PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 1, 2023, a new law called the California Privacy Rights Act will take effect, expanding and amending the existing California law.

Privacy 78

Privacy Data Marketing Retail 78

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

Beyond PR

MARCH 20, 2018

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm?

Privacy 69

Privacy Brand Branding Instagram 69

Agility PR Solutions

DECEMBER 14, 2021

Brands and retailers are getting savvier about their engagement practices, but new research from mobile app experience firm Airship reveals that consumers too are getting more knowledgeable about the degree to which they’re willing to interact.

Consumer 78

Consumer Privacy Brand Branding 78

Agility PR Solutions

OCTOBER 23, 2019

consumers may have concerns about privacy, but nearly 3 in 4 are happy to share their personal data for a discount or exclusive offer. However, when it comes to data privacy, brand and business marketers face a much bigger battle, according to new research from Deloitte. Privacy is at an inflection point in retail, […].

Privacy 60

Privacy Brand Branding Retail 60

Agility PR Solutions

OCTOBER 8, 2018

The post New research reveals consumers have mixed views on social commerce appeared first on Agility PR Solutions. The post New research reveals consumers have mixed views on social commerce appeared first on Agility PR Solutions. The […]. The […].

Consumer 66

Consumer Privacy Retail Social Media 66

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

Tell the journalist you enjoyed their piece on retail media networks or thought an article on data privacy was interesting. Following top journalists, consuming their content consistently, and reacting to it in meaningful ways will help when it comes to personalizing any outreach. Time to fix that. Personalize the subject line.

Pitching 156

Pitching How To Media Privacy 156

Contently - Strategy

APRIL 14, 2021

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. ” As a result of such concerns, consumers are disabling cookies, using ad-tracking and ad-blocking software, and complaining to regulators. For brands, however, it means a paradigm shift. In the U.S.,

Privacy 102

Privacy Google Advertising Advertising 102

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. For one thing, a new generation of consumers are demanding more than just a bigger smartphone or a new flavor of sparkling water.

Marketing 173

Marketing Creativity Storytelling Privacy 173

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

Tell the journalist you enjoyed their piece on retail media networks or thought an article on data privacy was interesting. Following top journalists, consuming their content consistently, and reacting to it in meaningful ways will help when it comes to personalizing any outreach. Time to fix that. Personalize the subject line.

Pitching 156

Pitching How To Media Privacy 156

Stephen Waddington

JUNE 2, 2018

Internet usage, voice innovation, the impact of search and social on the marketing funnel, the modernisation of retail, and the future of work are all highlights from the report. 4 Voice innovation Voice recognition services have crossed the 95% accuracy threshold deemed acceptable for consumer usage. No surprises.

Report 92

Report Trends Retail Marketing 92

ImPRessions - Crenshaw Communications

MAY 18, 2018

The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage.

Brand 149

Brand Branding Storytelling B2B 149

Prohibition

SEPTEMBER 29, 2023

Marketers will feel hard hit by the recent updates, imposing more privacy restrictions, but also this presents an opportunity for you to truly understand your audience. This shift calls for a greater understanding of consumer behavior and the ability to capture attention within milliseconds. Contact us for our podcast services !

Privacy 62

Privacy Comparison B2B Retail 62

MaccaPR

FEBRUARY 19, 2018

Most marketers use social listening tools such as Sysomos and Meltwater to monitor what consumers say about their brand on social media. CRISIS LESSON #4: IN AN ERA WITH NO PRIVACY, RESPECT YOUR CUSTOMERS’ PRIVACY. When in doubt, place the privacy of your customer s first. It’s unclear what protocol Washington, D.C.-based

Instagram 98

Instagram Crisis Local Privacy 98

Solo PR Pro

JULY 3, 2019

E-Commerce is still gaining on brick and mortar retailers, but the growth is slowing. Privacy and overuse are causing Internet and social media users to actively consider their usage. Privacy Concerns and Their Impact on Advertising. There are currently 3.8 billion internet users (just over half the earth’s population).

Report 45

Report Privacy Pinterest Retail 45

Konnect Agency

MARCH 16, 2021

Sebastiani shared, “Digital presence has always been of paramount importance for brand building and the pandemic only accelerated the logistical avenues of how consumers attain their brands. Content, however, is only one piece of the pie. Utility and building brands that fit into the “new normal” is another.

Consumer 59

Consumer Retail Community Mobile 59

Sword and the Script

JANUARY 14, 2020

We work with the entire supply chain of what’s called the auto care industry: manufacturers of parts (like brakes, headlights, or oil filters), warehouse distributors of parts, retailers of parts (like the AutoZone or O’Reilly down the street) and the service centers and technicians that install the parts on your car (your shop).

Marketing 81

Marketing Data Wireless Industry 81

Flatiron Communications

OCTOBER 22, 2015

Maybe I’m naive to think that some semblance of privacy remains in my digital life. ” I looked at Goggle’s terms of service under “privacy,” and did not see any plain (i.e., Of course they have the right to read your emails, and have been doing so for ten years.”

Privacy 28

Privacy Google YouTube Advertising 28

ImPRessions - Crenshaw Communications

APRIL 3, 2019

In consumer technology, it’s the norm for sales to slow and profits to erode over time. Apple-watchers noted that the decision was apparently sudden, because retail packaging for the second-generation AirPods feature an image of the AirPower mat. But 2019 has so far been a rough year for the world’s most valuable brand.

Wireless 156

Wireless Privacy Engineering Reputation 156

PR in High Definition

MARCH 6, 2018

This ‘old-Instagram’ feature will be a winner but be aware that a clause in its privacy policy suggests the company may still use your data for advertising in some capacity. The post Vero: first impressions and opportunities for consumers and businesses appeared first on Firefly Communications.

Consumer 63

Consumer Instagram Advertising Advertising 63

Critical Mention

JUNE 13, 2018

In the wake of the scandal, Wells Fargo CEO Tim Sloan made a public statement: “We apologize to everyone who was harmed by unacceptable sales practices that occurred in our retail bank.” Going forward, the company attempted to right the wrong by scrapping its sales goals, installing new management and refunding millions to customers.

Company 87

Company Banking Crisis Facebook 87

5W PR

DECEMBER 20, 2024

The Consumer Packaged Goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences, technological advancements, and shifting market dynamics. AI-Powered Personalization and Automation Artificial Intelligence (AI) is revolutionizing the way CPG brands interact with consumers.

Trends 78

Trends Brand Branding Ethics 78

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2019

Facebook’s clumsy handling of its data privacy scandals has been a PR and government relations disaster. Google, too, faces data privacy challenges, as well as periodic revolts by its own workforce. Take data privacy, for example. The privacy implications are clear, but no one’s really pressing the case.

Privacy 165

Privacy Retail Government Google 165

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent. Samsung’s swift decision to pull the product at first looked smart and proactive, but things didn’t cool off.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202