Ronn Torossian

MARCH 1, 2022

Lengthy lockdowns have affected consumer mindsets, meaning that marketers have to adapt and understand new behavior patterns. Environmental concerns are higher than ever, meaning that consumers will likely hold brands […]. The post Consumer Trends that Impact Marketing Strategies appeared first on.

Consumer 195

Consumer Trends Strategy Marketing 195

Agility PR Solutions

DECEMBER 2, 2024

As we head into 2025, understanding the latest PR trends in app marketing is essential for brands looking to capture consumer attention and foster loyalty. One […] The post The future of app marketing PR: Trends shaping user engagement in 2024 appeared first on Agility PR Solutions.

Trends 105

Trends Marketing Mobile Technology 105

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. PR teams need to note what’s driving trends in content consumption – whether it be convenience, price point, overall user experience, or anything else. But what about PR?

Trends 320

Trends Mobile Twitter Consumer 320

PRSay

JANUARY 3, 2025

Here are three ways PR agencies can harness the latest trends to best serve their clients in 2025. #1 In contrast, consumers love it when brands feel real and authentic. Practically, this means that consumers value honesty and relatability over perfection in brand messaging.

Trends 95

Trends Brand Branding Publicity 95

Agility PR Solutions

JANUARY 26, 2025

As businesses strive to connect with increasingly tech-savvy and demanding consumers, AI has emerged as a game-changing force, enabling marketers to refine their strategies, deliver personalized experiences, and maximize efficiency. Artificial Intelligence is revolutionizing industries worldwide, and digital marketing is no exception.

Ethics 117

Ethics Trends Marketing Analytics 117

Agility PR Solutions

OCTOBER 28, 2024

The Software as a Service (SaaS) model has revolutionized the way software is delivered and consumed. As businesses continue to embrace digital transformation, the landscape of SaaS marketing is evolving rapidly.

Trends 94

Trends Marketing Software Consumer 94

5W PR

JANUARY 12, 2025

The clean beauty movement has taken the beauty industry by storm, transforming consumer preferences and reshaping industry standards. This consumer-driven trend prioritizes products that are free from harmful chemicals, made with natural or organic ingredients, and produced sustainably and ethically. What is Clean Beauty?

Consumer 78

Consumer Chemicals Marketing Ethics 78

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Here are some of the key trends all businesses should be #following this year. As easy as it may sound, one of the best social media strategies for marketers is still simply listening to consumers.

Social Media 272

Social Media Trends Media Instagram 272

Agility PR Solutions

JANUARY 1, 2025

As businesses strive to connect with increasingly tech-savvy and demanding consumers, AI has emerged as a game-changing force, enabling marketers to refine their strategies, deliver personalized experiences, and maximize efficiency. Artificial intelligence is revolutionizing industries worldwide, and digital marketing is no exception.

Case Study 100

Case Study Study Trends Marketing 100

5W PR

DECEMBER 29, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumers become increasingly discerning, seeking personalized experiences and sustainable products, CPG companies must adapt their strategies to stay competitive.

Consumer 78

Consumer How To Privacy Fashion 78

Ronn Torossian

FEBRUARY 12, 2025

Learn how blockchain will transform digital marketing by 2025 with trends in decentralized advertising, data privacy, smart contracts and consumer trust The post 2025 Blockchain Marketing Trends: Revolutionizing Digital Marketing appeared first on.

Trends 195

Trends Marketing Privacy Advertising 195

Prowly

MARCH 4, 2025

One day, youre grasping a new requirement and exhaling in relief; the next you find out that trend is already on its way out. Thats why weve broken down the five biggest PR trends shaping 2025. Looking back on statistics weve gathered over the last two years, its safe to say that most of the industry has adjusted to this trend.

Trends 104

Trends Reddit Pitching Data 104

5W PR

DECEMBER 21, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumers become increasingly discerning, seeking personalized experiences and sustainable products, CPG companies must adapt their strategies to stay competitive.

Consumer 78

Consumer How To Privacy Fashion 78

5W PR

NOVEMBER 13, 2024

Here’s our perspective on the trends we anticipate will shape the industry, along with the role PR can play in helping leaders stay ahead in a competitive market. Privacy-First Practices With consumers and regulators increasingly demanding transparency and data protection, privacy has become a priority across the industry.

Advertising 157

Advertising Advertising Privacy Ethics 157

5W PR

NOVEMBER 4, 2024

Venture Capital Trends to Watch in 2025: Strategic Insights for a Transformative Year Ahead As we look toward 2025, the venture capital (VC) landscape is poised for transformation. Following cautious optimism and recent growth, the industry is evolving with trends that promise to shape its future.

Trends 88

Trends Healthcare Reputation Financial 88

Ronn Torossian

APRIL 18, 2024

E-commerce, the dynamic realm that it is, continues to evolve and adapt to emerging technologies and shifting consumer predilections. Charting through 2024, several main trends are altering how people approach online shopping.

Trends 195

Trends Technology Consumer 195

Onclusive

FEBRUARY 15, 2024

In the dynamic landscape of PR and marketing, the ability to shape and capitalise on trends is vital for successful campaigns. In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. The ability to accomplish this comes from trend tracking.

Trends 195

Trends Marketing Analysis Leadership 195

Agility PR Solutions

MAY 5, 2021

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. They’ll have to stay abreast with marketing trends or face challenges associated with Digital Darwinism. Given the rapid changes in the marketing […].

Trends 202

Trends Marketing Brand Branding 202

5W PR

JANUARY 29, 2025

The 5W Beauty PR , Health & Wellness team was on the ground at Cosmoprof North America Miami, exploring the latest innovations and emerging trends shaping the beauty industry in 2025. Beauty PR firms can use these insights to position brands as leaders in cutting-edge beauty.

Trends 78

Trends Storytelling Consumer Technology 78

Onclusive

MAY 4, 2020

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Consumers have reacted by shifting their focus more toward information than commercialism. Here are two practical examples of using real-time data to react and pivot to media trends.

Crisis 464

Crisis Publicity Exercises Financial 464

Agility PR Solutions

JANUARY 6, 2021

The pandemic has also changed consumers’ expectations about the way brands should communicate with the public. The post 5 public relations trends that will gain traction post-COVID appeared first on Agility PR Solutions. Here are […].

Trends 197

Trends Publicity Consumer Strategy 197

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned. Want more insights?

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th.

Consumer 195

Consumer Brand Branding Media 195

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. A Wyzowl 2023 study found that 91% of consumers want to see more online videos from brands, which demonstrates the ever-growing popularity of video content among consumers today. Improved measurements prove PR’s business impact.

Trends 186

Trends Video B2C Measurement 186

Agility PR Solutions

FEBRUARY 24, 2022

As SEO ranking becomes ever more competitive, it is becoming increasingly important for companies to produce content that is both of a high quality and relevant to the consumer. […]. The post 8 ultimate SEO trends to follow in 2022 appeared first on Agility PR Solutions.

SEO 170

SEO Trends Engineering Consumer 170

Onclusive

NOVEMBER 4, 2021

Here are a few examples of economic factors that might be important to track: Unemployment Interest rates Inflation rates Foreign exchange rates Consumer confidence and spending. Social environment analysis in your country and / or industry may reveal particular attitudes, societal trends and behaviors to keep in mind for your business.

Analysis 370

Analysis Tools Policies Reputation 370

Agility PR Solutions

JULY 13, 2021

Influencer marketing notched up its own marketing influence during the COVID crisis, as consumers found the reliability of influencers to be more trustworthy than the brand marketing they encountered.

Trends 190

Trends Marketing Crisis Consumer 190

Agility PR Solutions

SEPTEMBER 25, 2023

The landscape of search engine optimization is on the cusp of a transformative journey that promises to reshape the way digital content is discovered and consumed.

SEO 172

SEO Trends Engineering Technology 172

Agility PR Solutions

AUGUST 16, 2022

Generally speaking, there was an uptick in the use of social media as 71 percent of consumers reported using social media more frequently than in previous years. These created new trends across […]. The post 9 social media trends to improve your PR strategy in 2022 and beyond appeared first on Agility PR Solutions.

Social Media 170

Social Media Trends Strategy Media 170

Contently - Strategy

SEPTEMBER 11, 2024

Visual marketing design trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Staying on top of the latest visual marketing design trends is essential for building an enduring brand, telling engaging stories , and emotionally connecting with customers.

Trends 52

Trends Marketing Strategy Brand 52

Agility PR Solutions

MAY 2, 2024

One key to that innovative […] The post Influencer update: New study reveals consumer, business and tech trends impacting the Creator Economy—and influencers’ top concern appeared first on Agility PR Solutions.

Study 120

Study Trends Consumer Publicity 120

Agility PR Solutions

MARCH 24, 2024

American consumers’ evolving needs, behaviors, expectations and demographics—particularly those of Gen Zs and millennials—are continuing to influence the media and entertainment (M&E) industry, and new research from Deloitte takes a deep dive into how these shifts in consumer interests, attitudes and identities are impacting digital media.

Consumer 114

Consumer Trends Media Data 114

Agility PR Solutions

FEBRUARY 15, 2023

From movie recommendations to routine customer service inquiries, Americans now rely on artificial intelligence to inform consumer choices, but new research from consumer and societal solutions firm MITRE on AI trends finds that less than half (48 percent) believe AI is safe and secure, while a significant majority (78 percent) are very or somewhat (..)

Consumer 157

Consumer Customer Service Trends Publicity 157

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. You can go further by analysing competitor activity and consumer discussions to see how you compare.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

In the public relations world, keeping up with trends is the name of the game. The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. For PR teams, this means a whole new playground for getting the word out.

Mobile 334

Mobile Advertising Advertising Trends 334