Agility PR Solutions

MAY 10, 2022

As consumers become increasingly aware of the value of their personal data, new research from audience engagement and consented data solutions firm 3radical uncovers gaps between consumer expectations and personalized brand experiences, and then goes further to help brands understand these implications.

Study 175

Study Data Consumer Survey 175

Agility PR Solutions

NOVEMBER 18, 2020

Brands that invest in diverse, inclusive, and socially conscious marketing strategies are able to build stronger relationships with their consumer base, starting at the point of purchase, according to a new survey from design, marketing, and development firm directory Top Design Firms.

Consumer 157

Consumer Survey Strategy Marketing 157

Agility PR Solutions

AUGUST 22, 2021

How have consumers’ shopping habits changed since the racial reawakening that began in the United States last summer? The post The state of Black business in America: New survey finds progress, challenges appeared first on Agility PR Solutions.

Survey 144

Survey Consumer Trends Publicity 144

Agility PR Solutions

OCTOBER 12, 2020

(September 15th-October 15th), ENGINE Insights conducted a survey to discover Americans’ views on how well they think advertising, media, and brands are doing in its representation of the Hispanic culture and response to the community. The celebration began as a way to promote the history, culture, […].

Consumer 157

Consumer Media Engineering Survey 157

Agility PR Solutions

FEBRUARY 28, 2024

New research from Today’s Dietitian and Pollock Communications offers a glimpse into the shifting landscape of what we eat and why, as consumers increasingly prioritize both their well-being and their wallets.

Survey 100

Survey Trends Consumer Industry 100

Agility PR Solutions

JANUARY 28, 2021

But many consumers are skeptical, according to a survey by The Conference Board in collaboration with Nielsen. In the survey of more than 30,000 consumers across 63 global […].

Privacy 157

Privacy Data Consumer Survey 157

5W PR

JANUARY 3, 2024

Consume͏r surveys emerge ͏as a strategic tool, providing valuable ͏insights that empower brands to͏ tailor their offerings, enhance customer experiences, and foster trust. Understanding consumer preferences Consumer͏ surveys serve as a direct channel to und͏erstand the preferences of individuals in the health and wellness sector.

Survey 78

Survey Consumer Brand Branding 78

Agility PR Solutions

SEPTEMBER 10, 2024

Brands and businesses are increasingly turning to AI-powered customer service to reduce costs and increase efficiency, but the majority of participants in a new survey from customer experience and business process outsourcing firm Acquire BPO have had plenty of time to make their AI-driven customer service functional and satisfactory, As companies, (..)

Customer Service 105

Customer Service Survey Consumer Company 105

ImPRessions - Crenshaw Communications

MAY 21, 2020

It’s enough already, say consumers. A widely reported survey of 7000 consumers by Mitto suggests that a hefty chunk of the public is ready for brands to change the channel. A widely reported survey of 7000 consumers by Mitto suggests that a hefty chunk of the public is ready for brands to change the channel.

Brand 296

Brand Branding Advertising Advertising 296

Agility PR Solutions

FEBRUARY 21, 2022

The survey also shows regional—and perhaps cultural—differences in consumers’ embrace of data openness: 75 percent of […]. The post Consumers willing to open up their data if it leads to better experiences appeared first on Agility PR Solutions.

Data 151

Data Consumer Privacy Survey 151

Agility PR Solutions

MARCH 17, 2022

With wartime actions escalating in Ukraine, and as businesses struggle to align their marketing strategy with public conscience and growing scrutiny from consumers, new research from consumer insights enterprise platform Zappi shows that consumers have high expectations of brands and how they respond to the Russia-Ukraine conflict.

Consumer 147

Consumer Brand Branding Enterprise 147

Agility PR Solutions

OCTOBER 25, 2021

They say seeing is believing, and new survey research from NCSolutions (NCS) and Pinterest affirms that the truism applies to brand and product purchasing. The post Visual discovery: Half of consumers say seeing a product image motivates them to buy appeared first on Agility PR Solutions.

Consumer 147

Consumer Pinterest Survey Advertising 147

Agility PR Solutions

SEPTEMBER 13, 2022

The firm’s newly released 2022 Accessible Marketing survey finds that while 83 percent of businesses are doing more to provide […]. The post Marketers are doing more to reach consumers with disabilities, but barriers remain appeared first on Agility PR Solutions.

Consumer 147

Consumer Marketing Software Survey 147

Agility PR Solutions

AUGUST 7, 2023

Voya Financial recently partnered with the Institute for Public Relations (IPR) on a comprehensive research report titled “Disabilities in the Workplace: Culture, Communication, Support, and Inclusion” that analyzes a survey of 1,014 employees from various companies to determine how […] The post Consumers and employees want more inclusion of (..)

Employee 148

Employee Consumer Brand Branding 148

Agility PR Solutions

APRIL 24, 2022

As brands are staking their claim on the metaverse continue to multiply, new research from consumer insights data platform Zappi shows that consumers don’t have a desire to shop on the metaverse and that appeal and trust is still low. The survey, which asked consumers across the US and the UK about how they feel […].

Consumer 147

Consumer Survey Data Brand 147

Agility PR Solutions

JULY 8, 2020

The post Consumers expect Black Lives Matter actions, not talk—why aren’t brands communicating plans? The research, from […].

Consumer 147

Consumer Nonprofit Brand Branding 147

Sword and the Script

SEPTEMBER 26, 2023

While some mistakenly say social media is dying, a survey of 1,800 consumers and 900 marketers across the US and UK demonstrates the reasons people follow brands on social media has changed. The survey isn’t segmented by B2B respondents but there were three findings that stood out. click any image for higher resolution) 2.

Survey 139

Survey Social Media Brand Branding 139

Sword and the Script

JANUARY 30, 2024

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. A subscribed audience is what distinguishes content marketing from marketing. Click To Tweet 2. See our services.

Survey 129

Survey Marketing B2B Content Marketing 129

Agility PR Solutions

DECEMBER 17, 2023

New holiday-shopping survey results should serve as a reminder to brands and retailers: Consumers know how they want to engage, and it’s vital to meet their expectations for where, when and how they prefer to shop.

Survey 94

Survey Consumer Retail Meeting 94

Agility PR Solutions

MAY 19, 2024

The firm’s latest survey examines the impact of LGBTQIA+ inclusivity and allyship on consumer attitudes and behaviors. A record number of over 500 anti-LGBTQIA+ […] The post New study finds LGBTQIA+ inclusivity and allyship is important for brands and consumers appeared first on Agility PR Solutions.

Study 117

Study Consumer Brand Branding 117

Cision

SEPTEMBER 25, 2015

Surveys were re-fielded every year even when trend data had long since failed to produce anything of note. I won’t deny that many of the common tactics we use – consumer surveys, events, celebrity spokespeople, bylines – often translate into positive coverage. Whitepapers were pasted into Word documents and called bylines.

Survey 120

Survey Print Creativity Energy 120

Agility PR Solutions

JUNE 12, 2022

The firms’ new study, How Data is Driving Next-Generation Customer Experiences, is based on a survey of 100 global […]. The post Consumers’ new digital behaviors will outlive the pandemic: How data drives next-gen CX appeared first on Agility PR Solutions.

Data 122

Data Consumer Survey Study 122

Sword and the Script

SEPTEMBER 14, 2022

Perhaps not, according to a survey of “11,889 U.S.-based More than half (55%) of journalists surveyed “say that every side does not always deserve equal coverage in the news.”. “By The survey polled 9,388 Americans for their views ( methodology ). Are there still two sides to every story? Navigating the communications landscape.

Survey 98

Survey Communications Media Engineering 98

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.

Survey 181

Survey Marketing B2B Study 181

Agility PR Solutions

APRIL 7, 2024

And new survey research and data analysis from Vericast illustrates why print advertisements remain in style—and why they play a critical and emotional role […] The post Tried and true: Study finds consumers have an emotional connection with direct mail ads appeared first on Agility PR Solutions.

Study 105

Study Consumer Print Analysis 105

Cision

MAY 30, 2017

This means that the overwhelming majority of dissatisfied consumers stay silent and just stop giving you their money. The same is true for review sites like Yelp, TripAdvisor, Angie’s List, Glassdoor, Consumer Affairs, G2Crowd, TrustRadius, Spiceworks, or any of the hundreds of industry-specific rating platforms. FIVE PERCENT!

Software 328

Software Customer Service Google Small Business 328

Ronn Torossian

FEBRUARY 7, 2022

That means their personalized media campaigns are completely founded on outside factors such as brand knowledge, consumer surveys, consumption data, and demographic data. Many marketing teams focus on strategies that are based on assumptions. Although focusing on […].

Data 195

Data Marketing Survey Consumer 195

Ronn Torossian

AUGUST 27, 2020

A recent survey by video production agency MotionCue polled 500 marketers and consumers on their eight favored forms of […]. It doesn’t matter which platform a brand’s customers frequent because wherever they are, video is king. The post Video: Effective Communication with Customers appeared first on.

Video 195

Video Communications Survey Agency 195

Ronn Torossian

SEPTEMBER 8, 2020

Not only have consumers flocked to digital platforms to search and shop, but studies have shown that most expect to continue doing so after the pandemic is over. A March to May 2020 survey by […]. If there’s a silver lining to be found in COVID-19, it’s come in the form of opportunities for direct-to-customer sales.

Publicity 195

Publicity Survey Study Consumer 195

Agility PR Solutions

OCTOBER 18, 2021

As brand marketers anxiously bite their nails fretting over the 2021 holiday shopping forecast, new large-scale research from PowerReviews sheds new light on consumers’ plans for this critical season—and contrasts this year’s consumer sentiment with its survey results from 1 year ago.

Study 156

Study Brand Branding Survey 156

Cision

APRIL 5, 2017

Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. In the 2016 CMO survey, 87% of respondent said they can’t document that social media activity actually creates new customers. Journalists too, perceive an opportunity for emotional persuasion.

Brand 252

Brand Branding YouTube Social Media 252

Cision

OCTOBER 9, 2017

The study, which surveyed journalists on their social media habits, preferences and views was recently published by Cision and conducted in partnership with Canterbury Christ Church University. Chris Lynch: Our survey found that more than half of journalists found that fake news is becoming a serious problem in their profession.

Journalism 202

Journalism Communications Survey Study 202

Agility PR Solutions

FEBRUARY 8, 2023

As we get ready for the Big Game this weekend, consumers have a message for big-money ad buyers: invest in better personalization to get real consumer engagement.

Consumer 94

Consumer Communications Survey Advertising 94

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

Onclusive

MARCH 24, 2022

Do you know if anyone is consuming your content, and if so, how much and for how long are they reading it? Onclusive’s Brand Impact measurement can show you this with real-time survey results from your target audience. Engagement: You’ve got press coverage — now what?

Measurement 396

Measurement Data Hotels Viral 396

Agility PR Solutions

OCTOBER 6, 2022

New research findings from global adtech firm Perion Network, from its survey fielded by Lucid, reveal that 95 percent of consumer respondents believe it is vital to buy from brands they trust—demonstrating that consumers demand data privacy protection.

Data 94

Data Consumer Privacy Brand 94