ImPRessions - Crenshaw Communications

AUGUST 4, 2022

That’s empowering to regular consumers. Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. It’s even worse when a brand ignores the context.

Construction 385

Construction Social Media Crisis Reputation 385

Onclusive

MARCH 24, 2022

Staying ahead of market shifts, opportunities and crises with predictive analytics — the real value is being able to identify a story to newsjack before it goes viral, or learning about a potential crisis before it happens and averting it. Engagement: You’ve got press coverage — now what?

Measurement 396

Measurement Data Hotels Viral 396

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” It wasn’t written from an attitude of concern and caring, it was an attempt by Edelman to newsjack a trending topic for their own benefit. To have their own post go viral, even land new business. The post never should have been written. Go follow her on Twitter.

Pitching 272

Pitching Viral Interviews Education 272

Shift Communications

JANUARY 24, 2024

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. In turn, it has left many of us asking the question, “ how has a drinkware product taken over the consumer market space by storm?”

Consumer 78

Consumer Strategy Marketing Viral 78

5W PR

OCTOBER 25, 2023

In today’s digital age, social media platforms play a pivotal role in shaping consumer behavior and influencing trends. For lifestyle brands looking to connect with this demographic and stay relevant in a rapidly changing world, following TikTok trends isn’t just a choice but a necessity.

Trends 78

Trends Brand Branding Viral 78

Onclusive

JULY 27, 2023

In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Through analysis of public sentiment, combined with strategic comms planning, Patagonia positioned itself as a socially responsible brand, earning respect and admiration from consumers.

Tools 354

Tools Internal International Resources 354

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Audience When trends gain traction, they usually appeal to a wide audience.

Social Media 87

Social Media Trends Viral Media 87

Shift Communications

JANUARY 12, 2018

From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success.

Consumer 83

Consumer B2C Viral Fashion 83

NewsWhip

FEBRUARY 28, 2023

The average consumer’s attention span is short. HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. These short-form videos have seen high ROI, great retention rates, and have helped evolve brands into more modern, consumer facing entities. Data backs it up.

Video 148

Video Brand Branding Instagram 148

Cision

JUNE 29, 2017

There’s no doubt the way we consume stories has changed. Lastly, you should monitor what people are talking about on social media and jump on trends you can predict before anyone else sees it coming. So why should we argue that the way we tell them shouldn’t? Or, do you have a conflicting point-of-view worth writing about?

Storytelling 0

Storytelling Data Communications Technology 0

Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Keep track of trends across various mediums with an all-in-one earned media platform. Following this trend can lead to the creation of great partnerships and more eyes on your brand. Share Tweet Share.

Viral 70

Viral Radio Media Sports 70

Business Wire

MARCH 20, 2018

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. He said people like to consume quality stories as they always have. Analytics surface what news and consumer stories are performing the best.

Reddit 159

Reddit Media Analytics Trends 159

Contently - Strategy

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. Look at the optics.

Social Media 102

Social Media Ethics Trends Viral 102

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. AM: “It was trending. Still trying to figure out where to start?

Pitching 93

Pitching Consumer Trends Viral 93

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. Think purpose-driven brand PR is for consumer sectors? But a well crafted PR program can have a powerful impact on B2B businesses, too. PR promotes brand values.

B2B 170

B2B Brand Branding Education 170

NewsWhip

SEPTEMBER 22, 2021

As a result, food and beverage brands have the chance to win over consumers with limited edition treats. . This year we did a deep dive into the types of candy and treats that are trending for the Halloween season. Although many people love to hate Candy Corn, the classic Halloween treat is trending among brands this season.

Trends 78

Trends Instagram Viral Brand 78

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Here are four ad industry and adtech trends to watch during Cannes Lions 2023. While it’s now easy to generate beautiful content at the snap of a finger … the challenge is how to apply it across the consumer journey and actually breakthrough to customers with it? A striking surge in adtech’s prominence at this global event.

Creativity 156

Creativity Meeting Advertising Advertising 156

5W PR

FEBRUARY 17, 2021

For today’s marketers, it’s figuring out what the next big consumer trend will be. The reasons for being able to anticipate the next big trend are obvious. Determining if something will be a passing fad or a trend can be difficult so deciding whether to pursue or invest in it can feel like a gamble.

Consumer 97

Consumer Trends Viral Survey 97

The Proactive Report

DECEMBER 26, 2022

Video trends for 2023. Ninety percent of consumers watch videos on their phones because it is far easier than firing up a laptop or other device. One of his videos went viral on TikTok and that led to over 100,000 new followers within a week and then radio stations far and wide picked it up. 2023 is just around the corner.

Video 162

Video Film Social Media Facebook 162

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Sensing a lighthearted moment, Twitter users rallied to the brand, and several variations were soon trending, including fan favorite #CrockPotIsInnocent. Use the right tone to get consumers – and press – on your side. . “This Is Us” creator Dan Fogelman even joined in defending Crock-Pot with his own tweet.

Crisis 199

Crisis Twitter Course Viral 199

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Listen to Increase Customer Spend.

How To 149

How To Social Media B2C Television 149

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. How to find content and cultural trends | 4:41-5:03. PepsiCo’s nine human drivers for consumers | 5:28-7:33. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. Watch webinar.

Trends 78

Trends Branding Brand Reddit 78

Prohibition

FEBRUARY 2, 2023

Their latest update now shows trending SEO terms in the search bar when you search for a query: Generally, this update will help to create more topical and relevant TikTok content for users – especially with the addition of trending sounds, the TikTok algorithm and trending hashtags.

Trends 62

Trends SEO Viral Social Media 62

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content. Final Thoughts.

Video 98

Video Agency Strategy Marketing 98

5W PR

OCTOBER 24, 2024

The Power of Expertise in Shaping Beauty Trends At the heart of the event were interactive masterclasses and discussions featuring iconic figures like Ms. These sessions highlighted the growing demand for expert-led content in the beauty industry, as consumers increasingly turn to professionals for guidance on enhancing their routines.

Product Launch 78

Product Launch Chemicals Trends Consumer 78

Prohibition

AUGUST 5, 2022

Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! Reel template options are also being expanding to facilitate jumping onto trends easier. Take a look at our round up below: Instagram changes it video layouts .

Instagram 118

Instagram Social Media Video Facebook 118

Prohibition

AUGUST 4, 2023

Failure to recognise these differences could lead to brands posting irrelevant content, resulting in less engagement, less followers and unhappy consumers. Tailor the video content accordingly, using relevant hashtags and trends to amplify your reach and increase engagement. Get in contact today to find out how we could help.

Social Media 118

Social Media Video Marketing Media 118

5W PR

NOVEMBER 1, 2024

Platform-Specific Campaigns: We identify the right platforms for your brand—whether it’s TikTok for viral content, TikTok Shop for seamless shopping integration, or Pinterest and Instagram for visually-driven storytelling. By partnering with influencers, brands tap into trusted voices who inspire consumer purchases and shape trends.

Pinterest 78

Pinterest Viral Instagram Community 78

MaccaPR

JANUARY 8, 2021

Minneapolis-based social media consultant Arik Hanson spoke with our PR agency’s vice president Christine Scherping during a lively event, “Social Media Trends to Watch in 2021.” But first, here’s nine takeaways to give you a head start on social media trends in the new year (lightly edited for clarity): Embrace Do-It-Yourself Content.

Social Media 62

Social Media Trends Viral Marketing 62

NewsWhip

OCTOBER 30, 2024

We’ve gone from the early days of viral content driven by media organizations (think BuzzFeed and Upworthy) on one or two platforms, to today’s complex, multi-platform and multi-format environment where news pages, creators, brands, and blogs are all competing for a user’s split-second of attention.

Tools 78

Tools Reddit Viral Instagram 78

Prowly

DECEMBER 9, 2024

With reviews, trailers, and sneak peeks, its tailored for entertainment enthusiasts who love being in the know about the hottest releases and pop culture trends. It appeals to well-informed readers who value thorough reporting and engaging multimedia content. #9

Pitching 104

Pitching Sports Analysis Financial 104

PRSay

JANUARY 6, 2021

During the pandemic, for instance, Melissa & Doug provided desperate parents with a Stuck at Home guide ; Razer empowered oft-shamed gamers with its Stay Home and Game On messaging and donations; State Farm gave consumers money back ; and Martha Brook offered small ways to support small businesses and practice self-care.

Communications 199

Communications Viral Fashion Public Affairs 199

Prohibition

SEPTEMBER 11, 2024

With people becoming influencers overnight and reaching millions of followers before they know it, brands have leveraged this power to push products and messaging to consumers more so than ever, it’s almost impossible to avoid ads and promotions when online. However, a new trend has emerged on TikTok — “ de-influencing.”

Strategy 62

Strategy Viral Brand Branding 62

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

PR in High Definition

DECEMBER 13, 2017

So, what are the crazy trends predicted to become lifestyle norms by 2027? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. Uber came under fire after an employee blog went viral, detailing a culture of sexism.

Trends 59

Trends How To Retail Google 59