ImPRessions - Crenshaw Communications

OCTOBER 25, 2018

Senate – not an unusual pedigree for a Public Affairs VP. A consumer boycott of Campbell’s and its many brands due to a tweet by a “soup Nazi”(as one critic called Johnston), is a recipe for more than heartburn. Kelly Johnston has a background in politics; he’s a former Secretary of the U.S.

Crisis 213

Crisis Government Public Affairs Crisis Management 213

PRSay

JULY 29, 2022

We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. They agreed that an organization’s messages should support its goals and serve the needs of its audience.

Communications 158

Communications Public Affairs Insurance Insurance 158

Prowly

MARCH 12, 2025

B2B companies care about mentions in trade publications. NGOs and public affairs keep print opinion magazines in their tier 1 lists. That's why print is evolving, adapting to consumers, and going digital. It's also extremely time-consuming, especially when you're trying to report your work's impact.

Print 104

Print Strategy How To Newspapers 104

Cision

OCTOBER 2, 2017

While many people who identify as Hispanic in the United States receive their news in English, that trend may be due to a lack of Spanish translations rather than a desire to consume news in English. With a population of around 57 million within the U.S.,

Community 225

Community Pinterest Mobile Television 225

Onclusive

APRIL 4, 2023

Engaging audiences and stakeholders A CEO who’s relatable, authentic, and engaging can create a strong connection with the media, consumers, and other stakeholders. As communications and PR teams, we often act as brand guardians and must fortify the perception of key figures within our organization to maintain credibility.

Corporate 195

Corporate Reputation Branding Brand 195

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. The Perspectives section of their site covers many types of communication content, some including advertising, branding, marketing and public affairs.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Cision

NOVEMBER 19, 2015

Live streaming provides the accessibility, transparency and trust equity demanded by today’s consumer because it isn’t scripted. In today’s society, content is quickly consumed and discarded. Provide guidelines and protocol to avoid big blunders and embrace the small errors. Decide on mortality.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

PRSay

JUNE 7, 2023

Just like the general public, the news media and PR/communications pros are seeking to understand more about AI’s practical (and ethical) applications, and its impact on their personal and professional lives. That’s why Bospar sponsored a San Francisco Press Club panel covering the impact of AI in the newsroom, titled “AI + Journalism=?”

Journalism 158

Journalism Public Affairs Ethics Technology 158

5W PR

SEPTEMBER 27, 2019

The responsibilities can sometimes vary depending upon whom they work for.For the government, the role is usually to let the public know about the different activities of a governmental office, department, or official. You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

5W PR

APRIL 28, 2022

It takes extensive research and analysis to have a grasp of how consumer behavior works. Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing. We help our clients through carefully crafted solutions. 5WPR’s track record is spotless.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

Cision

SEPTEMBER 22, 2016

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. For example, are “brick-and-mortar” retailers’ marketing efforts aligning with the shifts in consumer behavior?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

PRSay

JANUARY 6, 2021

A public affairs officer for the Army did not heed this advice and took a tone-deaf approach in posting about COVID-19, using emojis when referencing death and a racial slur that joked about eating bats (in reference to a disproven theory for how the virus started).

Communications 199

Communications Viral Fashion Public Affairs 199

Cision

APRIL 4, 2016

Specifically, if content doesn’t make an immediate impression with a consumer they are highly unlikely to give it a second thought much less share it. He focuses on “arousal” – the specific emotions and feelings that content evokes in the consumer. So how do we make a great first impression with content?

Viral 120

Viral Journalism Advertising Advertising 120

Cision

FEBRUARY 10, 2016

But more than that, I want to maximize the wealth of knowledge, experience and talent that already exists here at Solomon McCown and focus it on becoming the leading public affairs firm in the northeast corridor. I am a voracious consumer of news. What drew you to the area of government relations?

Sports 120

Sports Government Public Affairs Radio 120

Doctor Spin

FEBRUARY 7, 2025

Seriality and consumer behavior. By reinforcing a we vs. them dynamic, they turn serial consumers into a loyal, engaged public. PR and marketing professionals use seriality principles to create a sense of tribal belonging around products (e.g., Apple users, Harley-Davidson riders). Crisis reveals hidden seriality.

Groups 52

Groups Journalism Wikipedia Public Affairs 52

ImPRessions - Crenshaw Communications

JUNE 30, 2016

Then there’s the fact that the Lions favor splashy international campaigns driven by compelling creative content, which might exclude nearly all but the largest consumer brand campaigns. B2B PR, financial service, public affairs…these categories wouldn’t be likely Lions candidates.

Agency 120

Agency Creativity Advertising Advertising 120

Bianchi Biz Blog

JULY 22, 2024

Media publications cater to a wide range of demographic segments, and both government-owned (Radio Television Malaysia) and private broadcasters like Astro and Media Prima operate numerous TV and radio channels. of Malaysians using social media to consume news content while 30% follow influencers.

Marketing 101

Marketing Tourism Local Government 101

Ethical Voices

MARCH 9, 2023

Amiga: Ethics of AI Pitching – Thinking about the ethical use of generative AI in public relations and marketing has been consuming every spare minute of my day. Students typically understand there is a difference between public affairs and PAO officers and those engaged in psyops. Check them out below!

Ethics 80

Ethics Pitching Public Affairs Government 80

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Some 72% of professionals believe the political landscape has made their jobs harder. That is, yes.

Survey 143

Survey Measurement Public Affairs Storytelling 143

Critical Mention

NOVEMBER 7, 2019

EKA is a leader in providing public and private sector experience and assistance when making critical decisions. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.”

Communications 81

Communications Crisis Communications Media Public Affairs 81

Sword and the Script

JUNE 16, 2020

Capturing the authentic connection – in a compelling, relatable way – behind the consumer pain point and the solution of the brand, for example.” Compelling content with a beginning, a middle and an end that connects with a consumer emotionally and realistically.” Narrative that is easily relatable to the consumer.”

Storytelling 135

Storytelling Communications Survey Case Study 135

Reputation Us

NOVEMBER 3, 2019

As online reputation risk intensifies, and malicious actors are jeopardizing reputation via cyberattacks (see ReputationUs survey quantifying the impact of reputation and consumer confidence), we are unquestionably in unprecedented times. Managing your reputation crosses over communications, public affairs and public relations.

Reputation 79

Reputation Public Affairs Survey Financial 79

Cision

JUNE 13, 2016

ET Cision’s Mark Reilly and public affairs campaign strategist Mike Panetta of Beekeeper Group will discuss how to not only reach your audience, but motivate them to take action. During the webinar, we will show some examples and answer questions about what good content is, how to test it and how to ensure it is shared and consumed.

Communications 120

Communications Social Media Meeting Public Affairs 120

Solo PR Pro

JUNE 8, 2021

Nicole attended media meet-and-greet shows, traveled to meet with clients and even flew to Las Vegas for CES, the annual consumer electronics trade show. So I took the job as a public affairs manager, and I think it was good that I did it because I was in the role for a year and decided that having a full-time job again was not for me.”.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

NewsWhip

MAY 26, 2020

Clyde Group is a high-growth, PR & Public Affairs firm with a tremendous track record of success in Washington. AQ: Our work is pretty evenly split between corporate communications, public affairs, and crisis communications, and I would argue that data and metrics are equally important in all of them.

Groups 78

Groups Crisis Management Crisis Public Affairs 78

Waxing UnLyrical

DECEMBER 4, 2018

Big consumer brands can rely on big-name celebrities for promoting their brands because they can afford the high-dollar cost and, also, because it works. Dawn Buzynski leads the award-winning public relations team at Strategic America. Backpack Boy is a macro-influencer.

Trends 85

Trends Marketing Real Estate Public Affairs 85

Bianchi Biz Blog

AUGUST 22, 2024

Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail. Understanding local sentiments and being responsive to public concerns are key to effective crisis communication.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. But within public relations, we understand how to engage in two-way communication.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stuart Bruce

NOVEMBER 27, 2015

By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase. In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%.

Mobile 60

Mobile Public Affairs Government Conference 60

Waxing UnLyrical

MAY 27, 2016

We all know visual content is consumed faster and shared more often than text. In order to help educate the public on how duck adoptions help YESS, we created several infographics and videos that we posted throughout the months leading up to the race. What a Duck Can Do.

Media Relations 51

Media Relations Social Media Media Real Estate 51

Maxim Behar

MAY 12, 2021

First place was presented for the the unique pop-up escape room as part of the European Commission's consumer rights campaign. was selected among the final five international projects , competing for the award in the Public Affairs category of the prestigious international EMEA SABRE Awards 2021. M3 Communications Group, Inc.

Groups 52

Groups Communications Public Affairs Internal 52

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. It’s expanded to include public affairs and government relations as the norm.”.

Communications 148

Communications Crisis International Internal 148

Stephen Waddington

JUNE 28, 2018

A severe IT failure - and ongoing problems - has angered UK consumers and investors, and left TSB CEO Paul Pester facing some difficult questions. This is not just a consumer story, of course. How can he and his advisors manage the bank's reputation, and his own, by keeping on top of the latest news as the story continues to unfold?

Communications 60

Communications Public Affairs Government Reputation 60

Doctor Spin

FEBRUARY 14, 2024

The focus is on creating compelling messages that encourage consumers to purchase. Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

JULY 17, 2018

Incidentally, her arrival at her first duty station in the Philippines coincided with a volcanic eruption and, in need of communications help, her commanding officer reassigned her to public affairs. She’s been working in that field ever since and even built a business around it. If you weren’t doing what you do now you’d be a….

Government 102

Government Publicity Public Affairs Facebook 102

Landis PR

JULY 31, 2023

Like other automation technologies we’ve seen crop up over the years, AI could handle monotonous and often time-consuming tasks, freeing up marcomms professionals to focus on big-picture strategy and relationship building. Linda shared the example of Muck Rack’s new PressPal.ai

Communications 97

Communications Marketing Pitching Technology 97

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1.

Radio 64

Radio Pinterest Television Government 64