Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

5W PR

NOVEMBER 12, 2024

TikTok, the short-form video-sharing platform, has rapidly become a hub for beauty trends and inspiration. With its vast user base and engaging format, TikTok has revolutionized how beauty brands connect with beauty marketing agencies and consumers. Consumers are more likely to engage with content that feels genuine and relatable.

Trends 78

Trends Consumer Marketing Viral 78

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

Cision

JUNE 29, 2017

There’s no doubt the way we consume stories has changed. The Cision World Tour Toronto keynote speaker, Scott Stratten, made an excellent point about this problem while discussing a viral video he created on Facebook. While his video had more than 30 million views, only 1.3

Storytelling 0

Storytelling Data Communications Technology 0

Prohibition

AUGUST 5, 2022

Take a look at our round up below: Instagram changes it video layouts . Instagram is making a move on video, meaning that once the update is in place all videos will be uploaded as reels. Twitter has also been great for viral trends in July, from “They’re a 10 but…” to adopting the “Little Miss memes” in a simpler way.

Instagram 118

Instagram Social Media Video Facebook 118

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. They shared a Google doc with live notes, live YouTube video streams, and formulated #HugOps to cover social media. HugOps [link].

Crisis 271

Crisis Branding Brand How To 271

Remote PR Jobs

JULY 11, 2024

Their brand voice remains true to themselves, complete with a viral-worthy, hysterical online edge. For example, a brand aimed at millennial, tech-savvy consumers might adopt a lighthearted and humorous tone, whereas a company targeting seasoned professionals might use a more formal or straightforward voice.

Branding 245

Branding Brand Storytelling Airlines 245

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 215

Blogging Company Engineering Airlines 215

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating. Why we share.

Viral 106

Viral Advertising Advertising Facebook 106

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Cision

DECEMBER 5, 2017

Ah, video. Never would I have guessed we’d live a day where every single one us would keep a professional camera and the world’s largest video collection in our pocket. It’s no secret, videos drive engagement. It’s no secret, videos drive engagement. Journalists and consumers crave videos.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Use them to spread positive news about your firm.

Google 259

Google Digital PR Mobile SEO 259

Critical Mention

OCTOBER 27, 2018

Consumers are spending more and more each year on Halloween, with an increase from $8.4 The video has almost 100 million views. When a person stepped inside the elevator the screens played a video that made it look like the elevator floor was falling. This video quickly went viral and has more than 40 million views on YouTube.

Film 131

Film Viral YouTube eBook 131

Shift Communications

OCTOBER 1, 2014

The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease. Swap the Salt Campaign : The Boston Public Health Commission (BPHC) launched a new public health campaign called “Swap the Salt/ Déjà La Sal” in June, challenging residents to consume less sodium.

Healthcare 163

Healthcare Social Media Media Education 163

NewsWhip

JULY 7, 2021

We conducted a search on how designer brands have been targeting new consumers by partnering with more affordable fashion stores, and how those partnerships have been covered in the media. . Roger’s dresses blew up on the popular app Tik Tok, especially after a video went viral of two women calling the pieces “ hideous.”

Consumer 78

Consumer Branding Brand Fashion 78

Mindful Marketing

OCTOBER 9, 2022

About a week ago, before a Consumer Behavior class, one of my students asked, “Dr. ” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. A veteran marketer and an up-and-coming rookie argue the call. Realistically, however, such advertising overflow is unlikely to occur.

Consumer 80

Consumer Marketing Television Viral 80

Mindful Marketing

OCTOBER 17, 2020

However, the video went viral, gaining over 46 million views and almost 8 million likes, while also grabbing mainstream media attention from the likes of CNN to NPR. Videoing himself was a spontaneous thought, brought on by the “Dreams” tune and a desire to capture the uniquely ‘chill’ moment.

Consumer 68

Consumer Viral Video Social Media 68

Cision

MARCH 31, 2015

From ancient cave drawings to photojournalism and broadcast TV, people have enjoyed visual stories for the speed at which people can consume the content and the emotion it elicits. If you want people to share your video, ask them.” – Jay Baer. Everyone wants to go viral, but it’s nearly impossible. This idea isn’t new.

Storytelling 120

Storytelling Mobile Video Viral 120

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Use the right tone to get consumers – and press – on your side. A humorous video with popular “This Is Us” costar Milo Ventimiglia that was featured on the Crock-Pot website promptly went viral. The most common sentiment? It was hilarious and a brilliant promotion for Crock-Pot.

Crisis 199

Crisis Twitter Course Viral 199

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. This means there are so many avenues for brands to utilise video content to engage their target audience. But it’s not just the social world where video has a key presence.

Video 62

Video Product Launch Film Social Media 62

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

A brand nickname is like a viral video. Pizza Hut tried to adopt just “the Hut” but consumers turned it down cold. But “Dunkin” has been used in DD marketing for years, and it’s already a nickname among regular customers. And as smart marketers know, an affectionate nickname is branding gold.

How To 101

How To Viral Advertising Advertising 101

Flack's Revenge

JULY 12, 2017

And consumer marketers have a decided advantage over B2B when it comes to emotion. Viral cat videos, real news, fake news, vacation pictures and political rants all get mixed into the same soupy mess. It’s been documented that emotion-rich posts and content are the ones that are most shared. Bloomberg Gets all Emo.

Social Media 120

Social Media How To Media Viral 120

Business Wire

MARCH 20, 2018

When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile. He said people like to consume quality stories as they always have. Millennial media consumers want both long and brief reads as long as they are quality and informative.

Reddit 160

Reddit Media Analytics Trends 160

Prohibition

APRIL 18, 2023

It is no secret in the world of social media marketing that video content can help your brand standout. An effective video content strategy can both tell the story of your business in a clear, concise way, as well as engage users through striking visuals. a space jump), Red Bull relies heavily on video content and not still imagery.

Video 62

Video Sports Branding Brand 62

The Resolution Blog

JANUARY 31, 2020

But writing up award entries can be expensive and time-consuming. Of course, judges are going to sit up and listen to entries that garnered incredible results, but your campaign doesn’t have to have gone viral as these judges point out… Focus On Results (and If You’re Using AVEs?—?Grow A good video with a strong story arch?—?clearly

Measurement 156

Measurement Case Study Creativity Course 156

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. A PR Agency’s Brand Video Fundamentals. One of the most succinct and successful ways to do this?

Video 52

Video Agency Viral Nonprofit 52

Contently - Strategy

AUGUST 30, 2022

Think of all the effort that goes into creating one piece of long-form content—whether it’s text, audio, or video. Is there a YouTube video that garnered thousands of organic views? Did one of your whitepapers go viral—backlinked by many notable websites? Blog posts to video content. Long-form content to video.

eBook 141

eBook YouTube Video Social Media 141

5W PR

OCTOBER 25, 2023

In today’s digital age, social media platforms play a pivotal role in shaping consumer behavior and influencing trends. These are the consumers of today and tomorrow, making TikTok an invaluable platform for lifestyle brands to engage with a younger demographic.

Trends 78

Trends Branding Brand Viral 78

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience.

Video 62

Video Social Media Instagram Media 62

Prohibition

DECEMBER 19, 2019

The rise of video content has made it an exciting time to have a presence in the production industry. As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. But what can we do to keep creating videos that engage and drive business? Viewers Becoming Participants.

Video 48

Video Trends Storytelling YouTube 48

5W PR

OCTOBER 21, 2019

Brands have gotten smart about where to find their target consumers, but one of the risks of the “ads everywhere” approach is that consumers can become jaded and sick of always being sold to. Consider the option of putting an ad into a viral video on Facebook.

Advertising 76

Advertising Advertising Marketing Viral 76

Shift Communications

MAY 24, 2022

By Kelsie Axelrod, Director, Consumer. It has become an essential arm of any consumer marketing program. The Charlotte Tilbury contour wand was sold out for months after going viral on TikTok! It allowed us to get this amazing, personalized video from him that has performed great across channels. Create open-ended briefs.

Strategy 97

Strategy Marketing Guidelines Viral 97

Shift Communications

SEPTEMBER 22, 2014

The future of marketing is understanding the different mindsets through which consumers cycle as they interact with your brand. So many brands try to be the next viral sensation of real-time marketing every time a new crisis or pop culture event occurs. After Omnichannel: Preparing for Digital Context, Martie Woods ).

Report 135

Report Mobile Pinterest Conference 135

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. I read ebooks, and the majority of online consumers enjoy them as well. Although, videos and podcasts are gaining grounds, the demand for ebooks is still increasing.

eBook 108

eBook Infographics Pinterest How To 108

Waxing UnLyrical

JUNE 4, 2014

Gangnam Style and the Harlem Shake make up two-thirds of the triumvirate of ultimate online mainstream music-based video sensations (with Blurred Lines completing the podium). The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video.

Mobile 105

Mobile Community System Social Media 105

Prohibition

SEPTEMBER 13, 2022

Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app. Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world.

Branding 118

Branding Brand Video Social Media 118