MaccaPR

JANUARY 8, 2021

Startling fact: 90% of consumers say user-generated content influences their buying decisions more than promotional emails or search engine results, according to a TurnTo Network study. Brands know they should listen to consumers, but what about listening to employees? Popular Paint-Mixing TikToker Fired By Sherwin-Williams.

Social Media 62

Social Media Trends Viral Marketing 62

Prohibition

MARCH 30, 2021

The viral tweet has now been liked over 130 thousand times and shared over 106 thousand times. Will this ruin any trust between the retail giant and consumers? Not only has Amazon had a Valentine’s Day disaster but it has now been found that sellers on the retail giant have been buying fake reviews.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Recently, we had an Earth Day influencer post content about a major, for-profit retail competitor on the same day as our post.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

PR in High Definition

DECEMBER 13, 2017

It is clear that our smartphone assistants are becoming more like virtual companions and soon, millions of consumers will start having meaningful conversations, or even relationships with these virtual assistants, changing the way we interact with one another. So, as comms professionals what does this mean for us?

Trends 59

Trends How To Retail Google 59

Solo PR Pro

JULY 3, 2019

E-Commerce is still gaining on brick and mortar retailers, but the growth is slowing. Online streaming (Spotify) and subscription-based retailers like Stitch Fix are among many using a “Freemium” business model, while also providing data-driven and personalized recommendations, to create growth. There are currently 3.8

Report 45

Report Privacy Pinterest Retail 45

Cision

JULY 20, 2015

Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). .” Triggers are prompts which remind us of something else: peanut butter reminds us of jelly, pepperoni reminds us of pizza, et cetera. ” 3.

Energy 120

Energy Viral Storytelling Community 120

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. Berger describes six attributes that most “viral” word-of-mouth brands and products share: Social Currency. Practical Value. Conclusion.

Social Media 120

Social Media Facebook Print Twitter 120

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. But the stunt was just the diving board for Fiji, a platform that enabled consumers to interact with Fiji Water’s playful, snarky content through social media. 5 - From Red Carpet to Retail.

Marketing 78

Marketing Viral Consumer Branding 78

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Retail companies the world over are taking to holistic commerce and everything it brings to the table. So which one garnered more interest according to Google trends?

Mobile 105

Mobile Community System Social Media 105

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. But the stunt was just the diving board for Fiji, a platform that enabled consumers to interact with Fiji Water’s playful, snarky content through social media. 5 - From Red Carpet to Retail.

Marketing 48

Marketing Viral Consumer Branding 48

Waxing UnLyrical

JUNE 25, 2014

Social media is a great tool for engaging with consumers. Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes. Guest Post by Josh Lyon. For the most part, brands use it well. Watch out for #fails.

Social Media 89

Social Media Media Viral Tools 89

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Most marketers use social listening tools such as Sysomos and Meltwater to monitor what consumers say about their brand on social media. The alternative to that lightning-fast candor?

Instagram 98

Instagram Crisis Local Privacy 98

Mindful Marketing

NOVEMBER 30, 2018

For those who find a way to purchase e-cigarettes, there are plenty of choices-- over 460 different brands are competing for consumers. Despite an organization’s sharpest marketing strategies and best intentions, consumer behavior sometimes goes in directions that are very hard to predict. Take Tide Pods.

Chemicals 50

Chemicals Viral Consumer Study 50

Sword and the Script

JULY 14, 2015

When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. There was the LexisNexis Business of Law Blog , a company with a publication focused on developing content for a niche, vertical, B2B industry, right alongside Coca Cola , Dell and luxury retailer Barney’s New York. .

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Prohibition

MAY 4, 2017

Related Posts Case Studies 56 With our team based in Leeds, Prohibition PR is one of the UK’s finest integrated PR consultancies with expert knowledge of digital, consumer, B2B, Retail and Technology sectors. Image Credits: Wikimedia , Wikimedia , Flickr , Flickr, . Just look at Old Spice or Bodyform.

Sports 54

Sports Social Media Instagram Media 54

Cision

OCTOBER 16, 2017

So, the things we’ll see in the market, you know, if it’s a retailer were seeing things like, “Well could you help us with driving some more traffic for shopping cart conversions?” Steve Barrett: We’ve all seen those go viral haven’t we? As an example. Steve Barrett: People like themselves, don’t they?

Media 202

Media Storytelling Technology Data 202

The Stalwart Blog

APRIL 26, 2020

In addition to that, I’m helping some retailers who are having to lay off staff and convert a lot of their business online, even more so than they had before and communicating that to the public. People aren’t consuming news reports like they did 20, 30 years ago.

Crisis 78

Crisis Local Facebook Social Media 78

Buzzstream

JULY 10, 2024

If, you know, I will very very confidently sit here and say if links did not have a positive impact on SEO, there is no way in hell that a furniture retailer would sell pretending to be an expert on the interpretation of Taylor Swift lyrics. There is no way.

Digital PR 98

Digital PR SEO Google Travel 98

Prohibition

FEBRUARY 27, 2023

Bert’s Books’ viral display of the Prince Harry autobiography It felt like Prince Harry’s autobiography was everywhere at the beginning of the year – and one independent bookstore in Swindon capitalised on its success in a very clever way. This is a great example of how simple but well done content can go viral.

Brand 62

Brand Branding Viral Fashion 62

Konnect Agency

JANUARY 17, 2020

As consumers grow increasingly wary, they’re seeking reviews from people they trust when making purchasing decisions. However, Facebook’s recent removal of likes signals the need for brands to delve beyond surface-level data and dig deeper into inspiring an emotional response and encouraging consumers to take action.

Social Media 87

Social Media Trends Media Instagram 87

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. After a video of a Comcast service rep falling asleep on a customer’s sofa while on hold with the home office went viral, It had nowhere to go but up.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

MaccaPR

JUNE 27, 2018

From Airbnb’s " We Accept " diversity drive to Patagonia’s " The President Stole Your Land " campaign against the Trump Administration’s order reducing the size of two national monuments, there’s no de nying t hat our political climate has galvanized marketers to speak up on the socio-political issues that engage consumers today.

Brand 70

Brand Branding Marketing Retail 70

Mark My Words

SEPTEMBER 11, 2015

Potentially particles colliding in the science world’s answer to the circle line could inadvertently open up a world-consuming black hole. The equivalent to the ‘surgery causes Alzheimer’s’ finding would be an economist deducing a rise in retail consumption on the basis that people in September wear more clothes than they did in August.

Journalism 60

Journalism Viral Retail Newspapers 60

Prohibition

NOVEMBER 12, 2018

Increasingly consumers want to feel that their money supports businesses that reflect their personal values, whether it’s buying eco-conscious products or spending extra for ‘Made in Britain’. But widely politics has the potential to influence our retail choices in unprecedented ways. Should businesses comment on politics? .

Analysis 54

Analysis Viral Advertising Advertising 54

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. It showed in every aspect of the company’s business, particularly how it handled consumer complaints and managed sourcing, manufacturing, and marketing.

Crisis 180

Crisis Airlines Brand Branding 180

Masters in Communications

FEBRUARY 12, 2022

He is also understood to be the world's first book retailer whose business model was to sell books to the public. In more recent times, media malaise has led to something called "doom scrolling" where an audience spends time on an electronic device consuming article after article (or headline after headline) of negative news.

Ethics 52

Ethics Communications Print Television 52

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent. Samsung’s swift decision to pull the product at first looked smart and proactive, but things didn’t cool off. Fake news is big news.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202