Agility PR Solutions

APRIL 8, 2025

The consumer goods industry is undergoing rapid transformation, requiring public relations and marketing professionals to rethink their approach to talent acquisition. The demand for PR and […] The post Top consumer product recruitment experts: Your guide to CPG talent solutions first appeared on Agility PR Solutions.

Consumer 94

Consumer Trends Industry Company 94

PRSay

JANUARY 3, 2025

In contrast, consumers love it when brands feel real and authentic. Practically, this means that consumers value honesty and relatability over perfection in brand messaging. According to one study , 50% of consumers say they can tell the difference between AI-generated content and authentic content created by humans.

Trends 97

Trends Brand Branding Publicity 97

5W PR

JANUARY 12, 2025

The clean beauty movement has taken the beauty industry by storm, transforming consumer preferences and reshaping industry standards. This consumer-driven trend prioritizes products that are free from harmful chemicals, made with natural or organic ingredients, and produced sustainably and ethically. What is Clean Beauty?

Consumer 78

Consumer Chemicals Marketing Ethics 78

5W PR

NOVEMBER 12, 2024

With its vast user base and engaging format, TikTok has revolutionized how beauty brands connect with beauty marketing agencies and consumers. TikTok has emerged as a powerful platform for beauty marketing, offering brands unprecedented opportunities to connect with consumers and drive engagement.

Trends 78

Trends Consumer Marketing Viral 78

5W PR

DECEMBER 29, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumers become increasingly discerning, seeking personalized experiences and sustainable products, CPG companies must adapt their strategies to stay competitive.

Consumer 78

Consumer How To Privacy Fashion 78

5W PR

OCTOBER 15, 2024

Launching a new consumer packaged goods (CPG) product in today’s competitive market requires a well-crafted marketing strategy. Utilizing Public Relations Public relations can help companies generate media coverage and build brand awareness.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

5W PR

DECEMBER 21, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumers become increasingly discerning, seeking personalized experiences and sustainable products, CPG companies must adapt their strategies to stay competitive.

Consumer 78

Consumer How To Privacy Fashion 78

Ronn Torossian

DECEMBER 11, 2023

Consumer relations in the financial industry have undergone a significant transformation in recent years, largely driven by evolving consumer expectations, technological advancements, and regulatory changes.

Financial 195

Financial Consumer Industry Technology 195

5W PR

APRIL 12, 2025

Water parks across the United States generate over $3 billion in annual revenue, making effective public relations strategies essential for success in this competitive industry. The post Emerging Trends In Water Park Public Relations Strategies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Strategy Publicity System 78

Ronn Torossian

DECEMBER 6, 2024

Digital marketing enables beauty brands to focus on consumer-centric approaches that put the customers needs, preferences, & experiences at the center of the conversation. The post Beauty Digital Marketing: A Shift Toward Consumer-Centricity appeared first on.

Consumer 195

Consumer Marketing Branding Brand 195

Ronn Torossian

FEBRUARY 8, 2024

The consumer technology industry is a dynamic and rapidly evolving landscape, marked by constant innovation, fierce competition, and rapidly changing consumer preferences. In this context, public relations plays a pivotal role in shaping the narrative, perception, and success of companies within the consumer technology sector.

Technology 195

Technology Consumer Industry Product Launch 195

Ronn Torossian

JANUARY 23, 2024

Back in the day, public relations meant press releases, stuffy press conferences, and companies hoping that their messages wouldn’t get lost in the stack of newspapers on the consumer’s doorstep. However, those days are long gone, and right now, things are quite different.

Social Media 221

Social Media Publicity Newspapers Media 221

Agility PR Solutions

NOVEMBER 13, 2024

With consumers having instant access to vast information and reviews, a brand’s transparency and authenticity directly impact its ability to thrive. Transparent PR strategies, in particular, foster brand loyalty by building and maintaining consumer trust. Trust has become a core currency in brand marketing.

Strategy 189

Strategy Brand Branding Marketing 189

Agility PR Solutions

DECEMBER 8, 2024

Chanel, Gucci, Louis Vuitton, and other big-name players are always innovating and expanding their products and pushing boundaries to attract high-end consumers. Because of […] The post Public relations and the modern luxury brand: 5 ways PR is impacting fashion and lifestyle markets first appeared on Agility PR Solutions.

Fashion 94

Fashion Publicity Brand Branding 94

Ronn Torossian

DECEMBER 15, 2024

The post Sustainability in PR: How Green Messaging Shapes Consumer Perceptions appeared first on. By prioritizing transparency, creating compelling narratives, and leveraging SEO, PR professionals can help their brands stand out as leaders in the fight for a more sustainable future.

Consumer 195

Consumer SEO Branding Brand 195

5W PR

NOVEMBER 13, 2024

Privacy-First Practices With consumers and regulators increasingly demanding transparency and data protection, privacy has become a priority across the industry. These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust.

Advertising 157

Advertising Advertising Privacy Ethics 157

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government. Again, it was by a long shot.

Survey 176

Survey Social Media Consumer Media 176

5W PR

JANUARY 30, 2025

Press releases remain a cornerstone of public relations, but their format and distribution have undergone significant changes. Today’s press releases work harder – they attract journalists, reach consumers directly, boost SEO rankings, and generate social media buzz. times more views than traditional text releases.

SEO 143

SEO Social Media Crisis Communications Media 143

Prowly

OCTOBER 23, 2024

Figuring out the campaign while jumping between all the tools and tabs consumed time and effort that could have been spent on research. The personalization step used to be the most time-consuming; thanks to using an all-in-one platform, not anymore. As a result, there wasn’t enough time to be accurate and deliberate.

How To 211

How To Pitching Analytics Software 211

5W PR

JANUARY 26, 2025

Public relations has entered a new era where artificial intelligence shapes how we monitor, analyze, and distribute content. This shift represents a fundamental change in how PR professionals work, allowing them to focus on strategy and creativity while AI handles time-consuming tactical tasks.

Publicity 78

Publicity System Crisis Management Analysis 78

Agility PR Solutions

FEBRUARY 12, 2024

Data breaches happen so often now that the public never hears about them—unless of course you happen to be a customer of a victimized brand or business that failed to protect your personal information. New research from digital security firm Vercara reveals that in 2023, businesses were hit with 800,000 cyberattacks.

Consumer 175

Consumer Branding Brand Course 175

Agility PR Solutions

NOVEMBER 25, 2024

However, the rise of social media, influencer marketing, and direct-to-consumer sales has opened up new avenues for small beauty brands to gain visibility and connect with their target audience. […] The post The beauty of PR: How small brands in the beauty industry can shine in a crowded market appeared first on Agility PR Solutions.

Industry 183

Industry Brand Branding Marketing 183

Ronn Torossian

MAY 27, 2021

Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. With the influencer industry seeing consistent growth over the years, there have also been plenty of changes.

Marketing 370

Marketing Tools Strategy Consumer 370

Business Wire

NOVEMBER 26, 2024

CES (Consumer Electronics Show) is one of the world’s largest and most influential technology trade shows.

Automotive 407

Automotive Trade Shows Healthcare How To 407

Ronn Torossian

NOVEMBER 21, 2024

It helps brands communicate their values, educate consumers, and build trust. Storytelling is one of the most powerful tools in marketing, allowing brands to forge emotional connections with their audiences. In the cannabis industry, where stigmas and misconceptions still exist, storytelling is particularly valuable.

Storytelling 39

Storytelling Marketing Education Consumer 39

Agility PR Solutions

FEBRUARY 26, 2024

Whether it was the endorsement or the sheer visibility that moved the needle is a discussion for another day, but […] The post Do consumers trust celebrity endorsements anymore? Authenticity wasn’t a big concern back in the day—it was just the way things were done, and often with great results.

Consumer 170

Consumer Advertising Advertising Marketing 170

Agility PR Solutions

DECEMBER 2, 2024

Public relations plays a pivotal role in shaping brand perception and driving user engagement. As we head into 2025, understanding the latest PR trends in app marketing is essential for brands looking to capture consumer attention and foster loyalty.

Trends 105

Trends Marketing Mobile Technology 105

Agility PR Solutions

JANUARY 30, 2025

In an age where consumers are inundated with information, small brands often find themselves competing not just against larger corporations but also against the noise created by social media and digital marketing. Effective corporate PR can be the linchpin that connects these brands to their target audiences.

Storytelling 183

Storytelling Corporate Brand Branding 183

PR Fuel

JANUARY 14, 2025

Public Relations (PR) is a powerful tool for building and maintaining a positive image for a brand, company, or individual. The landscape of PR is constantly evolving, shaped by changing consumer behaviors, digital platforms, and industry trends.

Publicity 52

Publicity Trends Consumer Tools 52

Onclusive

SEPTEMBER 14, 2021

Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.

Media 369

Media Software Pitching YouTube 369

Onclusive

OCTOBER 27, 2020

Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses.

Measurement 370

Measurement Case Study Automotive Media 370

Agility PR Solutions

APRIL 15, 2024

Brands and businesses that assume sustainability is just a “best case scenario” for consumers, but not a significant factor in purchasing, are not paying enough attention—consumers have been clear about the importance of green practices for the brands they choose to purchase from, and new research from product value management platform Propel Software (..)

Consumer 170

Consumer Brand Branding Software 170

Onclusive

MARCH 11, 2020

In early 2019, Livongo began preparing to go public. At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners.

Case Study 367

Case Study Study Media Relations Media 367

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. PR and other media professionals think in terms of paid versus earned media – but consumers don’t. As we all know, seamless UX just isn’t a given across all the industry publications where B2B brands want to be heard.

Trends 320

Trends Mobile Twitter Consumer 320

Onclusive

APRIL 21, 2020

PR has now shifted to continuous storytelling, prompting communicators to fully understand, implement, and report on the impact of earned media content across the entire consumer journey. These specific Key Performance Indicators (KPIs) help determine the quality, resonance, influence, and bottom line impact of every article.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

PR has now shifted to continuous storytelling, prompting communicators to fully understand, implement, and report on the impact of earned media content across the entire consumer journey. These specific Key Performance Indicators (KPIs) help determine the quality, resonance, influence, and bottom line impact of every article.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

PRSay

DECEMBER 20, 2023

Judging award entries is time-consuming, but your reward is seeing, recognizing and rewarding excellence in PR and communications. Photo credit: albert chau ] The post 5 Ways Accreditation in Public Relations Can Help With PR Awards first appeared on PRsay. Some PRSA Chapters request that at least one APR review each entry.

Publicity 179

Publicity Case Study Ethics Study 179