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Social Media Laws: What Are They and How Do They Impact Brands?

Contently - Strategy

Social media has profoundly shaped global events, public discourse, and the very fabric of our societies since the early 21st century. This provision established that online platforms (and later social media companies) would not be classified as publishers, which gave them immunity from liability for user-generated content.

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The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Facebook relies on Wikipedia.

Wikipedia 101
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Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

Cision

Social media and search engines are riddled with conspiracy theories and misinformation presented as news. Brands like Google, Twitter, Facebook, and YouTube are doing nothing to prevent it, resulting in a very confusing and convoluted media world. What Are Consumers’ Responsibilities? And the worst part?

Google 225
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Why monitoring external factors is key to corporate reputation

Onclusive

While you’re likely familiar with ESG (Environmental, Social and Governance) performance as one of the most important measures of corporate reputation, we’d like to introduce a similar tool called PESTLE analysis. In the age of social media, managing corporate reputation is a complex undertaking. Richard Branson.

Corporate 195
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How To Deal With Negative Reviews: Five Things to Consider

Melissa Agnes

In short, negative reviews can be very harmful and they are being increasingly relied upon by consumers. Therefore, with the state of the internet and social media, you cannot afford to ignore negative or possibly fake harmful reviews. Photo credit: Carrot and stick – Wikipedia.

How To 238
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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Fortunately, my employer feels the same way.

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Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

The initiative will create a subscription tool for consumers, so readers can safely subscribe to their favorite news outlets through Google. Any time YouTube finds a questionable piece of video content, it will add a text box linking pertinent “factual” information supplied by Wikipedia. So, what does that entail?