MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Not since Wendy’s lambasted rivals McDonald’s and Burger King with its “Where’s the Beef” TV spots has brand vs. brand combat so entranced consumers.

Twitter 105

Twitter Marketing Social Media Viral 105

Cision

MAY 11, 2016

Klick Communications’ campaigns are designed around research and insight into the consumer, rather than focused on one-off media placements. . The consumer landscape is constantly evolving, and, in turn, hospitality and lifestyle brands need to stay ahead of the intersection of technology and trends. . How can they overcome them?

Television 120

Television Travel Tourism Pitching 120

Buchanan PR

AUGUST 28, 2023

Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Here are some things to consider: Brand Alignment and Relevance It’s a common misconception that social trends are exclusively for consumer brands and companies. by keeping content fresh, fun and culturally relevant.

Social Media 91

Social Media Trends Viral Media 91

Cision

FEBRUARY 22, 2016

For example, visually you might reference the Eiffel Tower in an image before pointing out yourself. While this may be true to an extent, when it comes to pronouns one study determined that reaction depends upon the relationship between brand and consumer. “you and brand X”). Tell me you love me (or tell me I love you).

Writing 144

Writing Study Viral Consumer 144

Melissa Agnes

FEBRUARY 3, 2015

How does each stakeholder group prefer to consume their media? Never knowing if something is going to go viral against you in a negative way… but wait! Where do they hang out online (if they do, in fact hang out online)? Are you currently on these platforms and taking part in the dialogue? Step 4: Do the prep work.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

ReimaginePR

AUGUST 29, 2016

Also, you should follow friends of your business, people who may or may not be your competitors, but are people whom you admire and to whom you’re willing to refer business to. Everyone wants to produce viral content that gets shared all over the web. Produce share-worthy content.

Social Media 149

Social Media Marketing Media Facebook 149

Buchanan PR

OCTOBER 5, 2023

Her fans are not just passive consumers but active participants in her journey, enthusiastically amplifying her message and contributing significantly to her continued media prominence and success. The original viral “ketchup and seemingly ranch” post. More than that, brands are jumping on the Taylor Swift train as well.

Strategy 88

Strategy Media Viral Trends 88

Burrelles Fresh Ideas

OCTOBER 3, 2023

In recent years, a new group of influencers has taken the digital world by storm: child influencers, often affectionately referred to as “kidfluencers.” This phenomenon prompts critical discussions about the pros and cons of this digital marketing strategy, showcasing the enduring influence of youthful voices in consumer behavior.

Branding 83

Branding Brand Marketing Ethics 83

The Hoyt Organization

AUGUST 15, 2024

AI is deploying across every aspect of the digital landscape, impacting what information we consume, the way in which it is delivered, and how we interact with the proliferation of sources. Misinformation refers to incorrect information, while disinformation is intentionally using fake information.

Reddit 90

Reddit Television Viral Social Media 90

NewsWhip

DECEMBER 4, 2019

And that runs from gun rights to reproductive rights, anything that can precipitate risks to reputation, from outraged consumers to employee activism. ”. Matt and his team help their clients overcome those traditional blind spots by integrating NewsWhip data into a broad intelligence platform referred to as TRUE Scape.

Case Study 78

Case Study Analytics Data Reputation 78

Buzzstream

FEBRUARY 3, 2021

Featuring your client or their spokesperson as a case study for stories like the one above could, in the best case scenario, lead to a link when the journalist refers to them in the piece e.g. Ellie Wright, Marketing Officer at Made Up Company. Having viral potential. It would’ve been easy to simply look at the ‘sweariest’ films.

Digital PR 170

Digital PR Industry Strategy Film 170

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. We sometimes forget there is a person – another human being – on the other side of the screen reading, consuming, and reflecting on the content that is shared and presented to them.

Social Media 85

Social Media Film Industry Viral 85

NewsWhip

DECEMBER 31, 2019

Best Activation on a Viral Moment. It’s by no means a new account, but this year, its cultural references and incredibly timely posts land it a Whippie. With consumers caring more and more about what it means to wear or buy the products brands produce, this was a win for the company. Best Brand on Instagram. Best Legacy Brand.

Branding 78

Branding Brand Film Instagram 78

Presspage

AUGUST 24, 2023

First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. Porsche Nederland decided to choose a strategy based on consumer pull, instead of brand push. Data has emerged as the most prized possession, holding the key to unlocking meaningful relationships with the audience.

Storytelling 78

Storytelling Data YouTube Strategy 78

Prohibition

MAY 10, 2023

It refers to any content created by users themselves, rather than by a brand or business. Consumers are more likely to trust the opinions of fellow consumers, than they are to trust a brands marketing messages. User generated content (UGC) has become a critical component of social media marketing in recent years.

Social Media 62

Social Media Strategy Media B2C 62

Contently - Strategy

APRIL 24, 2019

In 2017, Joe Lazauskas, Contently’s head of marketing, elaborated on the importance of collecting good data : Block quote: Raw data that you have about your audience—think audience demographics, persona research, and first-and-third party data about what content they like to consume or tends to drive sales—should translate to insights.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Sword and the Script

JANUARY 27, 2015

Most of the ads I see on social are broad brush blitz campaigns by consumer gadget companies — not B2B service firms like Shift. People dislike this inevitability and generally will bounce from a landing page; another reason why gated content doesn’t go viral. We judge what something is by what it does.

Pitching 60

Pitching eBook Advertising Advertising 60

Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. Top influencers often refer your brand if you have formed a good connection with them. Guest Post by Taral Patel. Let’s face it.

Marketing 40

Marketing Viral Fashion Product Launch 40

Prohibition

NOVEMBER 9, 2021

These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Organic posts are effective in increasing consumer confidence in your business. Hence, the popularity of paid social. What is Organic Social?

Advertising 62

Advertising Advertising Social Media Facebook 62

Buzzstream

MAY 2, 2024

And so I spent, six, seven years essentially marketing consumer financial products. And so as like an affiliate lead gen person, like I was always so interested in like how Consumers were navigating our site, how they were converting, where they weren’t converting. And I started my career in the lead gen affiliate space.

Internal 118

Internal International Insurance Insurance 118

Stephen Waddington

AUGUST 27, 2018

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. But devising an idea that is meme-friendly that inspires an audience to develop and share so that it goes viral is as tough as it gets.

Communications 60

Communications Analysis Web Handbook 60

Journalistics

MARCH 18, 2016

When I was developing strategies to promote American professional football across different countries, I made an effort to spend time with both fans and “future fans” – consumers who knew nothing about the game. Consumer behavior? ” – Lindsay Rider, Yellowberry. ” – Jeremy Porter, blacQube.

Social Media 45

Social Media Media Storytelling Local 45

Buzzstream

JULY 10, 2024

It’s the ideas that are so far removed from the core area of expertise of that business that I’m referring to. It can be executed as expert commentary, data studies, or hero campaigns. What’s your take on the relevancy of a broad topic site like a news site?

Digital PR 98

Digital PR SEO Google Travel 98

Journalistics

MARCH 18, 2016

When I was developing strategies to promote American professional football across different countries, I made an effort to spend time with both fans and “future fans” – consumers who knew nothing about the game. Consumer behavior? ” – Lindsay Rider, Yellowberry. ” – Jeremy Porter, blacQube.

Social Media 40

Social Media Media Storytelling Local 40

Buzzstream

JANUARY 7, 2025

It’s certainly possible to do Digital PR for under $5k per month because some tactics are less expensive and time-consuming to do (case in point: I’ve worked with brands whose monthly budgets are closer to $1k and earned highly relevant and authoritative coverage). say they never verify if a journalist is active.

Digital PR 62

Digital PR Report SEO Data 62

PRSay

JANUARY 6, 2021

A public affairs officer for the Army did not heed this advice and took a tone-deaf approach in posting about COVID-19, using emojis when referencing death and a racial slur that joked about eating bats (in reference to a disproven theory for how the virus started). Awe is the second most viral emotion. Speak a new language.

Communications 199

Communications Viral Fashion Public Affairs 199

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. You can find all posts that reference Muck Rack here. 16: Ted Seward.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Buzzstream

DECEMBER 17, 2020

It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless. However, I found this far more time consuming as the tool also doesn’t allow for pulling media lists for broader pitches in the free version. Prospecting. Catching missed coverage.

Digital PR 161

Digital PR Tools Pitching Film 161

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. But the stunt was just the diving board for Fiji, a platform that enabled consumers to interact with Fiji Water’s playful, snarky content through social media. 2 - Surprise! billion bottled water category.

Marketing 78

Marketing Viral Consumer Brand 78

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Abbreviations are often referred to without including the full name of the organisation initially. Pitches can make or break a PR campaign.

Pitching 164

Pitching Writing Digital PR How To 164

Doctor Spin

DECEMBER 4, 2023

Confirmation bias, the tendency to consume news that confirms pre-existing attitudes and beliefs, can contribute to the spread of false news on digital platforms.” Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Oxford Reference. Media Logic.

Media 52

Media eBook Viral Construction 52

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. But the stunt was just the diving board for Fiji, a platform that enabled consumers to interact with Fiji Water’s playful, snarky content through social media. 2 - Surprise! billion bottled water category.

Marketing 48

Marketing Viral Consumer Brand 48

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. Source: Hyundai ).

Film 48

Film Marketing YouTube Advertising 48

PR in High Definition

SEPTEMBER 24, 2019

While we tend to think of ‘the gig economy’ being made up of the likes of musicians, drivers for ridesharing companies and delivery jobs, it refers to anyone working on a short-term contract or freelance – and that includes journalists and writers. The freelance dance. As such, this makes them a target in public relations campaigns.

Media 54

Media Newspapers Journalism Video 54

Buzzstream

SEPTEMBER 25, 2024

One angle that was identified as a Consumer Finance segment about the money lost from moving scans and how to avoid that. Quality pitches, quality ideas, and not as concerned about, you know, I’m going to send out a thousand emails to a thousand different people and I’m going to, this thing’s going to go viral.

Media 77

Media SEO Pitching Digital PR 77

Where the Fishermen Ain't

DECEMBER 21, 2013

It turns out he was specifically referring to talk shows like Jerry Springer’s, Maury Povich’s, and others of that ilk. I imagine that we, dear reader, consume a lot of the same sources online and these stories crossed your field of vision multiple times too. It was an odd statement coming from a Christian Brother.

Film 43

Film Viral Radio Social Media 43

Mark My Words

DECEMBER 21, 2017

But the fact is that all of the media we consume – from the papers we read to the soundbites we retweet – boils down to ballyhoo. Barnum knew better than anyone the power of the crowd – long before Facebook and Twitter, he had viral marketing down pat. Hannum countered in the strongest possible terms.

Big Data 83

Big Data Viral Fashion Publicity 83