Contently - Strategy

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. That’s a noble aim, but how can a piece of content that is not directly about a brand be one of the best examples of brand storytelling ?

Storytelling 52

Storytelling Examples Branding Brand 52

Presspage

JUNE 19, 2018

Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says. To protect the patient’s privacy, the clinic recorded interviews with him and made those available, along with interviews with physicians.

Automotive 117

Automotive Mobile Video Interviews 117

Flack's Revenge

FEBRUARY 3, 2021

Assuming you are willing to share details, they should be woven into the messaging and storytelling. Identiq: Anti-fraud privacy protection for e-commerce. If you haven’t, you need to weigh the risks of discussing the tech vs. holding the cards close. It is not a binary decision, either.

Technology 177

Technology Comparison Case Study Video 177

5W PR

MAY 24, 2024

Disruptive technologies continue to emerge, providing consumers and businesses with increased accessibility, convenience, and security. Storytelling Fintech companies, among a sea of competitors, must stand out. A strategic communication approach, clear and consistent, is fundamental. This is the domain of public relations.

Financial 78

Financial Privacy Infographics Leadership 78

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 211

Writing Communications Marketing B2B 211

5W PR

JULY 11, 2024

However, they also raise ethical questions about data privacy and manipulation. Effective communication Media training hones communication skills, including clear and concise language delivery, strong storytelling techniques, and the ability to tailor messages to specific audiences.

Media Training 78

Media Training Training Media Privacy 78

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Combat misinformation, protect privacy, and engage in respectful discourse. But for anyone new to it, this intricate world can feel more than overwhelming.

Media 78

Media YouTube Transportation eBook 78

Stephen Waddington

JUNE 23, 2019

Meeker calls out the use of edited and curated images as a means of storytelling. The conversation about user privacy is growing louder. Platforms are attempting to get ahead of the issue by improving privacy management. . #6 Tell me a story Images as a medium continue to grow on the social web and internet.

Report 81

Report YouTube Privacy Web 81

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. So, we conducted a consumer survey.

Survey 60

Survey How To Storytelling Corporate 60

ReimaginePR

MARCH 8, 2016

Writing an email can be hard and time-consuming, particularly if the person on the receiving end is someone whom you’re hoping to make a favorable impression with. But it can also be handy when wanting to include someone in an email with an outsourced client or stranger as a way of protecting their privacy. Over to you, Sam!

Writing 120

Writing Privacy Blogging Consumer 120

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. Some marketers even choose to ignore it because they perceive the topic to be too abstract.

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

JANUARY 14, 2020

We provide resources that help those businesses thrive, and in turn, enable consumers like you and me to keep our vehicles on the road safer, longer through proper maintenance and repair. 3) Data privacy seems to be a marquee issue for the association. 2) What are the key communications challenges facing the organization?

Marketing 81

Marketing Data Wireless Industry 81

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. Your followers may also receive a notification to watch live, depending on their privacy settings.

Video 62

Video Social Media Instagram Media 62

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 213

Marketing Content Marketing Data Social Media 213

Contently - Strategy

MAY 13, 2024

In reality, third-party cookies and resulting targeted ads can feel like an invasion of privacy—or even be perceived as downright creepy. Pressure from consumer privacy advocacy groups and regulatory entities is part of the reason why Google is now changing its M.O.

Content Marketing 109

Content Marketing Privacy Marketing Google 109

ReimaginePR

SEPTEMBER 21, 2016

Consumers will have no choice but to comply and stay within the boundaries of the new police state that used to be known as the wide open web. For example, Australia’s privacy laws safeguard against personal data being stored offshore where it’s out of the law’s reach, but this would be in direct violation of the TPP.

Telecommunications 120

Telecommunications Privacy Software Data 120

Sword and the Script

DECEMBER 10, 2019

11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

5W PR

MARCH 24, 2025

Building Brand Authority Through Strategic Storytelling AdTech companies face unique challenges in communicating their offerings to diverse audiences. This includes developing response strategies for data breaches, regulatory changes, and privacy concerns.

Industry 78

Industry Privacy Case Study Leadership 78

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. Also see PR and Storytelling; Off Script No.

Social Media 116

Social Media Marketing Media Creativity 116

Landis PR

DECEMBER 4, 2023

Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis. All of that said, I’m not against the use of AI in content creation.

Marketing 59

Marketing Content Marketing B2B Storytelling 59