Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . If an influencer positively mentions your brand or its products on Twitter, for example, you can instantly reply and keep the conversation going in real-time. Consumers are attracted to making purchases from dependable brands.

Viral 70

Viral Radio Media Sports 70

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. In short, Gitlab treated this disaster as an opportunity to connect with their consumers as well as employees. You can find him on Twitter: @AviNair52.

Crisis 271

Crisis Brand Branding How To 271

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Connect with him on Twitter @connect2taral.

Google 259

Google Digital PR Mobile SEO 259

Business Wire

MARCH 20, 2018

You can see the discussion on Twitter via #BWChat. He said people like to consume quality stories as they always have. When asked about the length of articles, panelists agreed that both long and short form content are important to create as different audiences consume in different ways. What is Millennial Media anyway?

Reddit 160

Reddit Media Analytics Trends 160

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” Twitter Google+ LinkedIn What Compels People to Share Your Content?

Viral 106

Viral Advertising Advertising Facebook 106

Shift Communications

OCTOBER 1, 2014

The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease. The campaign encourages people to take and share #FSHDselfies on Twitter, Instagram and Facebook for those who can’t smile. Each selfie raises $1 towards FSHD research.

Healthcare 163

Healthcare Social Media Media Education 163

ReimaginePR

AUGUST 29, 2016

Get Started on Twitter. If You’re Just Getting Started: Twitter is known as the water cooler of social media. But the value of Twitter is that you can get a lot of exposure by following the right people and producing share-worthy content. On Twitter, it’s a good idea to follow a lot of people. Use Twitter Analytics.

Social Media 149

Social Media Marketing Media Facebook 149

Sword and the Script

APRIL 30, 2024

He’s obviously got street cred and I’ve been following him for a while on LinkedIn and Twitter because I can learn from him. I got fed up with the attention span of goldfish statistic a couple of years ago; it’s 100% fictitious and yet went viral). To that end, I believe the things he says, and I started using that statistic too.

B2B 159

B2B Marketing Advertising Advertising 159

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Listen to Increase Customer Spend.

How To 149

How To Social Media B2C Television 149

Waxing UnLyrical

JULY 30, 2014

The great promise of social media has been to give consumers more power through connection to their favorite organizations. By glossing over these distinctions, “growth hacking” completely ignores what an empowered consumer looks like in the social media age, and treats each person as a data point.

Viral 104

Viral Community Nonprofit Social Media 104

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. The actual data presented describes that year-over-year Twitter users are participating in more Black Friday promotions than in years past. Practical Value.

Social Media 120

Social Media Facebook Twitter Print 120

Prohibition

AUGUST 5, 2022

Twitter becomes more emotive . Twitter may be becoming more emotive, with status tags similar to Facebook’s “Feeling Happy/Feeling Sad/Feeling Excited, etc.” Twitter has also been great for viral trends in July, from “They’re a 10 but…” to adopting the “Little Miss memes” in a simpler way.

Instagram 118

Instagram Social Media Video Facebook 118

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” SoMe = Facebook, Twitter, YouTube. The perpetuation of a “viral” story on digital channels can be hours.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content.

Video 98

Video Agency Strategy Marketing 98

PRSay

OCTOBER 25, 2017

Market research is vital to understanding how target audiences consume info,” said Haworth. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. For instance, while these individuals watch a lot of TV, it may be at odd hours because they often don’t often have 9-to-5 jobs.

Social Media 120

Social Media Conference Media Corporate 120

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. It has built an outspoken and irreverent social media persona across a number of platforms, from Twitter to Snapchat. As a result it’s created a foothold with younger consumers while more dominant QSR players like McDonald’s have failed. Take Taco Bell.

Brand 136

Brand Branding How To Storytelling 136

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

Buzzstream

FEBRUARY 3, 2021

Aside from keeping an eye on the news, I recommend that outreachers should have a Twitter presence. Take sporadic breaks throughout the day to scroll through #JournoRequest on Twitter to see if any of these are relevant to your client. Or, setting up a column in TweetDeck to monitor client keywords.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

JULY 20, 2015

Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). .” Triggers are prompts which remind us of something else: peanut butter reminds us of jelly, pepperoni reminds us of pizza, et cetera. ” 3. .”

Energy 120

Energy Viral Storytelling Community 120

Shift Communications

APRIL 11, 2018

The company lost about $37 billion in market value, Mark Zuckerberg is to testify before Congress, and consumers are pursuing a movement to #deletefacebook (which some say is impossible ). Some options can include holding a press conference, setting up a media webcast, or creating a Twitter handle to respond to consumers.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

Waxing UnLyrical

JUNE 28, 2013

On the different kinds of assets a company has: A3: Tangible assets less than half company value, rest= goodwill, intellectual capital, customer loyalty, consumer support, etc. Twitter Facebook Google+ LinkedIn Measuring CSR: #measurePR with John Friedman. . — John Friedman (@JohnFriedman) May 28, 2013. And of course we should!

Measurement 106

Measurement Corporate Survey Viral 106

Shift Communications

OCTOBER 7, 2014

This mentality involves a complete change in the way we consume information and created a demand for real-time, up-to-the-second news unlike we’ve ever seen before. What social media guru Ekaterina Walter aptly called the “newsfeed mentality” at last month’s FutureM conference lies at the very heart of RTM.

Marketing 138

Marketing Conference Trends Viral 138

Waxing UnLyrical

JULY 25, 2011

We agree mutually to allow someone to consume our feed of information, while consenting to consume theirs. By the way, the argument of pitching Facebook against Twitter, that the former could be made asymmetric by hiding feeds is rather pointless. A viral (forgive the cliche) spin out was evident with Google+.

Google 84

Google Enterprise Facebook Viral 84

Buzzstream

JANUARY 17, 2018

I read ebooks, and the majority of online consumers enjoy them as well. That being that case, it makes sense to give your popular posts a new life — since they have been consumed and enjoyed by your audience. If you’ve got some viral posts, then you’re ready for that “ebook.”. peaked in 2013, at 242 million units sold.

eBook 108

eBook Infographics Pinterest How To 108

Buchanan PR

JUNE 30, 2023

McDonald’s put on a masterclass on how to create buzz for a new product with a younger generation, but it couldn’t have predicted its virality. A viral sensation that spread like wildfire across social media platforms. The trend exploded, attracting millions of views, likes, and shares across Instagram, TikTok, and Twitter.

Viral 79

Viral Trends Social Media Creativity 79

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Did one of your whitepapers go viral—backlinked by many notable websites? Repurpose it into an interesting Twitter or Reddit thread, LinkedIn post , or Instagram carousel. consumers are choosing to tune in. The best part?

eBook 143

eBook YouTube Video Social Media 143

Cision

AUGUST 8, 2016

And on Facebook, this whole event that had consumed my Twitter feed didn’t exist.” Facebook changed its algorithm recently, while Twitter and Instagram integrated algorithms into their platforms earlier this year. It’s easy to forget that Twitter has 313 million monthly users. percent).

Instagram 120

Instagram LinkedIn Advertising Advertising 120

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. While customers have always held the dollars that controlled your company, the last decade has brought far greater control into the hands of consumers than ever before.

Mobile 105

Mobile Community System Social Media 105

Waxing UnLyrical

OCTOBER 24, 2012

Facebook was not initially built to monetize; it was built to go viral. Trying to add in filters and prioritize friends and new feeds on Facebook is time consuming and confusing. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. 5 Social Sites That Aren’t Facebook.

Facebook 106

Facebook Mobile Google Viral 106

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. Follow Bryan on Twitter: @bryanpedersen. I mean, I think that we all know this just inherently as consumers ourselves, the last thing that you’ve bought you’ve consumed.

Advertising 131

Advertising Advertising Data Reputation 131

Waxing UnLyrical

JUNE 25, 2014

Social media is a great tool for engaging with consumers. Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes. Client Relations Guest Posts Social Media Twitter effective social campaigns'

Social Media 91

Social Media Media Viral Tools 91

Prohibition

SEPTEMBER 13, 2022

Not only will it give you access to a huge number of potential sales leads, but it can reach audiences that would otherwise be missed on social platforms such as Twitter , Instagram and LinkedIn. Curated influencer content can portray that authentic and empathic voice, which has a big impact on consumers trust and brand loyalty.

Brand 118

Brand Branding Video Social Media 118

NewsWhip

DECEMBER 31, 2019

Best Brand on Twitter. Best Activation on a Viral Moment. They kicked off their year end review with this video , and took to Twitter to show lists of what was the most popular by location. As far as Twitter goes, food companies still reign supreme. Let’s dive in. . Best Brand on Instagram. Best Socially-conscious Brand.

Brand 78

Brand Branding Film Instagram 78

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

prTini

SEPTEMBER 24, 2014

Trying new tools for the short free trail week is more often than not confusing and time-consuming. Integration between features, ability to export lists, and you can even connect the tool to your Twitter for optimized productivity. Viral Content Buzz. Viral Content Buzz is a crowdsourcing tool to generate organic social shares.

Tools 72

Tools Viral Engineering Comparison 72

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Buchanan PR

OCTOBER 5, 2023

Her fans are not just passive consumers but active participants in her journey, enthusiastically amplifying her message and contributing significantly to her continued media prominence and success. The original viral “ketchup and seemingly ranch” post. Hidden Valley’s Twitter X profile is labeled as “Seemingly Ranch”.

Strategy 88

Strategy Media Viral Trends 88