Google 165

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

They quickly adjusted their projections and looked forward to four years of deregulation and business-friendly policies. Just as consumers have learned to exercise their buying clout, so have large advertisers. For many American businesses, the election of Donald Trump was a surprise, but not an unhappy one.

Corporate 149

Corporate Policies Privacy Construction 149

Stern + Associates

MAY 20, 2022

It is not unusual for regulators to clash with technology companies when trying to establish policies for protecting citizens as well as the rights of the company. Zittrain’s work spans privacy, competition, governance, and security – and goes beyond the written word. In a June 15, 2021 testimony to the U.S.

Company 62

Company Privacy Policies Government 62

Prohibition

MAY 9, 2023

However, the app has recently come under scrutiny and faces a potential ban in the US and UK due to concerns over data privacy and national security. TikTok’s Potential Ban in the US and UK TikTok’s future has been uncertain in recent months due to concerns over data privacy and national security.

Privacy 62

Privacy Social Media Viral Instagram 62

ReimaginePR

SEPTEMBER 21, 2016

Consumers will have no choice but to comply and stay within the boundaries of the new police state that used to be known as the wide open web. For example, Australia’s privacy laws safeguard against personal data being stored offshore where it’s out of the law’s reach, but this would be in direct violation of the TPP.

Telecommunications 120

Telecommunications Privacy Software Data 120