Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it. How does my audience prefer to consume content?

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

Cision

MAY 2, 2015

It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. Whether it’s a short video, infographic or a blog post, PR pros can use their storytelling abilities to get directly in front of their target audiences.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

We typically use it for insights that inform our messages, not for pouring into a white paper or press release. Demographic or psychographic data about customers based on market research, for example, can help refine story ideas, media targets, and even the wording of content aimed at consumers or business customers.

Writing 147

Writing Storytelling Pitching Creativity 147

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. In the weeds – Particularly in the world of high-tech PR, it is easy to get trapped deep in the details when writing PR content like a byline, white paper, or a media pitch. Truth is, it’s not that dark.

Agency 192

Agency Internal International Pitching 192

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. Learn top tactics with Cision’s free white paper! There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

APRIL 2, 2015

Forrester’s “ User-Generated Content’s Impact on Brand Building ” study determined that the key to cultivating this type of content: Consumers trust content from their peers more than any other form of marketing communication. Get our free white paper now! Real-time marketing can also leverage trends.

Airlines 120

Airlines Storytelling Local Travel 120

Flack's Revenge

FEBRUARY 3, 2021

Assuming you are willing to share details, they should be woven into the messaging and storytelling. PowerPoints, white papers and academic papers should be provided to those who want to dig deeper and really understand. If you haven’t, you need to weigh the risks of discussing the tech vs. holding the cards close.

Technology 177

Technology Comparison Case Study Video 177

Cision

JULY 10, 2015

Get a copy of our “A Roadmap to Multimedia Storytelling” e-book now! They’re the ones that will capture attention, be immediately recognizable, and continually surprise and delight your consumers. Click here for our free white paper! . Want tips on how to make your story stand out with visuals and video?

Video 120

Video Storytelling Local Creativity 120

Cision

APRIL 22, 2015

We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. See all of Ekaterina’s visual storytelling tips here. Get our free “Outside-The-Box Content Marketing for PR” white paper now! Writing is appetite. Content is habit.

Media 120

Media Storytelling Content Marketing Journalism 120

Cision

JUNE 2, 2015

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. The more content you analyze, the more accurate your analysis will be – however, it can be a time-consuming process so choose relevant, successful content.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Cision

NOVEMBER 10, 2015

Read the crisis communications white paper! Then, they began a storytelling model for “good news” – creating a wide range of topics from technology improvements to onboard enhancements to new ships, environmental and sustainability initiatives to increase positive sentiment.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Cision

APRIL 20, 2015

Get tips and tactics for using multimedia with our free “Outside-The-Box Content Marketing for PR” white paper! MarketingProfs says, “The implied endorsement of third-party experts holds much more weight to consumers than anything a company can say about itself.” Want your content to stand out? Try multimedia.

Media 120

Media Content Marketing Infographics Fashion 120

Onclusive

SEPTEMBER 20, 2017

Moreover, there is no straightforward customer journey to trace with the increasing number of digital touchpoints that consumers encounter today. a white paper or blog post on their own site) are actually producing more conversions or actions than a placement on TV.

Analytics 170

Analytics Measurement Data Technology 170

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 148

B2B Marketing Survey Software 148

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Think serial storytelling. Use the outside-the-box content ideas from our free white paper. Video viewing, particularly on mobile, is surging. It shows no signs of slowing. The raven brings #TheSight.

Video 120

Video YouTube Mobile Advertising 120

PRSay

NOVEMBER 5, 2018

Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. Audiences around the world now consume video on the platforms they prefer, making syndication an essential skill to master.

Video 119

Video Communications Strategy Product Launch 119

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). Want to build word-of-mouth? Social Currency: The new classic.

Energy 120

Energy Viral Storytelling Community 120

PR 20/20

FEBRUARY 21, 2017

Focusing on awesome storytelling to captivate readers. Industries will be able to better deliver their resources and intended messages to consumers in the form of new mediums. Focus on non-fiction storytelling. Look for opportunities to share consumer’s content to get them more involved and feel connected with your brand.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

PRSay

OCTOBER 2, 2019

CHALLENGE: Attracting media and consumer attention. A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date. Download our complete webinar white paper today. GOAL: Generate a compelling story that brings new audiences along for the journey .

Local 83

Local Storytelling Infographics Resources 83

Beyond PR

DECEMBER 5, 2017

Journalists and consumers crave videos. Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

NOVEMBER 29, 2016

It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Regardless of the organization or industry you serve, corporate communications and PR can be a time-consuming, workday-busting affair with little or no set schedule.

Survey 81

Survey Industry Communications Corporate 81

Communications Conversations

DECEMBER 5, 2019

Think of it like this: consumer brand works to share the story of why you should spend your money somewhere. But one thing that ties into so many of my upcoming projects is storytelling. From media pitching to working on white papers to planning and executing events, you have the ability to work on so many different projects.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. 100, 500, maybe 1,000? How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Will your client be targeting mainstream news outlets, trade media, influencers, consumers, B2B decisionmakers, investors, international markets, etc.? In a word, content.

Agency 40

Agency Real Estate Film Video 40

Contently - Strategy

MAY 27, 2024

Do you need someone with experience writing SEO web copy or white papers? It’s time-consuming, but meticulously vetting freelance writers can help you zero in on those who can deliver stellar content and are easy to work with. So, how do you begin your search? What types of content do you love working on?

How To 52

How To Creativity Social Media Construction 52

Landis PR

JANUARY 3, 2022

Credible, quality content gives depth to brand stories, particularly if supported by own research reports, surveys and white papers. Governments and key stakeholders including consumer groups and activist shareholders are expecting companies to do more on the ESG – Environmental, Social and (Corporate) Governance – front.

Trends 52

Trends Trade Shows Agency Communications 52

5W PR

MARCH 24, 2025

Building Brand Authority Through Strategic Storytelling AdTech companies face unique challenges in communicating their offerings to diverse audiences. This relationship becomes particularly significant as companies work to stand out in a field where differentiation often determines success.

Industry 78

Industry Privacy Case Study Leadership 78

Cision

MAY 21, 2015

The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. The Twist Image blog is here for all of your digital marketing adventures. 18) Mike Volpe. The Growth Show. 19) Amber Naslund and Chris Moody. 39) Donna Papacosta.

Social Media 120

Social Media Marketing Pinterest Media 120