Steve Barrett on PR

JULY 22, 2016

Consumer companies of all types are assessing their big broadcast and print media buys to see if there are more effective ways to spend their marketing money.

Television 60

Television Print Consumer Company 60

Cision

JUNE 29, 2015

Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Comparison 120

Comparison Television Print Social Media 120

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. What are you most excited for in your new role as director of communications at Klick Communications?

Television 120

Television Travel Tourism Pitching 120

Bianchi Biz Blog

JUNE 27, 2024

This is fueled by its fast-growing economy, diverse workforce, and dynamic consumer base, driven by a young population. With a broad consumer base, PR plans require strategically tailored campaigns to resonate with regional needs and nuances.

Meeting 90

Meeting Print Marketing Local 90

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. Yes, there is still print and broadcast media.

Pitching 150

Pitching Radio Newspapers Print 150

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Television news and online sources have seen significant upticks against a trend of decline. The future of news is complicated.

Newspapers 103

Newspapers Print Local Television 103

Wadds Inc.

SEPTEMBER 14, 2024

We knew the shift from traditional print and television news sources to digital was well underway, but digital has become the dominant source of news consumption for the first time. News media is an important means of engagement for public relations practice because it is consumed by 96% of UK adults.

Media Relations 84

Media Relations Television Mobile Media 84

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Understand the Future – Thought leadership begins with truly understanding the industry you operate in and the challenges that consumers and companies face alike. How to do that?

How To 149

How To Social Media B2C Television 149

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

What’s more, many Indian consumers are more comfortable reading product information in their regional language. In India, which features a rich variety of vernacular languages, marketers and brands must constantly innovate to know their audience, build insights to create content in the right context and connect with consumers. .

Mobile 156

Mobile Local Technology Television 156

Cision

JULY 2, 2015

Rather than having a print publication that hosts many stories and viewpoints, social media exposes people to stories that are being shared by their social connections, who often share similar viewpoints, beliefs and values. Journalism carries political weight – it influences the perspectives of its consumers and consequently their behavior.

Journalism 120

Journalism Facebook Social Media Consumer 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

television networks have created in 30 years. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. More than 500 million hours of videos are watched on YouTube each day.

YouTube 136

YouTube Video Training Survey 136

Cision

OCTOBER 14, 2015

For example, there may be a biological cause behind the growth of media sensationalism and polarizing media invective; information overload can create a state of emotional arousal that draws consumers to more emotionally-laden content. For example, they are more likely to turn to newspapers (print or online) for local news.

Journalism 120

Journalism Trends Print Local 120

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 107

Marketing Newspapers Print Corporate 107

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Television shows cut to a new angle on average every 3 seconds or so. This is shot as if done by a television station. It lets a television or video outlet run your answers cutting in their anchor asking the questions.

Media 120

Media Television Video Print 120

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Government 151

Government Crisis Energy Community 151

5W PR

APRIL 13, 2025

Successful emotional campaigns often center around: Personal transformation Overcoming health challenges Achieving wellness goals Living life more fully Helping loved ones thrive Contributing to community wellbeing For example, Fenty’s PR strategy includes educational content that empowers consumers to take control of their health naturally.

Branding 78

Branding 78

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. So, how did the ads do this year?

Sports 86

Sports Television Advertising Advertising 86

5W PR

JANUARY 17, 2020

For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions. However, media impressions are not limited to television or print media. To get to that level, you need to work on engagement.

Measurement 78

Measurement Publicity Television Analytics 78

Beyond PR

JUNE 30, 2016

While some publications have reduced print frequency in the face of the changing media landscape, the amount of content being produced by their newsrooms has not changed. Moreover, they usually share each print copy with at least one other person, so distribution is maximized. It has gone digital.

Radio 69

Radio Newspapers Print Media 69

Cision

SEPTEMBER 10, 2015

Certain kinds of smart televisions can “overhear” conversations. Horizon Trends: 3D printing, everyday use of drones, and strong artificial intelligence. While this could create a much safer world, the IoT is also creating more opportunities for hackers to exploit potential vulnerabilities.

Trends 120

Trends Mobile Web System 120

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach.

Social Media 120

Social Media Marketing Media Study 120

Maxim Behar

MAY 13, 2024

Twenty to twenty-five years ago, we fought for diversity of opinions on television and in newspapers. An established media outlet - a newspaper, television, television channel, or radio - can also publish wrong information. Theoretically, you can buy a newspaper or a television channel and influence it.

Social Media 64

Social Media Newspapers Television Radio 64

Shift Communications

JULY 25, 2016

Consumers know brands ultimately only want one thing. So when they do pander to consumers, it’s easy to forget that it’s paid adverts. In many ways, the immediacy of social is filling in the gap that traditional print used to serve. However, traditional media is evolving as it continues to explore how people consume media.

Social Media 60

Social Media Media Television Print 60

Marketwired

APRIL 12, 2016

This harkens back to the early days of television when the hosts or the actors you were watching would pitch the product themselves. Whereas if someone were reading about something like that in a print publication, you have to remember the podcast, write it down – there’s a lot more steps.”.

Advertising 100

Advertising Advertising Television Radio 100

The Stalwart Blog

FEBRUARY 9, 2017

There are some experienced, highly talented, television journalists over there who will be counted among the unemployed. This drop was due entirely to print circulation, which declined by 9 percent, while digital circulation increased by 2 percent. It’s sad in many respects. This is only the beginning. Here’s why.

Television 60

Television Local Print System 60

Bianchi Biz Blog

APRIL 29, 2024

This includes print newspapers, digital news sites, television, and radio stations. QQ.com Stheadline.com Thus, having specific media or influencers on consumer or corporate contents that can land on Yahoo HK would be a good way to click-off a consumer / corporate communications campaign.

Marketing 92

Marketing Local Crisis Management Internal 92

Ethical Voices

JANUARY 30, 2023

My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. I had a real hard time with that because as a consumer what I saw was what it looked like.

Ethics 92

Ethics Journalism Radio Television 92

Beyond PR

MARCH 1, 2018

But today, consumers don’t think and move in packs any longer. There are 500+ scripted television programs, millions of potential “news” sources and almost every song ever written can be conjured by asking a speaker/jukebox to play it. There is no consumer mob these days. This plan worked, for a long time.

Media 73

Media Measurement Enterprise Television 73

Sword and the Script

MAY 21, 2016

In 2015, there are literally hundreds of channels where consumers access content.”. In his latest book, Content, Inc., It’s this growth in channels that’s reshaped marketing strategy so dramatically, particularly in the digital space.

Social Media 72

Social Media Marketing Media Content Marketing 72

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. To a great extent, PR experts need to know the target consumer, their traits, media consumption habits, preferences, everything.

Print 64

Print Social Media Web Television 64

MaccaPR

MAY 23, 2018

I had the privilege of attending the 2018 PR Bootcamp: Media Relations Conference hosted by New Product Events in New York City, where we heard editors and producers of major consumer-facing publications and television shows reveal how PR professionals should (and should never) approach them with stories. Consider the Medium.

Pitching 82

Pitching Print Journalism Local 82

Mindful Marketing

NOVEMBER 16, 2019

Also, any organization that wants to stay in existence must remain relevant to the next generation of ‘consumers.’ In 1452, Johannes Gutenberg printed 180 copies of the now famous Gutenberg Bible. For instance, radio and television have allowed people to share religious information with others thousands of miles away.

Print 71

Print Technology LinkedIn Mobile 71

Sword and the Script

NOVEMBER 29, 2016

It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. In broadcast television, you had three choices – ABC, CBS or NBC. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

PRSay

AUGUST 12, 2016

Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. Information overall is consumed differently because of social and the competition among stories today grows stronger each day.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Bad Pitch Blog

JULY 14, 2009

Bad Pitch Blog customer service training focus groups good PR metrics Neilsen Media spokesperson training television on mp3' The best PR programs are those that find messages that work with the media and key audiences, and deliver them through the channels that reach their audiences most effectively. Unbranded educational sites?

Training 46

Training Groups Customer Service Television 46

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Exhibit A: Starbucks.

How To 48

How To Media Print Real Estate 48

Bianchi Biz Blog

AUGUST 22, 2024

Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail. Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. of Italians.

Fashion 70

Fashion Automotive Marketing Public Affairs 70