ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. The voracious appetite for viral stories on social platforms will assure plenty of exaggerated, distorted, and downright fake stories that seek to stoke tribal divisions.

Trends 385

Trends Employee Viral Advertising 385

Contently - Strategy

DECEMBER 14, 2018

Unfortunately, hoping to go viral is not a video strategy. Eni, the global energy company, partnered with Contently on a video program to educate consumers who may not even know their lives are touched by the brand. When you’re planning your video strategy, avoid the temptation to rely on the false promise of viral success.

Viral 109

Viral Video Strategy YouTube 109

Agility PR Solutions

MARCH 30, 2020

Brands and businesses are scrambling to stay afloat during the COVID-19 pandemic, but they’d better also watch the way they conduct their crisis business management—because once the viral dust settles, consumers plan to hold them accountable.

Crisis 136

Crisis Consumer Viral Brand 136

5W PR

FEBRUARY 11, 2025

For brands, the stakes couldn’t be higher consumer trust , once lost to viral falsehoods, proves difficult to rebuild. This velocity means brands often find themselves playing defense against viral falsehoods before they’ve even identified the source. Social media amplifies these challenges.

Brand 78

Brand Branding Viral Training 78

5W PR

NOVEMBER 1, 2024

Platform-Specific Campaigns: We identify the right platforms for your brand—whether it’s TikTok for viral content, TikTok Shop for seamless shopping integration, or Pinterest and Instagram for visually-driven storytelling. By partnering with influencers, brands tap into trusted voices who inspire consumer purchases and shape trends.

Pinterest 78

Pinterest Viral Instagram Community 78

Onclusive

MARCH 24, 2022

Staying ahead of market shifts, opportunities and crises with predictive analytics — the real value is being able to identify a story to newsjack before it goes viral, or learning about a potential crisis before it happens and averting it. Engagement: You’ve got press coverage — now what?

Measurement 396

Measurement Data Hotels Viral 396

5W PR

OCTOBER 24, 2024

These sessions highlighted the growing demand for expert-led content in the beauty industry, as consumers increasingly turn to professionals for guidance on enhancing their routines. The minimalist approach to makeup and hair care has gained traction as consumers prioritize healthy, glowing skin and effortlessly styled hair.

Product Launch 78

Product Launch Chemicals Trends Consumer 78

ImPRessions - Crenshaw Communications

AUGUST 1, 2018

It seems lies are more viral than truth – at least on Twitter. PR people, journalists, and everyday news consumers worry about the integrity of the news that reaches us, especially on social platforms. Most striking were the factors that do not explain the virality of false information. Why is false news so shareable?

Social Media 220

Social Media Viral Media Study 220

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

That’s empowering to regular consumers. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change.

Construction 385

Construction Social Media Crisis Reputation 385

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. Robin Williams’ tragic death leaves consumers at high risk of identity theft. The post never should have been written. Go follow her on Twitter.

Pitching 272

Pitching Viral Interviews Education 272

Onclusive

JUNE 1, 2023

You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security. You can go further by analysing competitor activity and consumer discussions to see how you compare. This will reveal unmet customer needs.

Strategy 370

Strategy Communications Reputation Measurement 370

NewsWhip

OCTOBER 30, 2024

We’ve gone from the early days of viral content driven by media organizations (think BuzzFeed and Upworthy) on one or two platforms, to today’s complex, multi-platform and multi-format environment where news pages, creators, brands, and blogs are all competing for a user’s split-second of attention.

Tools 78

Tools Reddit Viral Instagram 78

Contently - Strategy

AUGUST 30, 2024

Because it turns out that only 30% of consumers trust companies. So, if you run ads listing the six reasons consumers should choose your product, the consumer won’t believe you. However, if you have a verified customer post the six reasons they love your product, consumers will start to trust you.

Storytelling 82

Storytelling Marketing Travel Case Study 82

Shift Communications

JANUARY 24, 2024

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. In turn, it has left many of us asking the question, “ how has a drinkware product taken over the consumer market space by storm?”

Consumer 78

Consumer Strategy Viral Marketing 78

Onclusive

JULY 27, 2023

In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Through analysis of public sentiment, combined with strategic comms planning, Patagonia positioned itself as a socially responsible brand, earning respect and admiration from consumers.

Tools 354

Tools Resources International Internal 354

Shift Communications

JANUARY 12, 2018

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course.

Consumer 83

Consumer B2C Viral Fashion 83

Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Consumers are attracted to making purchases from dependable brands. The post Go Viral in 2020 with Real-Time Media Monitoring appeared first on Critical Mention - Media Monitoring. Share Tweet Share.

Viral 70

Viral Radio Media Sports 70

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 215

Blogging Company Engineering Airlines 215

Mindful Marketing

OCTOBER 9, 2022

About a week ago, before a Consumer Behavior class, one of my students asked, “Dr. ” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. A veteran marketer and an up-and-coming rookie argue the call. Still, many marketers find it fascinating.

Consumer 80

Consumer Marketing Television Viral 80

Prowly

DECEMBER 9, 2024

. #9 Digital Trends Visits per month: 16M Influence score: 89 Contributing journalists: 51 Digital Trends is your ultimate tech lifestyle guide, offering insights on gadgets, home automation, and the latest in consumer tech. Targeting tech enthusiasts and everyday users, it bridges the gap between high-tech and practical living.

Pitching 104

Pitching Sports Financial Analysis 104

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 259

Google Digital PR Mobile SEO 259

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 150

Trends Communications Employee Enterprise 150

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. Recently, we had a TikTok go viral about it. Do we wait?

Pitching 104

Pitching Consumer Trends Viral 104

Cision

JUNE 29, 2017

There’s no doubt the way we consume stories has changed. The Cision World Tour Toronto keynote speaker, Scott Stratten, made an excellent point about this problem while discussing a viral video he created on Facebook. So why should we argue that the way we tell them shouldn’t? While his video had more than 30 million views, only 1.3

Storytelling 0

Storytelling Data Communications Technology 0

NewsWhip

JULY 7, 2021

We conducted a search on how designer brands have been targeting new consumers by partnering with more affordable fashion stores, and how those partnerships have been covered in the media. . Roger’s dresses blew up on the popular app Tik Tok, especially after a video went viral of two women calling the pieces “ hideous.” engagements.

Consumer 78

Consumer Brand Branding Fashion 78

Sword and the Script

DECEMBER 9, 2014

Dark Social: Antimatter to Viral Fixation. according to a new 9,000-consumer study commissioned by RadiumOne: The Light and Dark of Social Sharing. This helps to explain why marketers tend to be so misguidedly fixated on “ going viral ” on social media: we can “see” it happening.

Viral 119

Viral Marketing Web Case Study 119

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating. Why we share.

Viral 106

Viral Advertising Advertising Facebook 106

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. In short, Gitlab treated this disaster as an opportunity to connect with their consumers as well as employees. HugOps [link].

Crisis 271

Crisis Brand Branding How To 271

PRSay

OCTOBER 5, 2021

In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In Given today’s lightning-fast news cycle and the ability for social media posts to quickly go viral, it’s critical to balance process and speed to market. 4 — the first day of ICON 2021.

Employee 217

Employee Leadership Crisis Management Viral 217

Remote PR Jobs

JULY 11, 2024

Their brand voice remains true to themselves, complete with a viral-worthy, hysterical online edge. For example, a brand aimed at millennial, tech-savvy consumers might adopt a lighthearted and humorous tone, whereas a company targeting seasoned professionals might use a more formal or straightforward voice.

Brand 213

Brand Branding Storytelling Airlines 213

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

NewsWhip

FEBRUARY 28, 2023

The average consumer’s attention span is short. These short-form videos have seen high ROI, great retention rates, and have helped evolve brands into more modern, consumer facing entities. followers, it’s in the same viral sphere as Duolingo. Long-winded promotional copy and “swipe to learn more!”

Video 148

Video Brand Branding Instagram 148

Mindful Marketing

OCTOBER 17, 2020

However, the video went viral, gaining over 46 million views and almost 8 million likes, while also grabbing mainstream media attention from the likes of CNN to NPR. Allowing whoever happens to shoot a viral video of themself become the face of one’s brand seems like a pretty nonstrategic approach.

Consumer 68

Consumer Viral Video Social Media 68

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. Think purpose-driven brand PR is for consumer sectors? But a well crafted PR program can have a powerful impact on B2B businesses, too. PR promotes brand values.

B2B 170

B2B Brand Branding Education 170

Melissa Agnes

SEPTEMBER 4, 2014

The letter went viral and the business took a major hit on Yelp, as well as in search results as online stories began appearing on the first page of Google. In short, negative reviews can be very harmful and they are being increasingly relied upon by consumers.

How To 238

How To Wikipedia Viral Course 238

Shift Communications

OCTOBER 1, 2014

The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease. Swap the Salt Campaign : The Boston Public Health Commission (BPHC) launched a new public health campaign called “Swap the Salt/ Déjà La Sal” in June, challenging residents to consume less sodium.

Healthcare 163

Healthcare Social Media Media Education 163