Prowly

JANUARY 23, 2025

Prowly enables you to monitor print, social media, broadcast, and online outlets. Get instant access to print-only publications and licensed sources hidden behind paywalls. If theyve accepted your pitch, share additional content for publication like videos, graphs, and data visualization. Do: Keep it simple and valuable.

Pitching 104

Pitching How To Media B2B 104

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

Prowly

APRIL 10, 2025

The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels. Track mentions in blogs, forums, print, and broadcast media. Consider using social media ads and Google Ads to show up in front of more consumers and increase your overall footprint.

Branding 104

Branding Brand How To Measurement 104

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. or (what we particularly like) regular, ongoing consumer and other surveys to produce usable, newsworthy data. I’ve been at Crenshaw for five years and I really love that no two days are alike!

Communications 253

Communications Data Local Survey 253

5W PR

NOVEMBER 2, 2022

Short videos that are captioned and are not more than eight seconds in duration are helpful in hooking them as viewers. For millennials, a recommendation from a friend can be more effective than a print ad. The post Understanding the millennial consumer appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Consumer 78

Consumer Print Social Media Advertising 78

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise.

Communications 190

Communications Journalism Advertising Advertising 190

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Video is never, ever going away. The research continues to reinforce that video is king and smart marketers will continue to find innovative ways to incorporate it into their programming. 45% of people watch more than an hour of Facebook or YouTube videos a week. More video content is uploaded in 30 days than the major U.S.

YouTube 136

YouTube Video Training Survey 136

Sword and the Script

OCTOBER 5, 2021

Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package.

Software 182

Software Tools Print Technology 182

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. Video- and image-based content fell slightly behind with 11.5 Carol Ladwig of Snoqualmie Valley Record says, “video- and image-based and multimedia (content) all provide more access points into a story, for more diverse readership.”

Trends 120

Trends Mobile Media Print 120

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. For example, let’s say we filmed a great video for a client. Anytime a consumer comes across your brand, it should be the same, easily recognizable experience.

Print 120

Print Tourism Transportation Film 120

Prowly

FEBRUARY 20, 2025

Being featured in print or broadcast can enhance your credibility, be perceived as more prestigious, andmost importantlyhave a longer-lasting impact than a simple post or tweet. With Prowly, you can track both print and broadcast mentions alongside digital coverage, ensuring a comprehensive media monitoring strategy.

Writing 104

Writing Communications How To International 104

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand. Influencer marketing creates trust. In nearly any category peer recommendations can play a pivotal role in a buying decision.

B2B 191

B2B Social Media Radio Fashion 191

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Find creative ways to make the standard announcement. When possible, mix media.

Instagram 159

Instagram Reddit Transportation Creativity 159

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. video marketing important, good video pr, best pr video.

Video 62

Video Strategy SEO Engineering 62

Landis PR

APRIL 12, 2021

The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. So stories tend to be tight, with an emphasis on video. We’ve got video of some sharks attacking a whale outside the Golden Gate!”

Meeting 98

Meeting Media Print Enterprise 98

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

What’s more, many Indian consumers are more comfortable reading product information in their regional language. In India, which features a rich variety of vernacular languages, marketers and brands must constantly innovate to know their audience, build insights to create content in the right context and connect with consumers. .

Mobile 156

Mobile Local Technology Television 156

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Great broadcast quality high-definition video. Interviews – Q & A on video. Have an awesome video. But there are other reasons why video is important. Video is among your most powerful tools.

Media 120

Media Television Video Print 120

Stephen Waddington

MAY 9, 2020

Most outdoor, experiential, events, meetings and print simply don’t work. Consumers have access to the same media and channels. A series of Greggs It Yourself video recipes have been shared widely. The Bigger Picture is a photographic and video agency in the North East of England. It’s proved popular in our household.

Branding 157

Branding Brand Travel Government 157

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. The future of news is complicated.

Newspapers 103

Newspapers Print Local Television 103

Cision

JUNE 29, 2015

Articles and paragraphs are becoming smaller and photos and videos are increasingly being utilized to tell stories. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. Consequently, more publications are integrating visuals into their news.

Comparison 120

Comparison Television Print Social Media 120

Wadds Inc.

SEPTEMBER 14, 2024

We knew the shift from traditional print and television news sources to digital was well underway, but digital has become the dominant source of news consumption for the first time. News media is an important means of engagement for public relations practice because it is consumed by 96% of UK adults.

Media Relations 84

Media Relations Television Mobile Media 84

PRSay

AUGUST 23, 2016

If you use the internet frequently, you will probably say that pictures and videos are an important part of the experience. The emergence of pictures and videos on the web. More speed over time also created the possibility to include videos. *This article was provided by Cision , a PRSA partner. But just how important are they?

Video 60

Video Financial Infographics Web 60

PRSay

AUGUST 10, 2016

If you use the internet frequently, you will probably say that pictures and videos are an important part of the experience. The emergence of pictures and videos on the web. More speed over time also created the possibility to include videos. *This article was provided by Cision , a PRSA partner. But just how important are they?

Video 60

Video Financial Infographics Web 60

Sword and the Script

JULY 7, 2020

PR tech mentions Here is a glance at some of the other announcements from the PR tech community in the last month: Cision “partnered with print suppliers” to provide its customers with “print clips from regions across the world including Europe, Africa, Latin and Central America, Caribbean, Asia, and [the] Middle East.”

Technology 129

Technology Publicity Software Print 129

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Government 151

Government Crisis Energy Community 151

Sword and the Script

DECEMBER 22, 2020

B2B prospects consume 11 or more pieces of vendor content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Video performs best on Instagram. “A Content Marketing Statistics from 2020. Source: PR Tech Sum July ).

Survey 183

Survey Marketing B2B Study 183

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Storytelling can come to life in written, audio or video forms, or in a blend of all three. Now it’s time to make your strategy a reality.

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

OCTOBER 14, 2015

For example, there may be a biological cause behind the growth of media sensationalism and polarizing media invective; information overload can create a state of emotional arousal that draws consumers to more emotionally-laden content. For example, they are more likely to turn to newspapers (print or online) for local news.

Journalism 120

Journalism Trends Print Local 120

Communications Conversations

JULY 2, 2019

10,000 followers would net you 19 followers consuming your content. Heck, you’re better off printing the tweet and posting it in the bathroom stall! Maybe even experimenting with LinkedIn video. By my math, that means any post you make has a good chance of being seen by just 73 followers. What about you?

Social Media 123

Social Media Marketing Media LinkedIn 123

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. This is based upon comparative sales data between 49 annual print ads and three annual TV ads that run on Black Friday, Christmas and Father’s Day.

Social Media 120

Social Media Facebook Twitter Print 120

ImPRessions - Crenshaw Communications

JULY 21, 2016

Whether you work in B2B tech or consumer public relations , most would agree that the advent of Profnet and HARO as online “connectors” of reporters and good stories has been a boon to the industry. And don’t forget the cat videos! Dislikes: Pokemon Go.

Agency 120

Agency Pitching Print Storytelling 120

5W PR

JULY 15, 2020

Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • There’s no reason to stress about typos that were printed on 100 physical copies of materials. If consumers and journalists trust the company, they’ll want to follow and work with it in the future.

How To 176

How To Media Guidelines Pitching 176

5W PR

MAY 4, 2023

Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product. This strategy is effective across various marketing channels like social media, print ads, and TV commercials. Brands use the past to resonate with consumers and evoke nostalgia.

Film 88

Film Marketing Consumer Fashion 88

Prowly

FEBRUARY 3, 2025

Brand recognition refers to the ability of consumers to identify a brand based on visual or auditory elements, such as logos, jingles, slogans, packaging, brand colors, and similar things, without needing to hear the brand's name. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Branding 104

Branding Brand How To Measurement 104

Prohibition

FEBRUARY 15, 2023

From producing video content for a range of clients across a variety of B2C and B2B sectors including influencer shoots , PR activations and even a TV advert, to creating stand out social media campaigns and branding activity – we’ve created content that we’re extremely proud of.

B2C 62

B2C Creativity Energy Print 62

ReimaginePR

JULY 11, 2016

Content marketing includes everything you say in person, print, online and in video. YouTube/Vimeo videos. The answer is a definite YES, but it won’t be as time-consuming as you’re probably envisioning. At its heart, it’s a conversation between your brand and its audience (or potential audience). Social media posts.

Content Marketing 120

Content Marketing Marketing Writing Strategy 120