Flack's Revenge

AUGUST 9, 2016

Their efforts have propelled merely popular stories into through-the-roof viral successes. Since then it is a new game, as more people are discovering and consuming news through social media. Project Fortune Teller: Data Predict Viral Success. The resulting quick action turned popular articles into viral successes.

Viral 120

Viral Data Web Trends 120

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. This will reveal unmet customer needs.

Strategy 370

Strategy Communications Reputation Measurement 370

5W PR

FEBRUARY 11, 2025

False narratives spread at lightning speed across social media platforms, reaching millions before facts catch up. For brands, the stakes couldn’t be higher consumer trust , once lost to viral falsehoods, proves difficult to rebuild. Social media amplifies these challenges.

Brand 78

Brand Branding Viral Training 78

Buzzstream

JANUARY 15, 2025

It prompted thousands of social media posts, news discussions, a press release from McDonalds, and a new $5 value meal. This, to me, is the definition of viral. So, in this conversation, Chris outlined the step-by-step process for getting this data-driven digital PR content to go viral. It was getting great results.

Viral 62

Viral Digital PR Pitching Data 62

5W PR

OCTOBER 24, 2024

These sessions highlighted the growing demand for expert-led content in the beauty industry, as consumers increasingly turn to professionals for guidance on enhancing their routines. The minimalist approach to makeup and hair care has gained traction as consumers prioritize healthy, glowing skin and effortlessly styled hair.

Product Launch 78

Product Launch Chemicals Trends Consumer 78

NewsWhip

OCTOBER 30, 2024

As media teams search for a new social listening tool, here’s what years of product development in the social listening space has taught me: The social media landscape has changed — you need a versatile tool that adapts It’s not just about Facebook and X anymore.

Tools 78

Tools Reddit Viral Instagram 78

Contently - Strategy

AUGUST 30, 2024

Because it turns out that only 30% of consumers trust companies. So, if you run ads listing the six reasons consumers should choose your product, the consumer won’t believe you. However, if you have a verified customer post the six reasons they love your product, consumers will start to trust you.

Storytelling 82

Storytelling Marketing Travel Case Study 82

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. Unveiling surprising facts or data can also make your online PR content go viral.

Digital PR 251

Digital PR How To Small Business Analysis 251

Flack's Revenge

JULY 12, 2017

Who’s your biggest foe on social media? Does company A have a bigger social footprint? And consumer marketers have a decided advantage over B2B when it comes to emotion. The Growth of Social News Sharing. News and other info come to us, through newsfeeds and social sharing.

Social Media 120

Social Media How To Media Viral 120

5W PR

NOVEMBER 1, 2024

Platform-Specific Campaigns: We identify the right platforms for your brand—whether it’s TikTok for viral content, TikTok Shop for seamless shopping integration, or Pinterest and Instagram for visually-driven storytelling. By partnering with influencers, brands tap into trusted voices who inspire consumer purchases and shape trends.

Pinterest 78

Pinterest Viral Instagram Community 78

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Read on for three tips to turn a social media crisis into a PR win. Address The Issue Clearly And Quickly.

Crisis 271

Crisis Brand Branding How To 271

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.

Social Media 118

Social Media Video Marketing Media 118

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. It’s one thing to newsjack a story by pitching media when you have a relevant client that can enhance the news. Robin Williams’ tragic death leaves consumers at high risk of identity theft.

Pitching 272

Pitching Viral Interviews Education 272

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. Market research is vital to understanding how target audiences consume info,” said Haworth. 3 Ways to Maintain Control of Your Corporate Social Media. Meet people where they are.

Social Media 119

Social Media Conference Media Corporate 119

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Onclusive

JULY 27, 2023

For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz. In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement.

Tools 354

Tools Resources Internal International 354

Remote PR Jobs

JULY 11, 2024

Their social media draws a perfect line of self-deprecation, transparency and authenticity. Their brand voice remains true to themselves, complete with a viral-worthy, hysterical online edge. Create Engaging Content : Develop blogs, videos, and social media posts that tell stories related to your brand.

Brand 213

Brand Branding Storytelling Airlines 213

Prohibition

AUGUST 5, 2022

Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! Twitter has also been great for viral trends in July, from “They’re a 10 but…” to adopting the “Little Miss memes” in a simpler way. TikTok focuses on accessibility.

Instagram 118

Instagram Social Media Video Facebook 118

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 215

Blogging Company Engineering Airlines 215

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Photo by S O C I A L.

Social Media 91

Social Media Trends Viral Media 91

Waxing UnLyrical

JUNE 25, 2014

Social media is a great tool for engaging with consumers. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. With that in mind, here are my top five tips to help you avoid some common social media errors. How NOT to Run Your Social Media.

Social Media 91

Social Media Media Viral Tools 91

Cision

JUNE 29, 2017

There’s no doubt the way we consume stories has changed. Is there an emotional response it invites on social media? Lastly, you should monitor what people are talking about on social media and jump on trends you can predict before anyone else sees it coming. Is the sentiment positive? What’s the next big thing?

Storytelling 0

Storytelling Data Communications Technology 0

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property.

Social Media 97

Social Media Media YouTube Facebook 97

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like.

Social Media 102

Social Media Ethics Trends Viral 102

Shift Communications

JANUARY 24, 2024

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. In turn, it has left many of us asking the question, “ how has a drinkware product taken over the consumer market space by storm?”

Consumer 78

Consumer Strategy Viral Marketing 78

Sword and the Script

DECEMBER 9, 2014

It was also an illustration of what is – perhaps overdramatically – being called “dark social.”. Dark Social: Antimatter to Viral Fixation. This phenomenon is what VentureBeat , citing a study by RadiumOne, is calling “dark social.”. Social Media social media marketing social sharing viral marketing'

Viral 119

Viral Marketing Web Case Study 119

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

The Proactive Report

DECEMBER 26, 2022

Social media listening can provide invaluable insights when it comes to telling the story of your brand. Ninety percent of consumers watch videos on their phones because it is far easier than firing up a laptop or other device. The social media platform has changed people’s lives and increased business all around the world.

Video 162

Video Film Facebook Social Media 162

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. Leveraging Social Media Social media is a real boon for tech startups.

Social Media 79

Social Media Strategy Media SEO 79

PRSay

OCTOBER 5, 2021

In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In Given today’s lightning-fast news cycle and the ability for social media posts to quickly go viral, it’s critical to balance process and speed to market.

Employee 217

Employee Leadership Crisis Management Viral 217

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating. Why we share.

Viral 106

Viral Advertising Advertising Facebook 106

Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels.

Viral 70

Viral Radio Media Sports 70

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. Christine Connolly . Account Manager.

Consumer 83

Consumer B2C Viral Fashion 83

PRSay

SEPTEMBER 8, 2020

For consumers, distinguishing legitimate sources of news and information from illegitimate sources is more challenging than ever before. Because, all around the world, in a lot of different sectors, there are communicators who don’t necessarily share those standards, including politicians and certain media networks.

Communications 176

Communications Government Viral Radio 176

Prohibition

MARCH 16, 2022

The value of social media for small businesses is immeasurable. The average social media user spends 2.5 For this reason, it is vital that small businesses take advantage of one of the most effective ways to reach potential consumers. Decide which social media advertising platforms are right for your business.

Small Business 71

Small Business Advertising Advertising Social Media 71

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

” The tragic plot twist stirred up simmering negative sentiment against Crock-Pot, starting as a “slow burn” that later caught fire on social media. Make sure your social media channels are up to date. But, to its credit, Crock-Pot acted quickly on social media, creating a Twitter account within hours.

Crisis 199

Crisis Twitter Course Viral 199