Remove Consumer Remove Technology Remove Television
article thumbnail

Faces & Markets of PRGN: Ireland – A Dynamic Economy and a Great Place to Do Business

Bianchi Biz Blog

Communications, media and PR market in Ireland On the media front Irish people are spending more time consuming information, but in increasingly fragmented ways. Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day.

Radio 83
article thumbnail

5 Powerful Owned Media Strategies (Part 1 of 2)

Onclusive

Consumers are growing tired of paid media. Sponsored television programming and content marketing have been around for a long time and these strategies have evolved with the emergence of digital media. In fact, research shows that paid media channels have been declining in trustworthiness and credibility for years.

Strategy 273
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Faces & Markets of PRGN: Toronto, Canada: Diversity is Our Strength

Bianchi Biz Blog

Businesses draw on a large and diverse talent pool, especially in financial services, technology and life sciences. As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management. It has both radio and television in both French and English.

Print 100
article thumbnail

AdTech Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports.

article thumbnail

CES 2025: Technology with Purpose and Impact

5W PR

Trust, relationships, and practical applications were at the forefront, shaping how technology is responding to consumers’ needs in more relevant ways. As these products enter the market, strong tech public relations campaigns will be key to driving consumer awareness.

article thumbnail

3 Ways to Expand Your Reach Within the Hispanic Community

Cision

While many people who identify as Hispanic in the United States receive their news in English, that trend may be due to a lack of Spanish translations rather than a desire to consume news in English. With a population of around 57 million within the U.S., Use Mobile Destinations. 2 million households classified as Hispanic.

Community 225
article thumbnail

5 Tips to Effectively Engage Generation Zers

PRSay

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.