article thumbnail

The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Facebook relies on Wikipedia.

Wikipedia 101
article thumbnail

Internet Defamation: How Executives Can Handle Disparaging Online Content

Melissa Agnes

To illustrate this, I wanted to use the example of two unique websites, Ripoff Report and Wikipedia. Established for consumers to air complaints about businesses and individuals, Ripoff Report operates under a strict policy, in which the website will not remove any content, no matter how inaccurate, disparaging or damaging it may be.

Wikipedia 210
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

Cision

Recently, the social media giant roped in the assistance of Wikipedia , a well-monitored news resource, as well as 133,540 moderators in an effort to reduce the instances of fake news on Facebook. What Are Consumers’ Responsibilities? Before you share any article online, make sure what you want to share is factual.

Google 225
article thumbnail

It’s the End of the Truth as we Know it – is PR fine?

Flack's Revenge

Flipboard CEO Josh Quittner wrote about our loss of innocence, in the story The Truth about Fake News : When Wikipedia started to take off… I believed that finally, the world was racing toward one, glorious kumbaya moment. I thought I’d offer the following tips: We’re all news consumers too.

Wikipedia 159
article thumbnail

How to Deal with Harmful, Possibly Defamatory Yelp Reviews

Melissa Agnes

By all means, Yelp is an overall great resource for consumers. In this same survey, 67% of consumers said they read up to six reviews about a business. If most consumers trust reviews and two-thirds of them are satisfied after reading several reviews, it is easy to imagine the impact of a false and defamatory review.

How To 200
article thumbnail

Social Media Laws: What Are They and How Do They Impact Brands?

Contently - Strategy

The FCC primarily focuses on telecommunications, and the FTC’s oversight is mostly confined to ensuring truthful advertising and protecting consumer privacy.

article thumbnail

On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Fortunately, my employer feels the same way.