The Proactive Report

DECEMBER 26, 2022

Back in 1995 predictions were made that in 20 years everyone would have access to broadband and video content would be the norm We are living that predicted future right now. Video is the most watched type of content online. Each year video usage online continues to grow and it is getting bigger all the time.

Video 162

Video Film Facebook Social Media 162

PRSay

JANUARY 8, 2019

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. Storytelling can come to life in written, audio or video forms, or in a blend of all three.

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms.

Video 149

Video Case Study Agriculture B2B 149

Cision

MAY 25, 2017

Owned Media Requires Great Storytelling. One of the best cases for owned media, in a world where every brand is creating more content, came from Managing Director of Consumer Marketing at Edelman, Stephanie Smirnov. Cision’s own CMO, Chris Lynch, echoed this idea when he talked about data-driven storytelling.

Advertising 272

Advertising Advertising Storytelling Media 272

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. PR professionals know that in the “attention economy” where consumer engagement is elusive, the most effective way to connect with an audience may be to tell your story.

Storytelling 149

Storytelling Data Insurance Insurance 149

Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling?

Storytelling 124

Storytelling Examples B2B Chemicals 124

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. For PR professionals, it’s not enough to be “on social,” “into video,” or “always on mobile.” PR and other media professionals think in terms of paid versus earned media – but consumers don’t. But what about PR?

Trends 320

Trends Mobile Twitter Consumer 320

Onclusive

AUGUST 22, 2017

Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Multimedia Development & Visual Storytelling. Media Training.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR.

Mobile 334

Mobile Advertising Advertising Trends 334

Ishmael's Corner

OCTOBER 26, 2014

For consumer companies, Facebook offers one of the easiest platforms for brand storytelling. Take that photo of a customer smiling over the company’s product/service or that video of employees raising money for a worthy cause, publish on Facebook and voila! I think we can agree that this is not brand storytelling at its best.

Airlines 136

Airlines Storytelling Facebook Travel 136

Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Clayton created divided 88 Acres into chapters and sprinkled in short videos and strong imagery. Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself.

Storytelling 120

Storytelling Skype Energy Software 120

5W PR

DECEMBER 4, 2024

It demands a deep understanding of the consumer and a strategic approach to marketing, which generally means working with a beauty marketing agency. By understanding the desires and behaviors of consumers, brands can position their products as an integral part of their lifestyle.

Brand 78

Brand Branding Marketing Storytelling 78

Deirdre Breakenridge

NOVEMBER 13, 2017

Some of the biggest ones included the continued popularity of live-stream video as well as the use of influencers. Storytelling will become more creative. Today there are a plethora of niche outlets that strive to receive business and consumer attention. In 2018, we will see the rise of more storytelling.

Trends 0

Trends Storytelling Creativity Reputation 0

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. That’s participation marketing.”.

Brand 246

Brand Branding eBook Leadership 246

Cision

APRIL 21, 2015

Faster phones, the abundance of phones and ubiquitous WiFi make videos that much more appealing. On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. Does video have any weaknesses?

Video 120

Video Brand Branding Trends 120

Cision

MARCH 31, 2015

From ancient cave drawings to photojournalism and broadcast TV, people have enjoyed visual stories for the speed at which people can consume the content and the emotion it elicits. If you want people to share your video, ask them.” – Jay Baer. Best Practices Featured Content Marketing multimedia Photography podcasts video'

Storytelling 120

Storytelling Mobile Video Viral 120

5W PR

DECEMBER 23, 2024

By aligning with the values of eco-conscious consumers, these strategies aim to promote responsible travel and contribute to the preservation of our planet. Authentic Storytelling Craft compelling stories that highlight the unique cultural, historical, and natural attributes of the destination.

Travel 78

Travel Tourism Marketing Local 78

PRSay

MARCH 25, 2025

In the book, Sloan is the main character and helps solve a PR crisis when her favorite video game glitches worldwide. I think the best part of the story in Game Face is where we discover that the bug in a clients video game is really the games best feature. She learns firsthand how PR professionals overcome challenges.

Pharmaceuticals 88

Pharmaceuticals Writing Storytelling Exercises 88

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is no longer optional. Please say yes.

Video 120

Video Strategy YouTube Marketing 120

ImPRessions - Crenshaw Communications

JUNE 22, 2021

The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. This new feature is actually in competition with TikTok as it offers similar video creation capabilities. .

B2B 405

B2B Social Media Media Twitter 405

PRSay

NOVEMBER 5, 2018

Consider this: Where both video and text are available at the same source , 72 percent of people prefer video to learn about a product or service. Anyone on my team will tell you how much I love video. Eighty-one percent of people have been convinced to buy a product or service by watching a brand’s video.

Video 119

Video Communications Strategy Product Launch 119

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online.

Video 118

Video Social Media Media YouTube 118

5W PR

MARCH 24, 2022

Companies in the B2B industry can bring new life to their content with the help of digital storytelling. There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing.

Storytelling 88

Storytelling B2B Brand Branding 88

Ishmael's Corner

OCTOBER 28, 2019

The Art Of Storytelling In Business Communications And Public Relations. Years ago we resigned a big brand account in the consumer electronics space. At the time we supported their consumer electronics business in the U.S. handling their video camcorders, cameras and laptops.more. You’ve probably heard of them.

Storytelling 154

Storytelling Consumer Video Communications 154

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Video viewing, particularly on mobile, is surging. Native video advertising builds on the premises found with video and native advertising. Facebook already penalizes links to external videos.

Video 120

Video YouTube Mobile Advertising 120

Cision

JULY 10, 2015

With audio and video, don’t assimilate. It’s your favorite audio or video producer. Want tips on how to make your story stand out with visuals and video? Get a copy of our “A Roadmap to Multimedia Storytelling” e-book now! How can you use those devices in your own audio and video pieces? Be Recognizable.

Video 120

Video Storytelling Local Creativity 120

Contently - Strategy

DECEMBER 14, 2018

You’re confident this great video will get people talking. You wait a few days to check the data and… your video got a whopping 12 views. Unfortunately, hoping to go viral is not a video strategy. The online video space is a deeply crowded market. Every minute, 400 hours of video are uploaded to YouTube.

Viral 110

Viral Video Strategy YouTube 110

The Hoyt Organization

MARCH 8, 2024

In this digital age, consumers are in complete control of the information they consume. It has become increasingly challenging to appeal to consumers with traditional and interruptive marketing methods like ads and sales pitches. The answer lies in the power of storytelling.

Storytelling 91

Storytelling Brand Branding Consumer 91

Contently - Strategy

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Media and marketing experts have been anointing video as the trend of the year for over a decade.

Video 109

Video How To Education YouTube 109

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important. Let’s face it, consumers are distracted, difficult to reach, and fickle. Building loyalty.

Publicity 255

Publicity Storytelling Automotive Software 255

5W PR

MARCH 8, 2025

The most successful speakers build their reputations through calculated positioning, consistent messaging, and authentic storytelling across digital channels. Include high-quality photos and video clips that demonstrate your speaking style and audience engagement. Start by auditing your current digital footprint across all platforms.

Brand 78

Brand Branding LinkedIn Case Study 78

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

ReimaginePR

JULY 18, 2016

Who can even remember a world without online videos? Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online. So, what makes videos so appealing to so many people? Click Here. #1:

Video 120

Video Infographics Brand Branding 120

Remote PR Jobs

JULY 11, 2024

For example, a brand aimed at millennial, tech-savvy consumers might adopt a lighthearted and humorous tone, whereas a company targeting seasoned professionals might use a more formal or straightforward voice. Leverage Storytelling As you know by now, storytelling is a powerful tool when it comes to developing your brand’s voice.

Brand 213

Brand Branding Storytelling Airlines 213

Waxing UnLyrical

JANUARY 23, 2012

As a bike geek and cycling lover, I love Rapha’s comfortable and beautifully designed cycling wear, and admire its use of content (particularly video ) to tell its story. What do Rapha and the Festive 500 teach brands about storytelling and doing it better? Have you got any favorite examples of storytelling among online communities?

Storytelling 71

Storytelling Community Video Interviews 71