PRSay

JANUARY 3, 2025

Here are three ways PR agencies can harness the latest trends to best serve their clients in 2025. #1 In contrast, consumers love it when brands feel real and authentic. Practically, this means that consumers value honesty and relatability over perfection in brand messaging.

Trends 97

Trends Brand Branding Publicity 97

Agility PR Solutions

AUGUST 16, 2022

Generally speaking, there was an uptick in the use of social media as 71 percent of consumers reported using social media more frequently than in previous years. Most social media companies had to adjust their technologies and algorithm to meet the new demands.

Social Media 170

Social Media Trends Strategy Media 170

PRSay

OCTOBER 1, 2024

For brands looking to connect with a modern audience, this increasingly means cultivating a compelling social media presence. More than three-quarters of businesses use social media to engage with customers and drive revenue. What’s more, consumers want to see their favorite brands on social media.

Viral 194

Viral Social Media Media Trends 194

Cision

OCTOBER 5, 2016

Here are three marketing trends you need to be aware of as we head into the final quarter of the year. Livestreaming is Changing How We Consume Video. How do you know which trends will work best for you? As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible.

Trends 319

Trends Content Marketing Brand Branding 319

5W PR

DECEMBER 29, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumers become increasingly discerning, seeking personalized experiences and sustainable products, CPG companies must adapt their strategies to stay competitive.

Consumer 78

Consumer How To Privacy Fashion 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. The post The Top PR Trends For 2017 appeared first on Crenshaw Communications.

Trends 124

Trends SEO Leadership Print 124

5W PR

DECEMBER 21, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumers become increasingly discerning, seeking personalized experiences and sustainable products, CPG companies must adapt their strategies to stay competitive.

Consumer 78

Consumer How To Privacy Fashion 78

Onclusive

FEBRUARY 15, 2024

In the dynamic landscape of PR and marketing, the ability to shape and capitalise on trends is vital for successful campaigns. In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. The ability to accomplish this comes from trend tracking.

Trends 195

Trends Marketing Analysis Leadership 195

Prowly

MARCH 4, 2025

One day, youre grasping a new requirement and exhaling in relief; the next you find out that trend is already on its way out. Thats why weve broken down the five biggest PR trends shaping 2025. Looking back on statistics weve gathered over the last two years, its safe to say that most of the industry has adjusted to this trend.

Trends 104

Trends Reddit Pitching Data 104

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. This will reveal unmet customer needs.

Strategy 370

Strategy Communications Reputation Measurement 370

Deirdre Breakenridge

NOVEMBER 13, 2017

Not only did we witness numerous crises and campaigns, but also several new trends emerged. Today there are a plethora of niche outlets that strive to receive business and consumer attention. The four trends I discussed above are only a few of the many things that may emerge in this industry within the next twelve months.

Trends 0

Trends Storytelling Creativity Reputation 0

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. Their weekly newsletter shares an overview of their articles about publishers in this online era and digital trends to keep an eye on.

Retail 320

Retail Healthcare Social Media Crisis Management 320

Agility PR Solutions

OCTOBER 27, 2020

COVID-19 may not have delivered a business boost to most industries, but it’s caused many more consumers to rely on digital shopping. The trend had been steadily growing but accelerated after the pandemic was declared. The post Where’s digital marketing trending? Here are 4 directions. appeared first on Agility PR Solutions.

Trends 164

Trends Marketing Digital PR Consumer 164

Communications Conversations

APRIL 17, 2020

Especially given consumers are looking for brands to take leadership right now. General Mills’ social team didn’t sit idly around very long–they started interviewing key executives a couple weeks ago around COVID-related topics. Makes sense, right? Domino’s uses Zoom to produce recruiting commercial.

Social Media 198

Social Media Brand Branding Employee 198

Onclusive

SEPTEMBER 27, 2017

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. If Consumers are Angry, Create a Place to Vent.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Communications Conversations

JUNE 17, 2021

My point: Social media is so fragmented now and includes so many different time-consuming platforms, you can’t possibly keep up and show up on all of them. So, you can’t possibly know it all when it comes to social media marketing. Social media marketing is a tough job. Not even close.

Social Media 170

Social Media Marketing Pinterest Media 170

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting.

Media 369

Media Software Pitching YouTube 369

5W PR

MARCH 23, 2025

Public relations plays a vital role in helping dietary supplement companies maintain FDA compliance while building consumer trust. This expansion brings increased scrutiny from regulators and consumers alike, making strategic PR essential for success. Media relations require particular attention.

Publicity 78

Publicity Guidelines Education Consumer 78

Communications Conversations

JUNE 2, 2021

I had an interesting conversation with a friend last week about social media engagement. Her theory: Impressions are highly under-valued in the social media marketing world, whereas she believed there was far too much focus on engagement. Essentially impressions > engagement in social media marketing.

Social Media 151

Social Media Marketing Media System 151

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Training. Social Media & Community Management. Trend Spotting. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

5W PR

OCTOBER 24, 2024

The Power of Expertise in Shaping Beauty Trends At the heart of the event were interactive masterclasses and discussions featuring iconic figures like Ms. These sessions highlighted the growing demand for expert-led content in the beauty industry, as consumers increasingly turn to professionals for guidance on enhancing their routines.

Product Launch 78

Product Launch Chemicals Trends Consumer 78

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

In the public relations world, keeping up with trends is the name of the game. The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. Social commerce Social commerce is mobile’s latest opportunity.

Mobile 334

Mobile Advertising Advertising Trends 334

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 150

Survey Social Media Brand Branding 150

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

That’s empowering to regular consumers. Yes, social media pushback can be constructive, yet it often spins out of control. Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity. To its credit, the social media manager for Duolingo posted a heartfelt apology.

Construction 385

Construction Social Media Crisis Reputation 385

Contently - Strategy

SEPTEMBER 11, 2024

Visual marketing design trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Staying on top of the latest visual marketing design trends is essential for building an enduring brand, telling engaging stories , and emotionally connecting with customers.

Trends 52

Trends Marketing Strategy Brand 52

5W PR

NOVEMBER 20, 2024

shelves, capturing consumer attention is challenging. 5W’s beauty & wellness team elevates brand awareness for K-beauty brands through tailored media relations, influencer programs, brand ambassador procurement, celebrity partnerships, and experiential activations. K-beauty consumers actively seeking sustainable options.

Brand 78

Brand Branding Communications Marketing 78

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.

Social Media 118

Social Media Video Marketing Media 118

Prowly

JANUARY 29, 2025

Navigating without a clear grasp of consumer perceptions can lead to missed opportunities. By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. Brand health refers to how well a brand is perceived by consumers.

Measurement 104

Measurement Brand Branding Analytics 104

5W PR

NOVEMBER 18, 2024

Embrace Authenticity in Your Communications: Consumers and beauty pros alike seek brands that stand for something real. Build Long-Term Trust Over Trend-Chasing: Brands that build consumer loyalty prioritize trust over trends. Listen to your audience, respond to their evolving needs, and show you’re adapting.

Industry 78

Industry Education Community Trends 78

5W PR

JANUARY 15, 2025

By analyzing vast troves of data, including demographics, online behavior, and social media interactions, AI algorithms can build detailed audience profiles. AI can automate mundane tasks such as research, data entry, and even the initial drafting of press releases and social media updates.

Storytelling 78

Storytelling Creativity Data Trends 78

5W PR

DECEMBER 18, 2024

Clearly articulate how the brand’s products or services can enhance consumers’ lives. Leveraging Social Media for Maximum Impact Social media platforms provide a powerful platform for sharing the brand’s story and engaging with the audience.

Storytelling 78

Storytelling Brand Branding How To 78

Onclusive

SEPTEMBER 16, 2021

Social amplification trends allow you to quickly understand which articles are being amplified and engaged with on social media, which is a great measure of how much your content resonates and how many more eyeballs it receives beyond the original publication.

Strategy 397

Strategy Measurement Data Analysis 397

5W PR

JANUARY 7, 2025

This includes website content, marketing materials, and social media posts. This can be achieved through targeted advertising on social media platforms or search engines. Create campaigns that capitalize on local events, festivals, and seasonal trends. Use data analytics to identify regional trends and preferences.

Hotels 78

Hotels Local Marketing Engineering 78

Cision

APRIL 27, 2017

Despite advances in machine-learning and automated content development, great stories that have major economic or social impact are still consumed by real people. The social networks can be helpful for this. For consumer B2C brands and retailers, Instagram and Facebook reign supreme. Trending Topics. Behavioral.

Storytelling 146

Storytelling Data B2C B2B 146

Prowly

FEBRUARY 3, 2025

Start conducting thorough brand research today using Prowly's media monitoring and social media listening. Sometimes, you might want to collect these answers at industry conferences, universities, or other places where your consumers spend time. An all-in-one tool like Prowly isnt only known for its robust media database.

Examples 104

Examples Brand Branding How To 104

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. As we embrace the ever-evolving landscape of videos on social media, it is essential to explore what the future holds for video on these platforms.

Video 118

Video Social Media Media YouTube 118

PRSay

DECEMBER 27, 2022

From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” Reevaluating Twitter. Paid internships are essential.

Trends 128

Trends Pitching Twitter Nonprofit 128